It’s official, this Pantene project is live and we’ve absolutely loved looking at the first social posts that have been drifting in. We can already feel that this project is going to be special. As curly girls and guys, we understand the power of finding the right products for our hair and we’re not going to gatekeep.

Hello there, gorgeous one! How are those curls looking today? Your brand-new Pantene Defined Curls starter kit is officially on the move. In fact, the first lucky few have already arrived. Still waiting for yours? Head to your members’ area now to see exactly when to expect it.

Hello and welcome curly kings and curly queens to this project with Pantene Defined Curls. If you received an email earlier today, then huge congrats and welcome aboard. Over the next two weeks, we’re going to put this brand-new collection to the test before celebrating big, bouncy, and beautifully defined curls. It’s time to fall in love with your curls like never before.