United Kingdom
Republic of Ireland
We put Head & Shoulders Menthol Fresh to the heatwave test
14/07/2026 - 13:00
Feeling fresh today? We thought so. Your local postie has been busy and many of the starter kits have landed over the weekend. The cooling tingles are officially underway which means it’s time to start thinking of sharing your ice-cold social posts.
📸 The social post
Crack open a cold one and show your followers what a -5C° cooling sensation really feels like in the heat of a British summer.
Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.
👀 What we want to see
🥵 Show off your hot head moment. We’re talking sweaty Tube rides,
heatwave struggles, or just winding down after a long, hot day.
🧊 Then, it’s time for the “cold one”. Grab your Head & Shoulders bottle from
the fridge (or an ice bucket) and show off the satisfying crack as you open it.
🍃 Next, show the cooling refresh as you apply your product and say “aaaah”.
✨ Finish with your fresh hair and your decidedly chilled demeanour.
The hashtags & tags
Start your caption with AD and don't forget to include: #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle.
And tag: @headandshoulders on Instagram and TikTok
❗ A quick heads up
Please keep other haircare brands and products out of shot. We want Menthol Fresh to be the clear star of the show.
📋 Want the complete low down?
Check out the full campaign guidelines. They’ll help you to get creative and put you in a great position to win one of 20 x £50 Amazon vouchers.
🎫 Wait…I can win a £50 Amazon voucher just for sharing to TikTok or Instagram?*
You certainly can. We're giving away 20 x £50 Amazon vouchers to the creators with the best content. But to be included in the draw, you have to upload your social post with us. Already shared? Impressive! ✨
It’s time to:
Share my photos
Share my URLs
@all: What are your first impressions of Head & Shoulders Menthol Fresh?
*Full terms and conditions can be found here.
9 Comments
Amelia789 • 2 hours ago
Great videos and very inspiring ☺️ good work team 👏
iskia • 2 hours ago
Me and my husband used it once and we are relly surprised how nice cool it is and how fresh hair are after washing.
Foxy111 • 2 hours ago
Absolutely love the fresh scent of this. So refreshing especially in this heat wave we are currently experiencing. Makes my hair feel fresh and clean. Will definitely use again. I need to find out if they will bringing out a conditioner
Shelly68 • 2 hours ago
My husband and I both tried it and we both agree how our hair feels so refreshed and cool we are definitely going to buy more thank you for this opportunity
Fiona27 • 2 hours ago
Refreshing nice smell cooling sensation makes my hair fresh and clean
Natatatlie • 2 hours ago
I haven’t started using yet! But look forward to it
Piechan • 1 hour ago
Perfect during the recent heatwave!
Petsare4me • 1 hour ago
Just started to use the shampoo and I an very impressed and with this weather makes my hair feeling fresh 👌
Heera • 26 minutes ago
The scent is so refreshing, I am going to test and review it soon 🤞
Back to top