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It’s launch day! 🎉

Today’s the day to bring the magic of summer to your socials! If you’re part of the Herbal Essences Fiji Magic Serum project team, it’s time to share your Yes! Yes! Yes! moment with the world.

Fiji Bliss

📸 Your moment to post

It’s time to uncap the escape and say Yes! Yes! Yes! to summer bliss. 🥥🌺

Some of your teammates have already started creating gorgeous Reels and TikToks packed with tropical vibes, glossy hair and those iconic Herbal Essences reactions. Take a look, get inspired and get ready to join the wave of Fiji magic.

Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.


We want you to share your video today and be part of the official Herbal Essences Fiji Magic Serum launch celebration.

💡 What could you create?

Need a little inspiration? Here are a few content ideas that work beautifully:

  • The moment you unbox your gorgeous Fiji collection and reveal the NEW Magic Serum. 🎁
  • A satisfying serum application showing the lightweight texture with no stickiness or weigh-down. 🧴
  • Your biggest, boldest "Yes! Yes! Yes!" reaction after smelling the dreamy coconut fragrance. 🌿🥥
  • A silky hair reveal showing smooth, flowing, healthy-looking hair. 💁🏻‍♀️✨
  • A styling or finishing routine using the Fiji Magic Serum before showing off your final look. 💇🏻‍♀️
  • A slow-motion hair flip or hair flow moment that captures those tropical summer vibes. 🎥

Feel free to recreate the style, structure or energy of the inspiration videos—make it your own while embracing the fun, feel-good Fiji magic.

The all-important hashtags

Start every caption with #AD and use these hashtags: #HerbalEssencesUK #CoconutOil #MagicSerum #CoconutHairGoals

And don’t forget the tags: @herbalessencesuk (Instagram) @herbalessencesuki (TikTok).

And remember, when you’ve shared online, upload your posts with us via your members’ area:
Share my photos Share my URLs

Ready to say Yes! Yes! Yes! to Herbal Essences Fiji Magic Serum and bring summer bliss to everyone's feed?

We can't wait to see your tropical transformations. 🥥

@all: Are you ready to say Yes! Yes! Yes! to Herbal Essences Fiji Magic Serum?

301 Comments

Jez_105 • 21 days ago

It does smell Amazing!!!! I have posted my review on Tiktok and IG!! Thank you so much for letting me join this circle!

Lishlish • 21 days ago

Still haven't received, the tracking my parcel says a label was created but nothing else.

Becs78 • 21 days ago

Still haven’t received mine either, all I get is parcel label created 3/07 but nothing further 😔

Kisu • 21 days ago

Thanks so much foe selecting me.

7Juleczkaa • 21 days ago

It does smell Amazing xxx

Emshome • 21 days ago

Mine says the same as Lishlish :(

Vauxhall • 21 days ago

It smells lovely like being on a beach in the Caribbean fresh coconut 🥥 smell and the smell lingers in the air my hair felt revitalised

Gsimon83 • 21 days ago

Just received can’t wait to wash my hair

Raelou31 • 21 days ago

Thank you for selecting me, this smells amazing and has left my hair feeling so soft and shiny

Peanut96 • 21 days ago

Thankyou for selecting me! It smells insane and has left my hair so soft! Posted a review on Tiktok 🥥

Salsal • 21 days ago

Pure Tropical Bliss!
I am absolutely in love with the Herbal Essences Fuji Hydrating shampoo, conditioner, and magic serum! First of all, the scent is incredible—it smells amazing and truly feels like escaping into a tropical bliss every time I wash my hair.
The results are just as fantastic as the fragrance. It left my hair feeling fully hydrated, incredibly bouncy, and so soft. Even after drying, the amazing scent lingers in my hair, and it feels completely revived. I will definitely be buying this routine again in the future. Highly recommend if you want hydrated, bouncy hair that smells like paradise!

amanda4026 • 21 days ago

Is this any good on highlighted hair

Beth121 • 21 days ago

Just received mine. Gunna wash my hair later, after work. Excited to try it. X

Sparky24 • 21 days ago

I recieved my starter kit today... YES YES YES..

Roubles • 21 days ago

Spent the day floating around in a cloud of coconut aroma.

Lucky to receive my parcel as it was left on the doorstep without the delivery person knocking.

eJean99 • 21 days ago

This is magic serum ! My hair feels looks and smells amazing ! Enjoyed the launch all those videos and reels are fabulous.

sandraw7 • 21 days ago

Love everything about Herbal

sandraw7 • 21 days ago

Always amazed by the Herbal Essence gift box sets when they arrive at your door. The joy of opening the box, to flipping the tops and smelling the devine products. Then the ultimate test for the 1st wash. If only you could also produce a body wash and perfume to match the scent🌴🌞🌊

natalielouise87 • 21 days ago

I have received my parcel and I can't wait to use it 😊👍🏻❤️

Beth39 • 21 days ago

I absolutely love the smell and texture! The serum is so lightweight! Xx

Kookykaz1 • 21 days ago

Oh yes got mine and used for first time this morning it smells like a tropical holiday amazing , leaves hair undeniably smooth and soft and the serum wow does not leave a sticky mess as my hair is very fine it has held style all day even in these windy conditions and still smells lovely hair looks and feels like just left a salon thank you for the chance to try yet another amazing product

NIKKIKENNEDY • 21 days ago

I'm still waiting for my parcel to arrive. All the pictures look great 👍

Safaa2212 • 21 days ago

I’m in love with the set 😍💕

Roseve • 21 days ago

Still waiting for mine to arrive and the tracking states it’s not my account to check, really hoping this is an admin error because looking forward to trialling the product

Iana • 21 days ago

Love the scent! Perfect for summer time🥰🥥🤍

viacheung • 21 days ago

I am super excited to try it!

mummymania • 21 days ago

My new fav! The smell is amazing too

Heidipip10 • 21 days ago

Sorry but still not received these items

Terminatrix • 21 days ago

I posted my video earlier today on Instagram showing the application of the gorgeous Fiji Magic Serum! ❤️ 🥥 ⛱️

Fiona27 • 21 days ago

Have not received my yet

Shellaw • 21 days ago

these products are amazing. They smell absolutely lovely very coconut easy to apply.

Shellaw • 21 days ago

I posted today on my Instagram and also TikTok and my Facebook I shared on my WhatsApp with my number love it. A lot of people are liking it.

Tahreemm • 21 days ago

I tried and absolutely loved it serum does what it says !!! Such a summer smell too perfect for this summer

Sam_moo • 21 days ago

YES YES YES Amazing 😍

NFR • 21 days ago

I haven’t received! It says created label but no other information!

Lumiere • 21 days ago

Blissful coconut fragrance and super soft hair. The shampoo and conditioner are amazing and the Magic Serum hydrates snd nourishes my hair. A lovely trio!

MrsSGxo • 21 days ago

I am utterly obsessed!!!

Mink2024 • 21 days ago

Still not recieved mine, Hopefully it comes soon.

Lyppy • 21 days ago

Not received. Label has been created but no more details given …..?

Tanyahaskins • 21 days ago

This smells unreal- very much holiday in a bottle! The shampoo and conditioner have that signature Herbal Essences silk feeling but married up with the serum, it’s the magic trio! I will be taking this away on my Spanish holiday trip 100%. Thank you for allowing me to take part, be one of the first to try and share content on my TikTok.

Zara • 21 days ago

I loved the lightweight texture of this serum, it glided through my hair without feeling greasy or heavy. It left my hair feeling softer, smoother and shinier. It also paired perfectly with the Fiji Lightweight Hydration shampoo and conditioner for lightweight, healthy looking hydration.

Thank you so much for giving me the opportunity to test this range! I've really enjoyed using it and I've also shared my review across all my social media platforms so I can let everyone I know in on the magic 😉

shaz4paul • 21 days ago

Used all three this evening and absolutely in love with the results and the incredible smell ❤️

Hollydolly87 • 21 days ago

Mine says the same label created but never actually sent which is gutting because the product looks amazing and first time I've ever actually been selected for something 😭

PhoenixFlame • 21 days ago

I’ve been trying the Fiji Magic Shampoo, Conditioner, and Magic Serum, and my hair feels so much softer, smoother, and more hydrated — plus it smells like a coconut paradise.

MissyLee87 • 21 days ago

I haven’t received mine. Tracking shows parcel label created 3/07 but nothing further 😔

luanda • 21 days ago

I'm absolutely loving the Herbal Essences Fiji Magic Serum and the entire collection.

Hometesterqueen • 21 days ago

It arrived today and smells amazing, just opened it once I got in from work - off to test it now 🌺🥥

Joanna777 • 21 days ago

Thank you for being part of the team ☺️ I love the coconut scent 🤩

Karenco • 20 days ago

I haven't received my kit yet, tracking says label created 03/07, really looking forward to trying once it arrives

Neemush786 • 20 days ago

Remind me of a beautiful day at the beach.. love it!

xjessxdun • 20 days ago

Such an indulgent scent 🥥🤩🌴 absolutely obsessed

Rachael.Elizabethx • 20 days ago

I am obsessed with this range my hair now smells amazing

Tinky14 • 20 days ago

Wow magic in 3 bottles. Lovely packaging and amazing fresh scent taking me to paradise. Can't wait to try them all. My hair really needs this coconut treat 🥥. Thanks for picking me to test 🤩

sallmay • 20 days ago

Received mine, will start using tomorrow packaging looks great! Carnt wait to try

ChilliBeanz • 20 days ago

Yes Yes Yes !! Oh my oh my !! I just wished my husband smelled like this al the time.....This trio is gorgeous, I mean I love my hair products but this is something special indeed. I think I have already spoke to the whole street and all the staff at work.

Urana • 20 days ago

Can't wait to try and post my review with this super herbal essence Fiji coconut fragrance waiting to export me to tropical heaven. 🥥

tjcartz33 • 20 days ago

Still waiting to receive mine. Tracking says label created. Looking forward to taking a video.

Chychy • 20 days ago

I cant wait to get my hands on the Fiji Magic serum😢😢😢😢.I am yet to receive mine🥹🥹🥹.I am seriously itching. Wish it had come sooner for me to join the campaign

Seirah • 20 days ago

It smells Amazing 😍 thank u for selecting me I have posted my review on Tiktok and IG!! Thank you so much again 🥰

Nancybluxx • 20 days ago

Roxy my hair is the squirrel as yours wild frizzy dry and naturally curly drives me insane most days

jazy • 20 days ago

Posted on tiktok love it smells amazing.

littlelxox • 20 days ago

Smells divine! Leaves my hair smelling beatiful!

MammaSpoon • 20 days ago

Sorry,but I can't start the project just yet, I'm still awaiting delivery

Johamar • 20 days ago

Love it, love it and love it, this collection is more than amazing, the smell is so intense and stay in your hair after using the serum and in your hands. I can’t stop smelling it 🥥 🌴.
Wish you are enjoying the experience of this collection as me “Fiji Magic”

Testerhath • 20 days ago

Can’t wait to receive my product and start doing my reviews so excited to receive this yes yes yes

Peapod1963 • 20 days ago

Can’t wait to get started in this but my shipping details say this tracking id isn’t linked to your account even when I put my email and phone number in so they can check. Anyone know who I can contact?

Ofata1988 • 20 days ago

am absolutely thrilled to be part of this project, and thank you so much for this amazing opportunity! The products are truly top-quality and gave me the perfect pampering session that I really needed today. The coconut scent and smooth texture completely won me over! Thank you once again, and I will definitely be recommending them to all my friends! 🥥

Schmell • 20 days ago

Smells amazing and has left my hair feeling insanely nourished !

margaret123456 • 20 days ago

Wow three gorgeous full sized products ,love these ,its my new hair routine 🥥💗

Gemba193 • 20 days ago

Thanks son much, have posted on Boots reviews and will do so on Superdrug forum. It smells like summer, I love it!

forthebirds • 20 days ago

Love it! I've had a few ppl commenting on the gorgeous scent!!

Imy.xcx • 20 days ago

Smells AMAZING!! Smells like a holiday!!! My hair feels great! LOVE LOVE LOVE! Definitely recommend 🥥🌴

Kadsmum • 20 days ago

Still haven't received this yet only notification says label created. Very disappointed.

Amelia789 • 20 days ago

Been waiting eagerly for this to arrive but still no delivery 😭 I’m enjoying seeing other people’s experiences though and hopefully soon I will be able to test it out for myself 🤞😬

BT • 20 days ago

Thankyou for mine it is absolutely amazing , my hair looks and smells incredible. I’ve started wearing it down more since having this it’s just such a lovely smell and the serum doesn’t make my hair sticky or greasy looking . Just smells lush . Thankyou

Lb43 • 20 days ago

It smells like being on holiday somewhere tropical, the coconut oil smells divine

sammiexxxx • 20 days ago

Mine hasn’t been shipped according to the tracking

judemcollins • 20 days ago

I'm still to receive my parcel, same as others Amazon shipping says parcel created but no indication on when it will arrive... ;-(

Xena76 • 20 days ago

Still haven't received, my parcel tracking on Amazon says a label was created but nothing else.

raven2uk2022 • 20 days ago

I haven't been able to start with you guys and girls because mine hasn't been dispatched yet sadly

trixietrial • 20 days ago

i’m so gutted i couldn’t post on launch day! i still haven’t received my products 😞 my tracking just says label created, i am so looking forward to trying and getting creative with these 🥺

Charleygirl76 • 20 days ago

Mine arrived this morning ... so a bit late to the party.
What a gorgeous box and presentation. I'm going to shower later today (after all my chores) so this will be my reward...yippee!!

DaniColman • 20 days ago

Nothing received so far, I have attempted to track this but no further updates since label was created. 😔.

jamily • 20 days ago

i have the tracking code label created but nothing else no products receievd yet

mrsc67 • 20 days ago

Just got mine,smells amazing,cant wait to try it

mysticlady • 20 days ago

im waiting for my set ........no tracking updates since the 4th

StephSavvyCircler • 20 days ago

Ohh i wish my friends could smell this down this phone as it smells like holidayyyyyy. I am a herbal essence lover and this has now reached the top. It smells unreal now i need to book a holiday :)

Loustar78 • 20 days ago

Omg 😍😍😍 best smelling product ever excited to test it later

Lula99 • 20 days ago

Absolutely love this new range from Herbal essences it smells gorgeous it smells like paradise. It had made my hair feel softer and lighter 100% recommend this new range

iskia • 20 days ago

I used product one but its great.I love the fragnance and silky texture both of them shampoo and conditioner.Serum is great as well.After using 3 of them my hair were very smooth and silky.

Riaalouisee1910 • 20 days ago

Still haven't received, no products yet

hallsuzy • 20 days ago

Not received mine yet ! Desperate to try it, cmon postie !🙄

Arrauk • 20 days ago

The smell and the soft ear of this one is what does it for me. Truly Magical.ot feels x

Kadsmum • 20 days ago

Just received a text to day that I will receive. My parcel on Saturday 18th of July. What is the dead line for reviews, photos etc.. hopefully i still have time to review this for you 🤞

Tel.. • 20 days ago

Still not received mine yet
Tracking code there. but nothing else

Chrissylovesfreebies • 20 days ago

Yes Yes YES loooving this product

Beautybyhuma • 20 days ago

I’m loving how soft and smooth it leaves my hair. The coconut scent is such a treat, and my hair feels nourished with a beautiful healthy-looking shine. 💛💛💛

Dolapo • 20 days ago

i am soo exited

tommie456 • 20 days ago

Yes! Yes! Yes! I uploaded my reel on IG and love the fragrance!

funkyprincess • 20 days ago

I've emailed and inboxed on insta parcel was due Sunday didn't arrive checked tracking says was left in doorstep Friday!!! I was on holiday and wasn't there when I got back in Saturday night ....what do I do now?

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