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It’s launch day! 🎉

Today’s the day to bring the magic of summer to your socials! If you’re part of the Herbal Essences Fiji Magic Serum project team, it’s time to share your Yes! Yes! Yes! moment with the world.

Fiji Bliss

📸 Your moment to post

It’s time to uncap the escape and say Yes! Yes! Yes! to summer bliss. 🥥🌺

Some of your teammates have already started creating gorgeous Reels and TikToks packed with tropical vibes, glossy hair and those iconic Herbal Essences reactions. Take a look, get inspired and get ready to join the wave of Fiji magic.

Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.


We want you to share your video today and be part of the official Herbal Essences Fiji Magic Serum launch celebration.

💡 What could you create?

Need a little inspiration? Here are a few content ideas that work beautifully:

  • The moment you unbox your gorgeous Fiji collection and reveal the NEW Magic Serum. 🎁
  • A satisfying serum application showing the lightweight texture with no stickiness or weigh-down. 🧴
  • Your biggest, boldest "Yes! Yes! Yes!" reaction after smelling the dreamy coconut fragrance. 🌿🥥
  • A silky hair reveal showing smooth, flowing, healthy-looking hair. 💁🏻‍♀️✨
  • A styling or finishing routine using the Fiji Magic Serum before showing off your final look. 💇🏻‍♀️
  • A slow-motion hair flip or hair flow moment that captures those tropical summer vibes. 🎥

Feel free to recreate the style, structure or energy of the inspiration videos—make it your own while embracing the fun, feel-good Fiji magic.

The all-important hashtags

Start every caption with #AD and use these hashtags: #HerbalEssencesUK #CoconutOil #MagicSerum #CoconutHairGoals

And don’t forget the tags: @herbalessencesuk (Instagram) @herbalessencesuki (TikTok).

And remember, when you’ve shared online, upload your posts with us via your members’ area:
Share my photos Share my URLs

Ready to say Yes! Yes! Yes! to Herbal Essences Fiji Magic Serum and bring summer bliss to everyone's feed?

We can't wait to see your tropical transformations. 🥥

@all: Are you ready to say Yes! Yes! Yes! to Herbal Essences Fiji Magic Serum?

301 Comments

NeetsK • 13 days ago

My hair smells and feels gorgeous after using these products!

Mazda55 • 13 days ago

I am absolutely in love with these and smell is divine

Mushi54 • 13 days ago

Smells so good and my hairs feel soft after first use.

Adusia83 • 13 days ago

I am super excited to be a participant on this project. I have already used the products on two occasions and my hair feels soft. I have long hair and by adding the serum on damp hair after washing with the shampoo and conditioner, the brush just glides. My hair stays shiny and well maintained. Can’t wait to keep using it and seeing improvements in my hair condition.

Rachael.Elizabethx • 13 days ago

I really love this range

Fairydust • 13 days ago

Fabulous products they make my hair smell divine 😌

NaomiMichelle • 13 days ago

Love how it feels and smells!

Greatbelgravia • 13 days ago

I was pleasantly surprised by this leave-in oil serum. It didn’t make my hair feel greasy or oily at all. I usually only use professional hair products, so I wasn’t expecting to like it as much as I do.

I think this bottle will definitely be coming with me on all my holidays and travel trips!

TCHfd • 13 days ago

OMG totally in love with the scent. I love coconut and this packs a punch!

carpediem2009 • 13 days ago

So happy to be part of this project, my hair looks and feels healthy and amazing, my hair smells amazing, my hair shine likes a diamond:)

Lumiere • 13 days ago

I’m enjoying so much this lovely trio, the coconut scent reminds me of holidays and my hair feels do nice and soft after using it.

Catherine2024 • 13 days ago

My hair feels so soft and shiny and smells amazing

ANDREABURTON8321 • 13 days ago

Gorgeous scent and my hair feels so soft

cutenesschuckles • 13 days ago

Super excited to try it.

Katiecuddles92 • 13 days ago

This hair kit is amazing and my hair feels stunning

Traceyweb • 13 days ago

I have only used this once and super impressed with it my curls stayed lovely soft no frizz and bouncy and it smells Devine

Sammydeea • 13 days ago

Appsolutly love this hair set my hair has never felt smoother , I’ve naturally curly hair but this helped me straiten it smoothly

DaniColman • 13 days ago

What an incredible smell, I used this for the first time last night and WOW!! MY NATURAL CURLS ARE THE BEST THEY'VE EVER BEEN, the scent is outstanding and stays. My hair feels so soft. This is a winner for me, I have tried a lot in my time but nothing beats this.

PeteCarr • 13 days ago

Superb product, and I really like coconut too! The serum has made my hair incredibly glossy and thick, and for a man that is becoming much more important... Thanks to SuperSavvyMe for choosing me to test the new range, I appreciate it.

AbbieeRogersss • 13 days ago

Lovely scented shampoo and conditioner and the serum is nice too! Will definitely buy again!

Tabis • 13 days ago

Nothing beats Herbal Essences Fiji. Definitely my favorite hair brand
I've been loving this range! It leaves my hair feeling soft, lightweight, and hydrated without making it greasy.

The coconut scent is fresh and tropical, and it lingers just enough to keep my hair smelling amazing all day. The shampoo cleanses really well, the conditioner makes my hair smooth .
If you want hydrated, healthy-looking hair that feels light and bouncy, this range is definitely worth trying.

Vauxhall • 13 days ago

I've just used my Fiji coconut smelling shampoo and conditioner with the serum on my damp hair it smells lovely like your on holiday in the a tropical island my hair feels soft clean and smooth I love this herbal essence combination works great together

Yellowhat • 13 days ago

This has made my hair smell insane! Love the scent! Not too sure on the texture of the shampoo but I’m working on it!

Noulalu • 13 days ago

It smells amazing and left my hair feeling great

bgibbouk • 13 days ago

A trip to paradise would how l would describe using this product. The lovely aroma helped me drift away and it left my hair feeling lovely. A must buy for me

funkyprincess • 13 days ago

My parcel was left on my doorstep!! 2 days B4 it was due while I was on holiday 😭 . Someone s hair is bound to smell nice after taking my parcel... Seeing all the posts I'm gutted

michybee1 • 13 days ago

Just received my kit, it smells amazing. Cant wait to try later! X

LisaLou1997 • 13 days ago

WOW after the first use my hair is soft shiny and it's taimed all my light flyaway fuzz and it's still great 2 days later

Cookie99 • 13 days ago

My hair feels amazing and smells divine after using these products. I would definitely recommend to everyone.

richaj • 13 days ago

Wow my hair smells amazing like summer on a beach, love the smell and after effects. The shampoo aand conditioner left my hair smooth and silky and the serum tamed the frizz on my hair. Love it

Priceyb94 • 13 days ago

My hair is gorgeously shiny and great smelling after using these products

sarahrosieb • 13 days ago

I love this product, I took it on holiday with me and it felt amazing and smells amazing too!

Livette • 13 days ago

The packaging colours are summery. I love the smell and the products leave my hair feeling hydrated and soft. Love it!

Heenu_92 • 13 days ago

Adorable range and serum is perfect for hair with pleasant fragrance

Welshotlips • 13 days ago

Loved trying and testing these out firstly love the smell and it leaves my hair feeling soft and hydrated and shiny fabulous ✨️

PamDiane21 • 13 days ago

these products are excellent, especially the leave in conditioner. I can feel a difference to my hair. super soft and less frizzy and fly away .

I have told all my woman's institute friends about these products and they were very impressed.

Mimiphilly • 13 days ago

Loving this campaign
Loved the boxing
Very professional

The smell is amazing and I am loving using the items

The shampoo is luxurious
The conditioner is wonderful

Love the serum
My hair smells and looks amazing

Jarvo11 • 13 days ago

I’m in love!! Fabulous range love the tropical smelll- feel transported to the Caribbean. My hair feels great after using these products.
This is a keeper…

Victoria14 • 13 days ago

Love the blue, green and white packaging, my favourite colours! All three products left my hair hydrated and smelling lovely 🥥

lace • 13 days ago

The herbal essences shampoo makes my hair feel lovely and soft and my hair has lovely shine. And the conditioner adds even more softness. Magic serum makes my hair feel amazing to .

jesmaithandie • 13 days ago

I love the feel and smell of my hair after using the products. I have Afro hair and it has taken it so well

Sarahs6 • 13 days ago

My hair feels so clean ans smells amanzing. That holiday smell 😍

Sarahs6 • 13 days ago

My hair feels sooo clean and it smells amaning. That holiday smell. It is shiny too and soft.

Teapot73 • 13 days ago

Love this range

Peaches44 • 13 days ago

Omg i used the condtioner to mix my crazy colour with omg divine gonna also use it as a leave in and the serum to curul my natral curly hair

lstewart257 • 13 days ago

omg the smell is amazing i love this

Annieangel • 13 days ago

Loving my herbal essence Fiji products.. smells AMAZING 🤩 lleft my
Hair feeling great. 😊

Lb43 • 12 days ago

The products and my hair feel like I’m on holiday, the scent is wonderful and the condition of my hair now is amazing, especially after all the hot weather

kj86 • 12 days ago

Wow, this smells so great and my hair feels amazing!

EmmaJune • 12 days ago

Hair smells amazing and it’s super soft! Xx

Loulew • 12 days ago

Definitely my holiday go to hair care products. The gorgeous coconut smell is getting me into the holiday spirit!

baddders • 12 days ago

It smell divine

Ays • 12 days ago

Smells amazing

Sue4321 • 12 days ago

Hair is soft and under control

Onuta • 12 days ago

Love the smell on my hair and the feeling totally perfect

Clarey • 12 days ago

This Serum is actually a game changer, i have very fine hair and this has worked wonders for me ❤️

Venelina • 12 days ago

Fantastic project, and all products smell divine

Yasminb79 • 12 days ago

I am super excited to be a participant on this project. I have already used the products on two occasions and my hair feels soft. I have long hair and by adding the serum on damp hair after washing with the shampoo and conditioner, the brush just glides. My hair stays shiny and well maintained. Can’t wait to keep using it and seeing improvements in my hair condition.

Samthor1 • 12 days ago

"Alright, if you also have thick, dry hair, you know the absolute struggle of trying to find products that actually hydrate without making you look like a grease ball by noon.I’ve been testing out the new Herbal Essences Fiji collection, and look at this. This Magic Serum literally transforms from a milk to a water texture right in your hands. It completely soaks into thick hair instead of just sitting on top of it, which is a literal miracle.No heavy buildup, it smells like a tropical holiday, and look at the brush glide—no snapped bristles today! Drop a 🌵 in the comments if your hair is currently a total desert, and let me know your thick hair hacks!"

Kelzara • 12 days ago

So pleased to be on this project and I must say it definitely hasn't disappointed
My hair has been left feeling soft and silky and smelling like a tropical coconut spray, the leave in serum surprised me as I usually they dry in my hair greasy and shiny but this one did not do that. Would highly recommend and probably will be purchasing this in the future.

Sandi6206 • 12 days ago

The smell is intoxicating!

rachelpurple • 12 days ago

Smells like Summer.

Cocochlo • 12 days ago

Luxurious set, smells amazing and leaves my hair so soft and smooth 🥥🥥🥥

smorg22 • 12 days ago

Love love love the scent!

Angelak1 • 11 days ago

Absolutely love this set hair looks and smells amazing so many people have commented on it asking what it is, the magic serum is brilliant my daughter loves it and keeps taking it, have loved being part of this product trial 😀

Iriska • 11 days ago

My curls feel softer, more defined, and a lot easier to manage overall. The hydration really helps keep them looking healthy.

danny1988 • 11 days ago

Amazing results in just a few days.

chell00 • 11 days ago

Absolutely love this! It is so easy to use and really effective. My hair feels so soft, smooth and healthy and it looks great too. The tropical fragrance is just an added bonus!

Amatullah • 10 days ago

If you're looking for shiny, smooth hair that smells heavenly without any of the heavy, greasy weight, the Herbal Essences Fiji Magic Serum is it. It leaves my hair looking fresh, glossy, and non-oily all day long. Yes, yes, yes—this is officially the one for me!"

Riaalouisee1910 • 10 days ago

So happy to have been picked and for them to have finally arrived!
Reel is now up, photos uploaded to savvycircle and on to the reviews now

T15HMH • 7 days ago

Took product on holiday and omg left my daughters and my hair feeling lush!
Smelt gorgeous too!
Can not recommend enough!!!!!!

Yeiva • 7 days ago

Amazing tropical scent and softness!

bookworm03 • 7 days ago

Loving these if anyone can support my post id return back

https://www.instagram.com/reel/DazGJqEMXn5/?igsh=Z2FkaHZ6Z2x6MjJo

Louissah • 6 days ago

I tried the serum first, and then the shampoo and conditioner. They all smelt amazing, and my favourites were the shampoo and the conditioner (I don't use serums that often). Both light enough to use on a regular basis but rich enough to care and condition my hair.

Muffin99 • 6 days ago

Love the smell of this

KirstieW • 5 days ago

Just received my box….cannot wait to try the new dream team from herbal essence

Nuttytartsarah • 5 days ago

Loved the serum it kept my long waves soft and hydrated whilst not weighing my hair down at all and the smell was divine love love love it

EllaDee99 • 5 days ago

Looking and smelling amazing!

cutenesschuckles • 5 days ago

Amazing Product
I have loved using it!
Smells amazing 🤩

Omalika77 • 5 days ago

Smells amazing, superb product 🥰

nance07 • 5 days ago

Absolutely love this, great change for me. Lovely smell, great feeling that makes you more confident. Don’t need a lot to shampoo and just a blob of conditioner, perfect 🤩

Kaz2817 • 5 days ago

Wow I loving the herbal essence set lives my hair nice and healthy smooth and soft and smells so amazing i loving it

Margaret12 • 5 days ago

Fiji Herbal Essence Shampoo Magic Serum & Conditioner are totally amazing each product has a Yes moment for me the 3 products have everything you want to to have if you want Silky Glowing Hair with a Divine Fragrance then Fiji Herbal Essence is what your looking for

Sheli54 • 5 days ago

I am so pleased to be part of this campaign. Have already spread the word and participated in the blog.

lstewart257 • 5 days ago

omg these are amazing! the smell is lush!

kays • 5 days ago

Super soft hair that smells great after using all 3 products, will be buying again 😄

081164 • 4 days ago

Only just received mine, after a mix up, but so looking forward to trying it 😄

Dani1411 • 4 days ago

Love, love ,love it all the shampoo and conditioner smell amazing and leave my hair so soft and shiny. I use the oil daily on my ends just to keep the hydration going all day long

Louissah • 4 days ago

Hi,

I have used this a number of times now (more the shampoo and the conditioner because serum isn't really my kind of thing). Yes, it does smell good and the shampoo and conditioner works well, but I personally feel that it's quite expensive (£20.50 for all three products), which personally I think is quite pricey. Also, I don't think the fragrance lasts a huge amount of time on my hair after use.

I have enjoyed testing these though, so thank you for choosing me :)

Cocochlo • 3 days ago

Obsessed with this set. Leaves my hair so soft and smooth and smelling amazing. Coconut is my favourite 🥥🥥🥥

miey • 3 days ago

This has left my hair feeling so soft. I live the smell too. It's not too over the top.

Colesy93 • 3 days ago

Smells like holiday vibes and has left my hair feeling silky soft!

Sianb • 2 days ago

My hair feels so soft and hydrated

danny1988 • 2 days ago

They all smell amazing.

Awilson11 • 2 days ago

Loving the serum! My hairdresser used on my hair while in and I’ve used since while on holiday!! Now to trying the shampoo and conditioner this week onwards now I’m back

Librarybook • 1 day ago

Wonderful products. The serum works extremely well on my frizzy hair every day and smells lovely. I think it's the coconut oil that transforms it. I bought some coconut oil years ago in Sri Lanka and that was amazing too. Couldn't find it in UK but now Herbal Essences has. Thank you.

YourElf.com • 1 day ago

I love the presentation of the packaging, the Seren works very well, and smells amazing, I love the fact that it contains coconut oil!

Chanelle91 • 1 day ago

Wow Wow Wow im in love thank you for choosing me. They have done wonders for my try hair after returning from holidays and the smell is insane.

Mihaela23 • 15 hours ago

Lovely bundle. Really enjoyed it!!

Vauxhall • 11 hours ago

I have used the shampoo conditioner and serum 3 times now smell gorgeous love the coconut carribean smell my hair feels glossy and soft the smell of coconut 🥥 reminds me of my holidays sat in the sun

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