The new Micro Zinc Technology which contains an 8 times smaller zinc mineral size (from 5 microns to 2.5 microns) with over 25% more Fine Particles that virtually eliminate coarse particles. Because of the smaller elements the new formula has three benefits that combine to deliver one easy step for complete scalp and cosmetic care:

1. CLEANSES – providing a rich lather that is deeply indulgent whilst being effective in offering best in class, unbeatable dandruff removal.

2. PROTECTS - enabling unbeatable long lasting dandruff protection by going deeper and faster into the places where the dandruff causing fungus resides.

3. MOISTURISES – leaving the hair fibres feeling softer and instantly hydrated thanks to active ingredients that lock-in moisture on the lengths of the hair that’s full of life.

The new formula is a total line upgrade on shampoos.

By minimizing the zinc particles, Head & Shoulders scientists found that the new formulation provided unique benefits:

• an improved lather: unlike traditional anti-dandruff products, which uses larger sized particles causing the lather bubbles to pop resulting in lather reduction during the wash

• the zinc particles deposit effectively in areas where the dandruff causing fungus resides (protects against the dandruff causing fungus more effectively than competition)

• deposit more effectively through the entire scalp improving the moisture barrier

This results in:

• a rich lather that is deeply indulgent whilst being effective in offering best in class, unbeatable dandruff removal.

• microscopic toning of the scalp by preventing oxidative stressi and improving the moisture barrier.

• unbeatable long lasting dandruff protection for up to 72 hours by going deeper and faster into the places where the dandruff causing fungus resides.

CLEANSE – providing a rich lather that is deeply indulgent whilst being effective in offering best in class flake removal.

PROTECT - enabling unbeatable long lasting dandruff protection by going deeper and faster into the places where the dandruff causing fungus resides.

MOISTURISE – leaving the hair fibres instantly hydrated as it includes active ingredients that lock-in moisture on the lengths of the hair for noticeably smoother, softer hair that is more manageable and beautiful.

Zinc Pyrithione (ZPT), is the most common anti-dandruff ingredient, it has been known to work very effectively for many years, as it targets the main cause of dandruff (the naturally-occurring fungus Malassezia globose) and helps to address symptoms such as tightness, dryness, flakes and itch. ZPT was first developed and introduced by Head & Shoulders 50 years ago. The ZPT used in today’s Head & Shoulders formula is a sophisticated version which maximizes scalp coverage and results in outstanding efficacy.

The uniqueness of the technology in Head & Shoulders is that the ZPT is potentiated. Meaning, additional Zinc is added into the formula to enable the ZPT to be active for a longer period of time to reduce the fungus more effectively. This dual Micro Zinc which consists of the new 8 times smaller zinc particles, provides a potent technology which allows the active ingredients to penetrate deeper into the scalp and hair for both improved scalp and hair benefits.

Does the new formula still contain ZPT?

Yes. The new 3 action Shampoos contain 1 % ZPT in an addition to the Micro Zinc Technology with 8 times smaller zinc size (from 5 microns to 2.5 microns)providing over 25% more Fine Particles that virtually eliminate coarse particles and enable better product benefits.

After 12 years of exploration, molecular modeling, clinical studies, particle distribution, size optimization and technical measures to visualize particle deposition, Head & Shoulders scientists have established the optimal particle size distribution.

By minimizing the zinc particles, Head & Shoulders scientists found that the formulation provided unique benefits:

• an improved lather: unlike the competition, which uses larger sized particles causing the lather bubbles to pop resulting in lather reduction during the wash.

• deposit faster and deeper to areas where the dandruff causing fungus resides (protects against the dandruff causing fungus more effectively than competition).

• deposit more effectively through the entire scalp improving the moisture barrier.

Yes, the new formula provides a richer lather that is creamy and indulgent, with finer bubbles that do not pop easily for an effective clean. Hair is noticeably smoother, softer, more manageable and beautiful and the scalp protected against dandruff for up to 72 hours.

The new Micro Zinc Technology contains an 8 times smaller zinc (from 5 microns to 2.5 microns).

• Dandruff fighting ingredients – Zinc and other active ingredients that tackle Malassezia Globosa, the particle that causes dandruff.

• Cleansers and lather-building agents – Some anti-dandruff shampoos don’t lather in the way that other shampoos do. The experts at H&S have worked to ensure that your hair lathers up so that it feels soft and looks great.

• Stabilisers – These nifty little gems keep all the elements in the shampoo combined so you get H&S goodness in every drop.

• Conditioners – Help the shampoo lather and spread to give you a gorgeous barnet.

• pH balance – The pH balance ensures H&S is gloriously gentle on your skin.

• Colour, scent and plant extract – To give you long-lasting and fantastic smelling hair.

• Water – The substance that holds it all together. A vital part of the mix, all ingredients are mixed and dissolved in water before it is bottled.

No, the new 3Action Formula shampoo contains conditioning ingredients that are deposited to the hair fibers (coarse particles get washed away). The smaller zinc particles work to instantly hydrated thanks to active ingredients that lock-in moisture on the lengths of the hair that’s full of life – resulting in softer, more manageable, beautiful hair.

Head and Shoulders, with unique potentiated micro zinc (ZPT + Zinc Carbonate) – combats signs of dandruff (flakes) even more effectively than using a competitive anti-dandruff shampoo with two anti-dandruff actives. The new Head & Shoulders formula provides unbeatable long lasting dandruff protection for up to 72 hours by going deeper and faster into the places where the dandruff causing fungus resides.

There is no cure from dandruff. Dandruff is a recurring condition which can be addressed with regular usage of Head and Shoulders for 100% flake free hair.

It is recommended that Head & Shoulders is used regularly for 100% flake free hair and lifetime protection from dandruff. If you stop using your anti-dandruff shampoo, it is likely that your dandruff will return.

According to experts, the general makeup of our scalp skin is the same as the skin on the rest of our body. Just like facial skin contains pores, the scalp skin does as well. However the surface environment is different, with one of the largest differences being that the density of hair on the scalp is greater than anywhere else on the body. With the higher density of hair on the scalp, this creates a micro environment that is warm and dark – the kind of environment where unique scalp microbes like to thrive. With hair follicles, pores and oil glands, scalp skin is susceptible to the same issues as normal skin. Just as skin can have visible concerns, such as “bump/pimples”, dryness, scaling and wrinkles, the scalp can experience similar problems such as dryness, irritation, itch [and flaking] due to its unique environment fueled by sebum and the natural microbiome on the scalp. Simply put, the scalp needs “facials” too, as a healthy scalp leads to healthier, beautiful hair.

Healthy hair comes from a healthy scalp. The 3Action Formula contains conditioning ingredients that are deposited to the hair thanks to smaller zinc particles (coarse particles get washed away). The smaller particles work to instantly hydrated, thanks to active ingredients that lock-in moisture on the lengths of the hair that’s full of life – resulting in softer, more manageable, beautiful hair.

The new formula has been designed to be gentle enough for everyday use and is recommended for all hair types, including coloured hair.