Welcome to our brand new project with Pantene Pro-V!
5,000 savvy circlers will have the chance to try out products from the brand new Pantene Pro-V collection, customised for your hair type,
The new Pantene collection with improved Pro-V formulas.
Pantene scientists have understood more than ever before about hair structure, and the combinations of ingredients that work on each hair type for fine, normal-thick or coloured hair. As a result, the new Pantene Pro-V collections feature customised formulas that strengthen hair at the structural level, enhancing and correcting each strand with exactly what it needs.
The newly re-formulated Pantene range is now customised for the three main hair types: fine, normal to thick and coloured hair.
As part of our project we are going to try out:
- from the fine hair range: Aqua Light. With micro-fortifiers to help reinforce fine hair, leaving virtually no weight.
- from the normal to thick hair range: Repair & Protect. With micro-nourishers to help lock in moisture deep down, leaving your hair healthy looking and full of shine.
- from the coloured hair range:*Protect & Smooth. With double-effect complex to protect your hair while leaving it beautifully smooth.
The Savvy Circle project with Pantene Pro-V.
At the beginning of our project all participating members of the Savvy Circle will receive a free starter kit containing the following:
For you to try out with friends, family, colleagues and neighbours:
- 1 Pantene Pro-V Shampoo (for your hair type)
- 1 Pantene Pro-V Conditioner (for your hair type)
- 1 Pantene Pro-V Treatment (for your hair type)
- Market research sheets to survey friends, family and colleagues
To pass on to friends, family and colleagues:
- 5 sample sets (including Shampoo, Conditioner, Treatment) of Pantene Pro-V Repair and Protect
- 4 sample sets (including Shampoo, Conditioner, Treatment) of Pantene Pro-V Protect and Smooth
- 3 sample sets (including Shampoo, Conditioner, Treatment) of Pantene Pro-V Aqua Light
- 20 money off coupons for Pantene Pro-V
In this project we want to...
- ... try out the new Pantene Pro-V together with 5,000 members of the Savvy Circle.
- ... find out your opinion of the brand new Pantene Pro-V range in three online surveys.
- … work together to help spread the word about the improved Pro-V formulas – simply by talking to friends, colleagues and family.
- … collect lots of conversation reports and market research results: What were your experiences whilst spreading the word?
[The application phase has now finished - all further info can now be found on the Pantene project blog.]