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It’s time for your curls to shine ✨

19/08/2025 - 16:00

Hello there, gorgeous one! How are those curls looking today? Your brand-new Pantene Defined Curls starter kit is officially on the move. In fact, the first lucky few have already arrived. Still waiting for yours? Head to your members’ area now to see exactly when to expect it.

Pantene Curls starter kit

This means, it’s time to get your curl on and introduce your new routine to the world.

Want to win £50 for sharing your curl magic? 🎟️

This is the project that keeps on giving because not only will you have gorgeous, defined curls that last for up to 72 hours* but you could also win a £50 Amazon Gift Card. Yes, 10 standout savvy circlers who share their most creative, curl-loving TikToks and Instagram Reels will win.

Remember to save one version with text and one without, just in case your content is selected for Pantene’s official channels.

Full terms and conditions can be found here.

Our top 5 tips for curl-powered content that stands out:

  1. Focus on the curls. ‏𖦹

    This range is made to define and elevate your curls. Zoom in on those results.

  2. Match the mood. ✨

    Include props or outfits in Pantene’s signature shades to give your content that polished, on-brand vibe.

  3. Stylish flat lays. 🧴

    Lay it all out with a clean, bright flat lay that shows off the entire collection.

  4. Smiley selfies. 📸

    We want to see you. Share confident selfies with your curls and products.

  5. Brand new, meet brand you. 🫧

    Introduce the Pantene Defined Curls range to your friends and followers and explain why you’re loving it.

The posting essentials 📸

Whenever you share content, don’t forget to:

  • Start your caption with: AD
  • Use the hashtags: #PanteneOwnYourCurls #PanteneHair #PanteneDefinedCurls #SavvyCircle #ad
  • Tag: @supersavvymeofficial @panteneuk on Instagram, and @pantene_uki on TikTok.

Don’t forget to share with us, too 📤

Head to your members’ area to upload your social shares.

I’m ready to share

That way we can count your entry for the competition and make sure you’re in with a chance to win one of the 10 x £50 Amazon vouchers.🎟️

Need a little more inspiration?💡 Your welcome letter is packed with tips to help you create bold, scroll-stopping content and we have loads more ideas for you coming soon.

@all: What are your first impressions of the Pantene Defined Curls range?

*applicable when using the mask

28 Comments

Kajalm • 6 months ago

Am still waiting for my package, cannot wait! So excited to try these out

Elwoodford14 • 6 months ago

Still waiting for my package , has anyone received theirs yet? I absolutely cannot wait to try these 4 products! So exciting

ReeceRich92 • 6 months ago

Can't wait to get mine and start putting it to the test! Also I just got an update from Amazon that's it's been delayed until tomorrow :)

chloegrace09 • 6 months ago

Just recieved mine
The packaging is stunning

peanutpaige • 6 months ago

Package expected Wednesday, very excited!!!

karolina66 • 6 months ago

The package arrived and it is GORGEOUS! 😍

savvyBnHmummy • 6 months ago

package has just arrived, such stunning packaging, i cannot wait to try these products out😍xx

savvyBnHmummy • 6 months ago

just used on my sons hair to try build his curls back up, might i say it feels and smells amazing!!xx

Arya • 6 months ago

Just received my delivery and oh my god, a total surprise! How the packaging, excited to try this new range💕💕

naomiansell • 6 months ago

Can’t wait to receive my package so exited to electrify my curls :))

SavvyAngel17 • 6 months ago

I just got mine today🥳❤️

Elenita12 • 6 months ago

I just received mine today, I can't wait to try ❤️

margaret123456 • 6 months ago

Very very excited to be selected for this campaign

TheMumster • 6 months ago

Just waiting for mine to arrive - cant wait 👏😊 the tracking isn't working so heres hoping its soon as I am looking forward to this!! ❤️

Chloemay896 • 6 months ago

Not received package yet but so excited to try!

Beckybest • 6 months ago

Mine is out for delivery as we speak ❤️

Tor • 6 months ago

Mine has just arrived 🎉 looking forward to seeing what it can do this weekend as I'm off to a party! 🩷

Itzcolee • 6 months ago

Still waiting😮cant wait anymore!!❤️

xjessxdun • 6 months ago

Yaaay just received my parcel ❤️❤️🤣

DebLlew • 6 months ago

Mine has arrived! Can’t wait to try 💖 thank you

Bigmummy2011 • 6 months ago

Wow what a package it’s beautiful,used them all today your in for a treat

TheMumster • 6 months ago

Mine arrived!! 🩷 loving them - thanks for selecting me 🤩✨️

luanda • 6 months ago

I love it!

Wildelle93 • 6 months ago

Beautiful, I'm going to try them today

Joanna777 • 6 months ago

Just received mine and I love it 🤩

MaJohnson • 6 months ago

I'm so happy to be a part of this project 😍

ridanoor • 5 months ago

Wow the curls are truly shining ♥️

Peggo88 • 5 months ago

Such fab products, curls staid defined all day and night

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