United Kingdom
Republic of Ireland
Guidelines
We’re asking you — what’s giving you the hottest head this summer? 🥵💭 Be honest… is it the gym, the Tube, hats all day, or just the UK heat being UK heat?
Crack Open a Cold One...
...for your scalp: 1 July - 3 August 🧊🍃
Make a short TikTok or Instagram Reel showing how Head & Shoulders Menthol Fresh gives your scalp that instant cooling reset when it feels hot, sweaty or itchy.
Get inspired
Save these Instagram and TikTok videos for later, engage with them, and share them with others. ✨
Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.
Look and feel
💙 Fridge grabs and ice bucket moments
💙 Real-life summer struggles and instant relief with satisfying CRACK bottle opening
💙 Close-ups of the cooling lather, authentic "aaahhh" reactions
💙 Fresh, confident hair after the reset
Your Step-by-Step Guide
Keep it real. Keep it relatable. Keep it that satisfying instant-refresh energy.
STEP 1: Show us your hot head moment
Show us what’s giving you the hottest head this summer.
🥵 Sweaty Tube rides or commuting
🥵 Post-gym hair / sweaty scalp moments
🥵 Wearing hats or helmets all day
🥵 UK heatwave days (rare but painful 😭)
🥵 Getting ready or winding down after a long day
STEP 2: Grab your cold one
Time for the reset.
Show:
🧊 Head & Shoulders Menthol Fresh grabbed from the fridge
🧊 Or pulled from an ice bucket
🧊 Open the bottle with the satisfying CRACK sound
🧊 That satisfying cold-product moment
STEP 3: The cooling refresh
Show:
🍃 Applying Head & Shoulders Menthol Fresh
🍃 The cooling scalp refresh moment
🍃 Your best "aaahhh" reaction
STEP 4: Real-life finish
Show:
💙 Fresh hair
💙 Feeling refreshed
💙 Back to your day
❗No other brand logos, products, or names should be visible in-frame
The must-haves
- The “CRACK” sound when you open the bottle
- Start your caption with AD.
- Include the tag & hashtags on TikTok: @headandshouldersuki #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle
- Include the tag & hashtags on Instagram: @headandshoulderseu #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle
You could win a £50 Amazon voucher for your shares*
Post your cool-down routine with Head & Shoulders Menthol Fresh to your socials and share them with us and you’ll be entered into a draw to win a £50 Amazon vouchers when the project closes.
*Full terms and conditions can be found here.