It’s launch day! 🎉
13/07/2026 - 16:00
Today’s the day to bring the magic of summer to your socials! If you’re part of the Herbal Essences Fiji Magic Serum project team, it’s time to share your Yes! Yes! Yes! moment with the world.
📸 Your moment to post
It’s time to uncap the escape and say Yes! Yes! Yes! to summer bliss. 🥥🌺
Some of your teammates have already started creating gorgeous Reels and TikToks packed with tropical vibes, glossy hair and those iconic Herbal Essences reactions. Take a look, get inspired and get ready to join the wave of Fiji magic. ✨
Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.
We want you to share your video today and be part of the official Herbal Essences Fiji Magic Serum launch celebration.
💡 What could you create?
Need a little inspiration? Here are a few content ideas that work beautifully:
- The moment you unbox your gorgeous Fiji collection and reveal the NEW Magic Serum. 🎁
- A satisfying serum application showing the lightweight texture with no stickiness or weigh-down. 🧴
- Your biggest, boldest "Yes! Yes! Yes!" reaction after smelling the dreamy coconut fragrance. 🌿🥥
- A silky hair reveal showing smooth, flowing, healthy-looking hair. 💁🏻♀️✨
- A styling or finishing routine using the Fiji Magic Serum before showing off your final look. 💇🏻♀️
- A slow-motion hair flip or hair flow moment that captures those tropical summer vibes. 🎥
Feel free to recreate the style, structure or energy of the inspiration videos—make it your own while embracing the fun, feel-good Fiji magic.
The all-important hashtags
Start every caption with #AD and use these hashtags: #HerbalEssencesUK #CoconutOil #MagicSerum #CoconutHairGoals
And don’t forget the tags: @herbalessencesuk (Instagram) @herbalessencesuki (TikTok).
And remember, when you’ve shared online, upload your posts with us via your members’ area:
Share my photos
Share my URLs
Ready to say Yes! Yes! Yes! to Herbal Essences Fiji Magic Serum and bring summer bliss to everyone's feed?
We can't wait to see your tropical transformations. 🥥
@all: Are you ready to say Yes! Yes! Yes! to Herbal Essences Fiji Magic Serum?
301 Comments
Llamacroft • 20 days ago
Unfortunately still not got mine yet and it's now the day after launch day
jesmaithandie • 20 days ago
Am yet to receive mine.. But I don't doubt it will be a good product
reggaequeen • 20 days ago
Just found out I am on the team can't wait to receive my product :)
Looking forward to a luxurious clean. Thank you.
Annamolde • 20 days ago
So excited that I have received this, it smell Devine!
Countrygal • 19 days ago
Yay mine is being delivered on the 16th! Can’t wait to try it and it sounds great
chell00 • 19 days ago
Definitely yes! I would love to try the Herbal Essences Fiji set. It sounds amazing and I cannot wait to see the results on my hair!
JadeHaz262 • 19 days ago
Bye bye post swim frizz! 👋 Hello hydrated hair!
This smells soooo good I've actually been searching up holidays to Fiji
sandraw7 • 19 days ago
One day in after washing my hair and using all the products, still looking good still smells of paradise. Let's do it all again tomorrow Yes Yes Yes!!!
Lumiere • 19 days ago
I have been blown away by this lovely trio. The serum in particular is a real game changer, it softens and nourishes my hair, leaving a gorgeous coconut scent.
Luckymoo • 19 days ago
Ohhh wow received my lovely test kit. It smells devine can't wait to try it 💋
Aleishaj31 • 19 days ago
Mine is yet to arrive but looking forward to trying this.
Curtland58 • 19 days ago
Hopefully will be coming today
IvoryJ • 19 days ago
Not arrived yet, hoping to get it soon. Can't wait to try and post!!!
Bekyjade92 • 19 days ago
Omg Mine Come This Morning...Washed And Dried My Hair Already The Smell Is Unbelievable 🥰 I Loves It ❤️
sammy174 • 19 days ago
Received my parcel when I got home last night and I was so excited to open up my box and see what goodies were inside. Love the presentation of the items and the scent is absolutely amazing 👏
Corsa1234 • 19 days ago
Received my parcel, looking forward to trying the amazing products
Fizzy86 • 19 days ago
My parcel came today so was unable to share the summer bliss on July 13th via TikTok and Instagram :(
Gemstur • 19 days ago
Mine still hasn't arrived
Sindol • 19 days ago
Hello, sadly my products haven’t arrived yet so unable to have the excitement of a launch day!!!
Mazda55 • 19 days ago
Absolutely been loving these
Sindol • 19 days ago
Apparently I’ve posted the sesame comment twice…apologies!!
tjcartz33 • 19 days ago
Received mine today. Can't wait to post later at showertime!
Becs78 • 19 days ago
Still haven’t received but fingers crossed it’s soon!
HollyC81 • 19 days ago
Just got mine today. Can't wait to use it. Smells divine!
Lifewithrenx • 19 days ago
Just received mine !! Can’t wait to create some content as it smells amazing 💖
Alina123 • 19 days ago
I was so excited to try the new Herbal Essences Fiji range, and the Fiji Magic Serum is definitely my absolute favourite! First of all, the scent is incredible — it smells like a tropical beach holiday and gives you an instant mood boost.
As someone who hates heavy or sticky hair products, this serum is a dream. The texture is so lightweight that it literally melts like water on your hands and absorbs instantly. It leaves absolutely zero sticky or greasy residue. Instead, it makes my hair feel so smooth, hydrated, and silky without weighing it down at all. A massive YES, YES, YES from me! 😍🌴
Curtland58 • 19 days ago
I was so excited to try the new Herbal Essences Fiji range. It is definitely my absolute favourite! The scent is lovely it smells like a tropical beach holiday and gives you a boost.
As someone who hates heavy or sticky hair products this serum is dreamy The texture is lightweight and absorbs instantly. It leaves no sticky residue. It makes my hair feel so smooth, hydrated and silky without weighing it down at all.
Cant wait to try more products in the future and I'm very glad to have showed it off to people who follow me.
PaigeLeigh-ann • 19 days ago
These products smell amazing! I could still smell the coconut for days after! Can't wait to take it on holiday with me :)
KD96 • 19 days ago
Received my parcel this afternoon and put it straight to the test! My hair feels so silky and smells amazing!!!
Gravelouise • 19 days ago
Just received my package and will be creating my reel soon on @gc.hairdressing on insta. Watch this space 👀
I can admit, I’ve already smelt them and OMG!! The smell alone has already sold me! So excited to use and share.
Thank you again to the team for selecting me!
Sopsav • 19 days ago
unfortunately i haven't received mine, 2 days post launch.
but really looking forward to receiving it.
MaryBi • 19 days ago
Received the package today 😁😁 can’t wait to try out these gorgeous products - they smell lovely!! 🤍💙🩵
shumaila • 19 days ago
My husband and I recently tried the Herbal Essences Fiji range, and we absolutely love it! From the very first use, the beautiful coconut fragrance won us over. It's so fresh, pleasant, and tropical—it honestly feels like you're being transported to a little paradise every time you wash your hair.
Danielle123 • 19 days ago
Smells amazingggggg!!!
Karm • 19 days ago
Mine has just arrived
Mariya86 • 19 days ago
What a nice trio
Juliemoo • 19 days ago
It's arrived! And smells great 👃🥥🌴
Becca8103 • 18 days ago
Loved it! Smells divine, truly hydrating and nourishing and feeling like an influencer on holiday!
Venelina • 18 days ago
The most fabulous scent ever
ItsCamilaAdlam • 18 days ago
Can you girls like my reel? @itscamilaadlam
Ays • 18 days ago
Its amazing fragrance is just next level
CaitlinO • 18 days ago
Been a few days since trying the magic serum and hello beautiful hair! Smooth, sleek and smells amazing! Really happy with the results!
Sammyk • 18 days ago
Passed the serum around at work and everyone loved it, defo makes my bleached hair feel softer!
Savvykaya • 18 days ago
Amazing. Thank you super savvy me !
Petsare4me • 18 days ago
I love the scent and the lovely bounce it gives my hair, I would highly recommend it 👍
sandraw7 • 18 days ago
We have been using the Fuji trio range for a few days now and although it smells amazing I am finding the conditioner and serum too light on my extremely thick long hair. I have tried using the conditioner as the conventional way and I have also tried it as a leave in conditioner which is a great change. The magic serum seems too soak up so quickly. I have to put twice as much on than the Argan Oil serum which seems to like my hair better. But you cannot help love the smell of the Fuji range it's divine.
Jac1964 • 18 days ago
OMG!! I'm soo excited can't wait to use these amazing products on my hair Once again SSM has this fantastic project and I'm soo happy I'm part of it ☺️
TRK • 18 days ago
Omg! Just received my delivery today! I cannot wait to try this range out 💃 eeeek so excited!!
Silverlady260764 • 18 days ago
My hair is loving the Herbal Essences Fiji collection, especially the Magic Serum for the magic finishing touch
marilo • 18 days ago
Shampoo is amazing
danny1988 • 18 days ago
They all smell amazing.
Jadey44 • 18 days ago
I am obsessed with this one!!
ioana.reviews.uk • 18 days ago
I received it Saturday and already used it. It is such an amazing set! The shampoo and conditioner left my hair so soft without weighing it down, and the serum gives the perfect non-sticky shine. Love it! 🙌 The scent is amazing too
xjessxdun • 18 days ago
Absolutely loving the smell it's probably one of my favourite hair wash experiences ever. It's like you've made this collection based on my dreams xxx
Syco • 17 days ago
Package has arrived, but I'm not at home. Looking forward to trying the products a.s.a.p. Thank you
Donnasden • 17 days ago
Received mine yesterday, tried it straight away and love it 🥰
Laura1188 • 17 days ago
It’s arrived 🎉 Super excited to try it ready for the weekend.
KellyyJ • 17 days ago
The contents were beautifully packaged. Honestly, summer in a box and it smells divine!! I love it already.
yrose • 17 days ago
Absolutely amazing smell 😍 loving it definitely a summer must
AngieT • 17 days ago
Wow this stuff is incredible, really gorgeous smell
Kadieliz • 17 days ago
Smells amazing like summer should be . I also like how this serum feels as it's not greasy and doesn't leave my hair feeling greasy and in need of washing the next day .
macrob • 17 days ago
Absolutely love it. My hair feels amazing and smells even better
TRK • 17 days ago
Wowza, literally summer in a bottle! Smells insane 😍
MaJohnson • 17 days ago
I am really enjoying them all. The smell is just amazing. And magic serum is pure magic 😍
Lucyxlux • 17 days ago
Unable to upload url and pics looks like there is a fault with the website
cooptimer • 17 days ago
yes yes yes Herbal Essences FIJI collection, i have used these products only the once, and my hair is so silky soft much more managable and smells absolutely fabulous, a fragrance that lingers long after my hair is dry. So easy to use and the combination of all 3 products works extremely well together.
eJean99 • 17 days ago
its so so good on my hair !
MichB • 17 days ago
WOW WOW YES YES YES I'M LOVING IT Herbal Essences Fiji Magic Serum Collection is Amazingggggly good my hair has never looked or felt this good the shampoo is fabulous but the conditioner is fantastic it's the thickest I've ever used so smooth and wow the smell of coconut oil burst out at you and makes your hair super soft no tangles just fantastic then on to the Magic Serum whice has a breathtaking coconut smell like WOW, the texture is wonderful it just melts away to a liquid with no sticky feel after and it leaves such a lightweight feeling to your hair so you enjoy touching it bouncing it flicking it flipping it shaking it all day long I am never going to stop using this collection whice is crazy because I was using Herbal Essences Moroccan Argan Oil shampoo and conditioner and Deep Repair Elixir Oil but Herbal Essences you guys have out done yourselfs this time thank you ❤️
Syco • 17 days ago
Yes yes yes! Received my Herbal Essences box. Beautifully packaged, had a quick sniff and it smells lovely. Looking forward to trying it tonight
KD96 • 17 days ago
It was such a nice surprise finding out I was on the team the day before launch and the package wasn’t too behind schedule! The product feels so silky and smells amazing!!!
Kez84 • 17 days ago
The smell is unreal
Tel.. • 17 days ago
Just received mine
Smells very nice 👌
Sophiekins • 17 days ago
Omg I love this! My hair is so soft and shiny and smells amazing! Reminds me of being on holiday!
Izzie123 • 16 days ago
The first thing that I noticed was the beautiful scent and I love the consistency of these products. My hair feels so clean and smells amazing
katarina0902 • 16 days ago
Smell Devine!!! Amazing!!!
katarina0902 • 16 days ago
The smell is just unbelievable! Lush!
Danni1612 • 16 days ago
I've really enjoyed using the Herbal Essences Coconut shampoo and conditioner. The coconut fragrance is fresh and tropical without being overpowering, and it leaves my hair smelling amazing all day. My hair feels soft, smooth, and much easier to manage after each wash, without feeling weighed down. The products lather well, rinse out easily, and leave my hair looking healthy and shiny. I'd definitely recommend them to anyone looking for an affordable range that delivers great results and a lovely long-lasting scent.
Samakhtar1 • 16 days ago
Another amazing hair care product from Herbal Essence👏 I can't stop smelling my hair. The condition of my hair is fantastic, it's feels soft and luxurious 👍
Annina • 16 days ago
Got my products a few days late but already loving the effect of the hair serum. Super smooth and does not make my hair look greasy.
kxxngbr • 15 days ago
I am loving the products and my hair feels so hydrated already! I love the scent and how it just applies on my hair so easily!
Ohales • 15 days ago
Smells lovely!
Nicik8888 • 15 days ago
I received the package after the launch day so I was not able to post it on the 13th.
I just started using it and I can’t wait to see the results 😍
Gsimon83 • 15 days ago
Smells amazing love it so far
Rakel93 • 15 days ago
This range is AMAZING 👏 YES YES YES!
Rakel93 • 15 days ago
The serum is really magic 🎩 ✨️
Xena76 • 15 days ago
I have just used full Fiji line kit and I’m very impressed. The coconut smell is so lush - even all bathroom smells of coconut what is very lovely smell. I have noticed a positive change after using Fiji serum - my hairs are much lighter and very easy to brush. The full Fiji line is absolutely gorgeous and game changing 🥰
NOVA31 • 15 days ago
Smells so good, can't wait to test!
nixbri • 15 days ago
Mine has just arrived and it smells like holidays ! I love it. Going to try it tonight thankyou so much
Gemmap1989 • 15 days ago
Amazing products!! My hair looks and smells so fresh!
Syco • 15 days ago
Used the Herbal Essenses shampoo and conditioner this morning. Shampoo lathers well and smells delicious, conditioner applied and enhances the coconut fragrance. All good, hair clean and fresh with a lovely shine. Its a YES from me will definately reccommend.
iskia • 15 days ago
Lovely products.I washed my hair evry 3 days and used all 3 bottles.My haire were very shiny and soft after and I could smell it all the time.I am happy to try it.
Louissah • 15 days ago
I opened the shampoo bottle today and although I haven't used it yet, it smelt absolutely amazing and I am really looking forward to treating my hair to it :)
Testandtry • 14 days ago
I have loved using this range thank you
Lisanicole22 • 14 days ago
Smells amazing! Need to only use little of the conditioner to get the shine needed.
miey • 14 days ago
This makes my hair look so fresh!
Collette85tnjt • 14 days ago
I'm loving the Herbal Essences FIJI Lightweight hydration set, The fragrance is fresh and summery , it left my hair smelling amazing. My hair feels soft, smooth, and much easier to manage after washing, it leaves my hair light and airy instead of weighing it down. The shampoo and conditioner lather well, rinse out easily, and leave my hair looking healthy and shiny. I'd definitely recommend them to my friends and family, as it gave me great results and a lovely long-lasting scent, I'll be using it from now on.
Chanz • 14 days ago
I thought I’d come on and just share after a eeek of using I’m still so in love with this product, I’ve recommended it to everyone 😍😍😍
Terminatrix • 14 days ago
These 3 products work so well in unison
Kapo • 13 days ago
I’ve really enjoyed using the Herbal Essences FIJI Lightweight Hydration Set. The shampoo and conditioner provide lightweight hydration without weighing my hair down. After just a few uses, my hair felt soft, smooth, and looked healthier with a natural shine.
The tropical Fiji-inspired fragrance is fresh, pleasant, and lasts for hours. Both products are easy to use, lather well, and leave my hair feeling clean and refreshed. I would definitely recommend this set to anyone looking for lightweight hydration and healthy-looking hair. ❤️❤️❤️
Kapo • 13 days ago
I’ve really enjoyed using the Herbal Essences FIJI Lightweight Hydration Set. The shampoo and conditioner provide lightweight hydration without weighing my hair down. After just a few uses, my hair felt soft, smooth, and looked healthier with a natural shine.
The tropical Fiji-inspired fragrance is fresh, pleasant, and lasts for hours. Both products are easy to use, lather well, and leave my hair feeling clean and refreshed. I would definitely recommend this set to anyone looking for lightweight hydration and healthy-looking hair 🩵💙🐋🐚🐙
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