We put Head & Shoulders Menthol Fresh to the heatwave test
14/07/2026 - 13:00
Feeling fresh today? We thought so. Your local postie has been busy and many of the starter kits have landed over the weekend. The cooling tingles are officially underway which means it’s time to start thinking of sharing your ice-cold social posts.
📸 The social post
Crack open a cold one and show your followers what a -5C° cooling sensation really feels like in the heat of a British summer.
Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.
👀 What we want to see
🥵 Show off your hot head moment. We’re talking sweaty Tube rides,
heatwave struggles, or just winding down after a long, hot day.
🧊 Then, it’s time for the “cold one”. Grab your Head & Shoulders bottle from
the fridge (or an ice bucket) and show off the satisfying crack as you open it.
🍃 Next, show the cooling refresh as you apply your product and say “aaaah”.
✨ Finish with your fresh hair and your decidedly chilled demeanour.
The hashtags & tags
Start your caption with AD and don't forget to include: #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle.
Tag @headandshoulderseu on Insta and @headandshouldersuki on TikTok.
❗ A quick heads up
Please keep other haircare brands and products out of shot. We want Menthol Fresh to be the clear star of the show.
🎵 Only use music authorised for commercial use, such as tracks from TikTok's Commercial Music Library or Meta's Sound Collection. If in doubt, don't use any music.
📋 Want the complete low down?
Check out the full campaign guidelines. They’ll help you to get creative and put you in a great position to win one of 20 x £50 Amazon vouchers.
🎫 Wait…I can win a £50 Amazon voucher just for sharing to TikTok or Instagram?*
You certainly can. We're giving away 20 x £50 Amazon vouchers to the creators with the best content. But to be included in the draw, you have to upload your social post with us. Already shared? Impressive! ✨
It’s time to:
Share my photos
Share my URLs
@all: What are your first impressions of Head & Shoulders Menthol Fresh?
*Full terms and conditions can be found here.
57 Comments
Amelia789 • 20 days ago
Great videos and very inspiring ☺️ good work team 👏
iskia • 20 days ago
Me and my husband used it once and we are relly surprised how nice cool it is and how fresh hair are after washing.
Foxy111 • 20 days ago
Absolutely love the fresh scent of this. So refreshing especially in this heat wave we are currently experiencing. Makes my hair feel fresh and clean. Will definitely use again. I need to find out if they will bringing out a conditioner
Shelly68 • 20 days ago
My husband and I both tried it and we both agree how our hair feels so refreshed and cool we are definitely going to buy more thank you for this opportunity
Fiona27 • 20 days ago
Refreshing nice smell cooling sensation makes my hair fresh and clean
Natatatlie • 20 days ago
I haven’t started using yet! But look forward to it
Piechan • 20 days ago
Perfect during the recent heatwave!
Petsare4me • 20 days ago
Just started to use the shampoo and I an very impressed and with this weather makes my hair feeling fresh 👌
Heera • 20 days ago
The scent is so refreshing, I am going to test and review it soon 🤞
DaniColman • 20 days ago
Yeyyyyy it has arrived, looking forward to this one 😁
tommie456 • 20 days ago
Ooh I can't wait to try it with the menthol fragrance and see the results!
HighlandGirl • 20 days ago
Hair wash day tomorrow and I can’t wait to try it!
Natsai1 • 20 days ago
Very inspiring. Cant wait to try it out and maybe create my own video
luanda • 20 days ago
My husband loves it, and so do I. It feels really fresh.
Street • 19 days ago
My hubby loves this and I love it makes you feel so fresh and clean
Crazylegs87 • 19 days ago
Wow the feeling on scalp, it feels so fresh and awakening. I can’t wait to continue using it, and sharing it with the family
lynn4966 • 19 days ago
My head feels amazing now no itching just great looking her .would definitely recommend this.
Karenco • 19 days ago
This is so cooling and refreshing, brilliant in this hot weather! My husband loves it too. The menthol fragrance even cleared my hay-fever blocked sinuses.My hair feels so soft and clean after using this, I am really impressed!
Myayalover123 • 19 days ago
I used this shampoo and its one of the best I suffer with an itchy scalp and this really helped I couldn't feel any itchiness!
Nessie • 19 days ago
I tried this shampoo for the first time and was so impressed by the lovely smell and how refreshing and cooling it felt. I'd definitely recommend it😊
Mariasummer • 19 days ago
My husband used it this morning and couldn't believe his eyes. He loved the silky softness, the freshness, and the refreshing effect. Honestly, we didn't expect this much from the first use. We recommend it to everyone.
Poocat • 19 days ago
Loving this so far. I've got thick hair, but my head stayed cool and fresh for hours and hours.
Walker273 • 19 days ago
Received this a few days ago, and really happy to test, put straight in the fridge and wen for a jog, came back and was straight in the shower with my chilled head and shoulders, felt amazing and really refreshing. And such a nice fragrance. Cant wait to get my tik tok video promo up.
alexmollyholly • 19 days ago
Wow! I have loved trying this. The smell is unreal and so fresh. I can’t believe the difference in just one wash. Flake free, itch free and grease free!
EmmaP1504 • 19 days ago
Used a couple of times and very impressed. Whilst I can't feel any cooling feeling the shampoo has worked wonders on my dried out frizzy hair and it smells lovely.
smorg22 • 19 days ago
This is a heatwave miracle
beckkkz • 19 days ago
This is so refreshing and cooling !!!
Lcm • 19 days ago
After a day working in this heat. WOW, it's amazing , so cool & refreshing. It's definitely going to be a regular part of our daily routine. Love it.
Yippee-Ki-Jay • 19 days ago
⭐⭐⭐⭐⭐ | Game-changer for itchy scalps!
I’ve struggled with an itchy, irritated scalp for ages – it was uncomfortable, distracting, and nothing I tried seemed to bring long-term relief. I picked up this new Menthol Fresh variant from Head & Shoulders, and after just a few days of use, the difference is incredible.
The relief is instant and lasting: Right from the first wash, that maddening itch started to fade, and after using it daily for a few days, it’s completely gone. No more constant scratching or feeling self-conscious about my scalp.
That cooling sensation feels amazing: It delivers exactly what it promises – that crisp, -5°C style cooling that feels so refreshing, especially in warmer weather. It’s not harsh or stinging, just a clean, gentle tingle that leaves your scalp feeling revitalised.
Great dandruff care too: Alongside stopping the itch, it keeps flakes away and leaves hair looking and feeling clean, soft, and smelling fresh – not overpowering, just a nice, clean mint scent.
Easy to use: Lathers well, rinses out easily, and doesn’t leave hair feeling dry or stripped like some anti-dandruff shampoos can.
If you’re fed up with an itchy scalp and want something that actually works quickly, I’d highly recommend this. It’s already become a staple in my shower routine!
shumaila • 19 days ago
My entire family has been using Head & Shoulders Menthol Fresh shampoo, and we've all been really impressed with it. The cooling menthol sensation feels icy cold and incredibly refreshing, especially on a warm day. It has a clean, fresh scent that lasts without being overpowering.
Lesya • 19 days ago
I love it
Charleygirl76 • 18 days ago
Arrived . Nice big box for 1 bottle. Waste of packing tbh. Shame there is no conditioner too, as my hair needs conditioner so all the good H&S does will be masked by my normal conditioner or hair oils.
Not had a chance to use it yet. Is there going to be a conditioner ??
Zara • 18 days ago
Agree with the above comment. Nice box but waste of packaging for just 1 bottle, fair enough if it came with a conditioner. Not had the chance to try it yet but will be testing and reviewing the product soon, can't wait! Once again thank you for the opportunity 💕
Shaz7 • 18 days ago
Very refreshing! Cooling Sensation especially with this heatwave & it smells great! 🧴🧴🧴
Mummaofthreeandog • 18 days ago
OMG GAME CHANGER 😍😍😍😍 at last!! A shampoo that actually helps and works!!! My son sufferers terribly, this helps so much!! We can’t get enough of it especially in the heatwave 🤩🤩🤩
Petsare4me • 18 days ago
What a great shampoo lovely larva and a great feeling after my hair was dry 👍
Manisha • 18 days ago
It’s amazing no itchy scalp smell lovely 😻 need to buy more thank you
ToeTapper • 18 days ago
It is perfect for this weather, really cools you down and works deeply on the dandruff!
danny1988 • 18 days ago
so refreshing.
Natashalou • 18 days ago
My hair feels so refreshed and smells so good even my partner used it and he suffers from psoriasis and he said it soothed his head and made it feel so clean
Natashalou • 18 days ago
Gonna be buying it in the future tooo 🥰🥰🥰🥰 thank you supersavvyme 😙😙😙😙😙
Antsuxx • 18 days ago
Some great stuff being posted. It’s a first for me using straight from the fridge but I like it it’s refreshing especially now in this heat , feel refreshed My partner grabbed it too so will have to stock up once I see it available
Jeenius • 17 days ago
#HeadandShouldersUK
This shampoo is amazing! I absolutely love menthol products. It gave me a very clean, cooling and refreshing sensation, which felt especially pleasant during the current heatwave. It smells great and after 3 washes it did reduce my itchy scalp. I also saw a vast reduction in dandruff. I felt my hair staying cleaner for longer too, with less greasy build up compared to my usual routine. I would definitely recommend this shampoo, especially to people who love menthol.
KellyyJ • 17 days ago
Some people's content are amazing! Wish I had the confidence to do better.
biotyrant88 • 17 days ago
I'm feeling a lot more suited to this heat with regular use of this.
rach74 • 16 days ago
Husband tried this and said it felt great in this heat, it really did make his head feel cooler. It smelt amazing and also he had a clear nose whilst on shower due to the menthol
iskia • 15 days ago
Lovely product.All of us tried #Head & shoulders # shampoo even my daughter boyfriend.We love fragnance and how it works on the hair.They are so fresh and cool,and head is so different.
Gogs33 • 14 days ago
Have to say it’s a very nice shampoo. Gives a lovely clean and the cooling effect, while subtle is nice in this warm weather. The scent is also much more pleasant than regular h&s
Cocochlo • 12 days ago
So refreshing 🌿 I love head and shoulders and am so grateful to try new products 🥰🌿🙌
Rakel93 • 9 days ago
That ahhhh moment 😍
raven2uk2022 • 6 days ago
At last I am able to leave comments. Wow, what a feeling. Refreshing and no itching. My son said although he felt no difference on his head (with the little hair he has) he felt a very refreshing feeling in his beard.
grove • 4 days ago
Excited to be testing this refreshing shampoo. Great for the sunny weather and relieving dandruff
Minnie0120 • 4 days ago
It definitely makes my scalp feel better 👍🏻
Alexandra832 • 3 days ago
It’s really good!
Cocochlo • 3 days ago
Perfect for the summer heat, really refreshing and cooling at the end of a hot day ❄️🌿
savos • 2 days ago
Lovely refreshing smell. Hair was more manageable and had a nice shine to it
YourElf.com • 1 day ago
I love seeing other peoples content, it’s so inspirational
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