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It’s time for some IRL curl power 🌟

22/08/2025 - 12:00

It’s official, this Pantene project is live and we’ve absolutely loved looking at the first social posts that have been drifting in. We can already feel that this project is going to be special. As curly girls and guys, we understand the power of finding the right products for our hair and we’re not going to gatekeep.

Pantene kit with the coupons

You should have your starter kit by now and you’ve hopefully had chance to put the Pantene Defined Curls collection to the test. Are you loving it? We thought so! Now it’s time to help your friends and fam fall in love with their curls too. 💕

In your starter kit, you were given 5 money-off coupons that your pals can use at Boots. It’s time to start handing them out in person and releasing some serious curl power.

Let’s make Pantene Defined Curls the talk of the town!! ✨

Want some insider info to share? 💬

If you want to show that you really know your stuff, share some of the following with your pals when you hand out a coupon:

  • Pantene Defined Curls offers up to 72 hours of defined curls in 1 use*.
  • Want defined and bouncy curls all day*? This is the range to choose!
  • The intensive mask gives up to 100% stronger and more defined curls**.
  • The range is packed with Pro-Vitamin B5 and nutrients to define, smooth, and protect curls.

When and where to share? 🎟️

  1. On a good hair day, us curly girls and guys can get a lot of compliments! Next time someone compliments you, hand a coupon out and explain how you get that definition and shine. ✨

  2. Meeting your sis or best curly pal for coffee? Take your coupons and start the conversation around good hair days. 🗪

  3. Pop them in your bag when you head to work and hand them out by the water cooler. 💼

  4. Friend in need of a curl rescue? You know what to do! 🤝🏻

Share the love with us! 📸

We’d love to see how you’re sharing. Snap a quick pic or reel of you and a friend at a coffee shop, in the park, or mid-catch-up.

Upload my photos Share my URLs

When you post, start your caption with "AD" and don’t forget the hashtags:
#PanteneOwnYourCurls #PanteneHair #PanteneDefinedCurls #SavvyCircle
and tag @supersavvymeofficial and @panteneuk on Instagram, and @pantene_uki on TikTok so we can find and cheer you on.

Quick poll

Have you shared your coupons yet?

Yes! They’ve all gone

17 Votes, 46%

I’ve shared some but still have a couple left

18 Votes, 49%

Not yet, but I’m planning to today

2 Votes, 5%

@all: What do you and your friends love most about the new Pantene Defined Curls range?

*applicable when using the mask
**against styling damage vs Pantene Volume shampoo

18 Comments

Lianne44 • 6 months ago

The feel of it in my hair as it doesn’t feel heavy, the scent is amazing and people have commented that my hair smells nice (why are they smelling my hair tho?!) and the taming of the frizz!

Tasha74 • 6 months ago

Cant wait to see how these products enhance and define my curls,,

Jesslouise98 • 6 months ago

Love!

Kiss • 6 months ago

I love this Pantene curl kit it’s just perfect for my curly hair hassle free curls and perfectly formed and manageable hair in no time I just love these products I definitely recommended it who has got curly hair to give it a go 💕

Joanna777 • 6 months ago

Oh I can't wait to try it tomorrow and see the difference 😁

NMK • 6 months ago

Just used Pantene curl kits 😍 My hair its shiny, formed curls,smell beautiful ( my husband said)

Jade • 6 months ago

Just love this whole pantene curls products
just wow love the smell love how soft my curls feel I am in love with the new PANTENE DEFINE & SHINE CURLS

margaret123456 • 6 months ago

Still a few more coupons to hand out . Love this campaign

Beckybest • 6 months ago

It has actually enhanced my natural curls!

TheMumster • 6 months ago

Loving this range, makes your hair feel so soft and enhances your curls 🩷

Trueheart • 6 months ago

Thank you very much for my curly hair kit. I can wait to test and review. So excited 😆 can’t wait . Absolutely excited

Uklilgon • 5 months ago

Absolutely loving my pantene defined curly kit! My hair was in need of this type of nutrition and I had some amazing compliments too!!

simplycc04 • 5 months ago

The scent is amazing and it leaves such an amazing shine!

Catchef • 5 months ago

I cant believe how light my hair still feels, usually it is weighed down with products but the defined curls range leaves my hair bouncy, light, soft, and keeps my waves looking healthy and non frizzy

ridanoor • 5 months ago

The results the fragrance the smooth application the texture everything is 10/10

margaret123456 • 5 months ago

All those lovely coupons have been shared now ,thank you Pantene and #boots

ridanoor • 5 months ago

I style my hairs a lot and unintentionally damage them specially from the ends but this hair mask has done wonders on my damaged ends ♥️

Collette85tnjt • 5 months ago

I love these products, they leave my hair so soft and healthy looking without weighing it down, it smells incredible, these are definitely my new favourites 😊

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