United Kingdom
Republic of Ireland
British summer? Bring on the chill
17/07/2026 - 12:00
By now, your Head & Shoulders Menthol Fresh should be chilling in your bathroom (or ideally your fridge 👀).
Which means it's officially time to show the world the most satisfying way to survive a British heatwave: cracking open a cold one... for your scalp.
Your mission
Create a TikTok or Instagram Reel showing your followers what it looks and feels like to #FreezeTheItch with Head & Shoulders Menthol Fresh.
💡 Think: instant cooling, fresh hair and that satisfying aaaahhh moment.
Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.
Step-by-step video creation
Need some inspiration? Follow these steps to create your ultimate summer cool-down — and you could be in with a chance of winning a £50 Amazon voucher (more on that shortly 👀).
Step 1
Show us your hot and humid moment What's giving you the hottest head this summer?
- Commuting in the heat
- Attempting to work out in 34°C
- Hats or helmets all day
- Or just getting home after a long, hot day
Step 2
Grab your cold one Show Head & Shoulders Menthol Fresh being pulled from the fridge or an ice bucket. Don’t forget to capture that satisfying CRACK when you open the bottle.
Step 3
The cooling refresh Lather up your Head & Shoulders Menthol Fresh and let your followers feel the chill through the screen."Aaahhh" reactions very welcome.
Step 4
The real-life finish You came, you saw, you seriously chilled out. Show off your clean hair as you go about your day feeling decidedly cooler.
❗ A quick heads up
Please keep other haircare brands and products out of shot. We want Menthol Fresh to be the clear star of the show.
🎵 Only use music authorised for commercial use, such as tracks from TikTok's Commercial Music Library or Meta's Sound Collection. If in doubt, don't use any music.
Don't forget
Start your caption with AD and don't forget to include: #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch #savvycircle. Tag @headandshoulderseu on Insta and @headandshouldersuki on TikTok.
Share your content with us and win a £50 Amazon voucher*
Upload your social post with us using the links below and you'll be entered into a draw to win one of 20 x £50 Amazon vouchers when the project closes. As if chilling out in the heat wasn’t already reason enough to get involved!
Share a URL Upload a screenshot
@all: What hot moment will you start your content with?
*Full terms and conditions can be found here.