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British summer? Bring on the chill

By now, your Head & Shoulders Menthol Fresh should be chilling in your bathroom (or ideally your fridge 👀).

Which means it's officially time to show the world the most satisfying way to survive a British heatwave: cracking open a cold one... for your scalp.

Your mission

Create a TikTok or Instagram Reel showing your followers what it looks and feels like to #FreezeTheItch with Head & Shoulders Menthol Fresh.

💡 Think: instant cooling, fresh hair and that satisfying aaaahhh moment.

Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.


Step-by-step video creation

Need some inspiration? Follow these steps to create your ultimate summer cool-down — and you could be in with a chance of winning a £50 Amazon voucher (more on that shortly 👀).

Step 1

Show us your hot and humid moment What's giving you the hottest head this summer?

  • Commuting in the heat
  • Attempting to work out in 34°C
  • Hats or helmets all day
  • Or just getting home after a long, hot day

Step 2

Grab your cold one Show Head & Shoulders Menthol Fresh being pulled from the fridge or an ice bucket. Don’t forget to capture that satisfying CRACK when you open the bottle.

Step 3

The cooling refresh Lather up your Head & Shoulders Menthol Fresh and let your followers feel the chill through the screen."Aaahhh" reactions very welcome.

Step 4

The real-life finish You came, you saw, you seriously chilled out. Show off your clean hair as you go about your day feeling decidedly cooler.

moodboard

❗ A quick heads up

Please keep other haircare brands and products out of shot. We want Menthol Fresh to be the clear star of the show.

🎵 Only use music authorised for commercial use, such as tracks from TikTok's Commercial Music Library or Meta's Sound Collection. If in doubt, don't use any music.

Don't forget

Start your caption with AD and don't forget to include: #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle. Tag @headandshoulderseu on Insta and @headandshouldersuki on TikTok.

Share your content with us and win a £50 Amazon voucher*

Upload your social post with us using the links below and you'll be entered into a draw to win one of 20 x £50 Amazon vouchers when the project closes. As if chilling out in the heat wasn’t already reason enough to get involved!

Share a URL Upload a screenshot

@all: What hot moment will you start your content with?


*Full terms and conditions can be found here.

41 Comments

MaJohnson • 20 days ago

This is so good. One of the best from Head and Shoulders😍🩵

Donnalou89 • 20 days ago

Love this product smells lush and helps my scalp

biotyrant88 • 20 days ago

I love the smell of this product as well as the feel when using it.

Curtland58 • 20 days ago

Thank you so much this product really helped my hair

Nessie • 20 days ago

Loving this product. Such a cool and refreshing feeling ☺️

Louissah • 19 days ago

I have used this once so far and I am slightly disappointed because it didn't really cool my scalp as advertised, plus it's quite expensive.

Sallykilshaw • 19 days ago

Fresh and minty, it leaves your hair feeling and smelling so clean. Hubby was sceptical thinking it was too girly but he likes it too.

Minnie0120 • 19 days ago

I tried it last night, it was very refreshing on my scalp 🥰

claire_readuk • 19 days ago

Love the scent! Feels refreshing when used. Great clean too.

Samakhtar1 • 19 days ago

Wow, how refreshing aaahhh and the smell is amazing. During the heatwave this product is an absolute god send

Madiha • 19 days ago

Used it for the first time today and really enjoyed the refreshing menthol feel. My hair feels clean, and my scalp feels cool and comfortable.

Savvy999 • 19 days ago

Its a great product, probably one of the best in their range, really leaves a smooth scalp free of itching especially in this heat.

Bron69 • 18 days ago

Now this is a real game changer put
on ice or freezer for 10min. Small
amount onto hands massage in my
Scalp is zingy and cooling fresh smell.
Ahhhh so satisfying and my Scalp and
nair loves it. For men and women give
this a try I highly recommend it. Your
head will thank you for it.

iskia • 17 days ago

So different to any other shampoo.Very cooling and refreshing and hair are very fresh and cooll long after washing.

Louissah • 17 days ago

I have tried this a couple of times so far and although it's a nice shampoo (nothing wrong with it, it smells good and is easy to use), it's quite pricey at over £7 a bottle, and personally I haven't felt the cooling affect advertised.

Deea • 17 days ago

Perfect for this hot summer ☀️

Rows • 17 days ago

A perfect shampoo for this summer.

viacheung • 17 days ago

I am excited to try this shampoo but the tracking has not been updated since 11.7. I wonder if anyone is the same?

littlelxox • 17 days ago

Love the product, feels fresh and cool on your scalp, just wish the scent wasn't as minty smelling and something more summery!

jonroutledge • 17 days ago

Absolute game changer this shampoo love the feeling of how clean and cool it makes my hair and scalp feel. Really pleased to be allowed to test this game changer in my hair care routine. It leaves my hair feeling clean fresh and itch free. Perfect for the hot weather we are having. Definitely will be purchasing more especially as it is on offer currently in Tesco’s. Thank you for letting me be part of this project.

Irynairyna • 16 days ago

I really enjoyed participating in this project and promoting Head & Shoulders! It is an amazing product that leaves hair feeling fresh and healthy. I’ve had a wonderful experience sharing it with others.

Nessie • 16 days ago

This is a fabulous project to be a part of. The shampoo is amazing and has such a refreshing cooling smell to it. It lather well and really cleans and calms my scalp. Loving the experience.

TCHfd • 16 days ago

Wow - after another blisteringly hot day, I gave this a try before bed and it cooled my head so much I actually slept like a baby! Also did wonders for my itchy scalp too.

Lula99 • 16 days ago

Love the smell cant wait to try it

Cocochlo • 15 days ago

Perfect after a hot summers day. Very refreshing and smells lovely 🥰 🌿

smorg22 • 15 days ago

I can't believe actually just how refreshing this is in the shower!

Toddler • 15 days ago

I have always loved using head and shoulders and this was the first time trying this out and I didn't think the menthol was overpowering like I was expecting it was just right

Lesya • 14 days ago

Positive and Focused on Refreshment
Title: The Ultimate Refresh for Your Scalp!

Lesya • 14 days ago

Positive and Focused on Refreshment
Title:

mary99 • 13 days ago

i forgot to put it in the fridge but it still worked to clam the itch from sweating because of the heat.
it is a good product and the wash i will put it in the fridge first and try that

Glenroy24 • 13 days ago

Was so happy to be part of the #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle# project and it's been fun. Thanks #SuperSavvyMe#

Rakel93 • 12 days ago

Ice ice baby 😃

luanda • 11 days ago

This is so much more refreshing in the shower than I expected!

Yvonne513 • 11 days ago

Very refreshing and smells lovely . Thank you

danny1988 • 10 days ago

so refreshing. I love it.

Daniellex • 8 days ago

So nice and refreshing love it!

Minnie0120 • 7 days ago

With the hot weather recently, we’ve nearly used the bottle, it’s a definite winner in our house ❤️

Alexandra832 • 6 days ago

It’s perfect for this hot weather!

Cocochlo • 6 days ago

I love head and shoulders and this just became one of my favourites, especially for this hot weather ❄️🙌

YourElf.com • 4 days ago

Updated my social post, had great fun with this one, I would definitely recommend it to my friends

chell00 • 4 hours ago

Being outside in this warm weather, my hair has really needed something refreshing. I will start my content with that hot summer moment and show how Head & Shoulders helps my hair feel fresh, clean and cool, even on the warmest days.

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