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Your bin deserves better (and so do you)!

Did you get an email today welcoming you to the team? Excellent, we’re delighted to have you here.

If you’ve ever had your day ruined by whiffy bin odours and nothing seems to help (double bagging with scented bin liners, anyone?), then you’re in exactly the right place. 🗑️✨

Febreze bin freshener

Meet the NEW Febreze Bin Freshener

The NEW Febreze Bin Freshener is designed to tackle bin odours to keep your kitchen fresh, whatever's lurking in there. Whether it's last night's takeaway or last week’s veg, Febreze is here to help you breathe happy.

Here's what it does:

✅Fights up to 99% of common bin odours
✅Tackles a wide range of smells including meat, dairy, and compostables
✅Delivers up to 45 days of continuous freshness per refill
✅Super simple to use, just stick it to a flat, clean, dry surface inside your bin lid and you're good to go

usage guide image

Your Febreze Bin Freshener missions

We’d like you to:

  1. Try out the NEW Febreze Bin Freshener in your home

  2. Share your honest feedback by leaving an online review so others can benefit from your experience too. We’ll share the review link soon. Until then, enjoy the freshness!

What's in your starter kit?

Starter kits will begin to land on doorsteps from 29th June onwards (but could take up to a week to arrive). Inside you'll find:

• A full-size pack of Febreze Bin Freshener
• A welcome card with everything you need to know about getting involved

🔒A quick but important note before we start

You’re getting exclusive early access to these products before anyone else! We’d love your help keeping this exciting secret under wraps a little longer.

Please don’t share any stories, posts, videos, or other social content featuring your products!🤫

💙Thanks for being such an amazing team and helping us make the launch extra special. 

We can’t wait to get started!🤩

@all: Is your bin in need of a freshener?

369 Comments

StephSavvyCircler • 15 days ago

Honest opinion, after using for some time i would prefer a different scent. The scent currently being used is not for me. Whilst it has a fresh smell it does not work with the smell of a bin :-)

Sledb15 • 15 days ago

This is great, I really like it and it solves a problem that actually exists, especially in the hot weather. However, the scent isn’t for me, I’d prefer something fresh like linen.

MrsJ2000 • 15 days ago

Like the scent...it is easy to use....would love to have received the actual packaging with the product in

Lorelai_Rosie • 15 days ago

Agree with the others on here. The scent is not great, it does cover the bin smell, but it's not particularly fresh either

aggga8 • 15 days ago

Absolutely amazing, it smells wonderful. I definitely recommend it!

Lydia001 • 15 days ago

in the words of Rhianna - We’re have you been all of my life?????

I love it! I will never turn back! home improvement 101!

Nuttyvicky20 • 15 days ago

I really like this product. The smell is fine & i think it smells nice. Great product for a smelly bin it’s brilliant!

MrsB1973 • 15 days ago

I love how one small item can make such a big difference to your bin as Spon as bin lid is open you our welcomed with a fresh sent instead of a horrible bin smell

Leanne74 • 15 days ago

I like Febreze as a brand but for this I agree with some of the comments on here that the scent isn't a fresh scent. I didn't like the fragrance, it is too strong and too overpowering, even for the kitchen bin. Cotton Fresh might have been a better option but make sure it is less potent.

081164 • 15 days ago

Wow I can't wait to receive this,I have a smelly bin that is in need of a long lasting scent, that makes the kitchen smell fresh and clean

theparkrunner • 15 days ago

I really like the scent and it is still a strong scent and covers the bin smells. I would buy this product in future

Hi0794 • 15 days ago

Personally I don't like it. Its very cheap and plastic looking, stuck well to the bin well but I haven't really noticed the smell. I can smell it if I pick up the bin lid but that's it. Not very impressed and I wouldn't buy it, Id just empty my bin more often. Also I want to know if P+G have any plans to stop testing on animals and to stop supporting genocide? Thank you

Pepsi123 • 15 days ago

Wow I wasn't expecting it to smell so nice
Going to have a look around the shops see if I can buy this thank you 😊

Carlona10 • 15 days ago

Love it! I love the scent and its extremely effective as removing/hiding odours. My bin usually starts smelling after a few days of empty cat food packets etc but this really has stopped the smell. Its actually a joy to open the bin!!

Raditsa • 15 days ago

It smells fresh but it's so strong that doesn't fully cover the smell. The kitchen smells nice 🙂

Jenny48 • 15 days ago

This has been so great for me the smell is lovely and even if I go past the bin I can smell it and its such a.lovely smell

Becbec333 • 15 days ago

Easy to use .. great little piece of equipment smells fresh, especially when there’s a heatwave and we want to try and avoid nasty smells and flies!! … would love to try some other scents too :) can’t wait to see how long it really lasts but so far so good!

LisaLou1997 • 15 days ago

I've got the cotton fresh scent bin freshener
The scent is nice not overpowering at all
Seams to be working as no nasty wiffs especially in this heat
I like febreese regular gel air fresheners fragrances and performance and was expecting it to be the same scent as those

K20 • 15 days ago

I’m delighted to be on the team thank you SuperSavvy

K20 • 15 days ago

Great little item makes my bin cupboard smell fresh like lemon and it wax easy to use

Tex1987 • 15 days ago

Omg where has this been all my life absolute game changer I have children in nappy’s which leaves unpleasant smells even though I use nappy bags but wow this has literally blow my mind how fresh my bin smells and keeps odours at bay this will definatley be on my list of buys from now it smells beautiful!!!! Frebreeze you have my heart for this especially in this hot weather

Mudassar • 15 days ago

Amazing devices best for keep your bin feel fresh no more bad odor you will love it

Danniapples • 14 days ago

Lovely product and simple to use but I have to say the scent isn’t right , I feel a different scent would work so much better

shazene23 • 14 days ago

first time using this and really pleased with it , i have a nice fresh scented one x

Ice71 • 14 days ago

Oh wow.. smells fantastic. It really does get rid of bin odour. Thank you

Silverlady260764 • 14 days ago

I am absolutely loving this Febreeze Bin Freshener, no more smelly bin, the fresh citrus scent is the answer I have been looking for, perfect

Elvis • 14 days ago

Febreeze citrus fresh bin freshner is a game changer. Fabulous new oroduct which keeps my bin odourless and smelling citrusy fresh. Easy to use and refill . Fabulous product.

TaylaT • 14 days ago

I am loving this product! I received it in the Cotton fresh scent! The scent has been filling the house and keeping my bin fresh especially in the hot weather we have been having. I would definitely keep purchasing after this project!

Fionarus • 14 days ago

This is so disappointing 😞 the scent doesn't last long 😞 and I have loads of liquid still in it

Kisu • 13 days ago

I recently tried the Febreze Bin Freshener Starter Kit in the Citrus Fresh scent, and it has genuinely transformed my kitchen routine. Kitchen bins can get unpleasant quickly, but this little device tackles the problem right at the source.The starter kit comes with a sleek black holder and a refill pod. It was incredibly easy to activate and sticks securely to the inside of my stainless steel pedal bin lid. It takes up absolutely no extra room and stays completely out of the way when throwing rubbish away.The Citrus Fresh scent is fantastic—it's bright, crisp, and incredibly clean without being completely overpowering.Every time I step on the pedal to open the bin, I'm greeted with a burst of fresh lemon rather than stale food odors.It's a small addition to the kitchen that makes a massive difference in keeping the whole room smelling fresh. I will definitely be purchasing the refills when this one runs out! Highly recommend.

Stella2911 • 13 days ago

I love how fresh it smells. Thank you Super Savvy 💚

Harliee • 13 days ago

Smells incredible! Thankyou super savvy 😍

drmqn442 • 12 days ago

Been using mine for a few weeks now and can say it’s still going strong doing its job my bin never smell nasty when I open it I get a fresh smell and not smelly old food. This project could not have come at such a good time with this heat we have I would have to be emptying my bin a few times a day because of the smell of old food. nothing worse than hit bad food now I just have a nice fresh smell every time I use my bin. It is still strong like I have only just put it on my bin. It save me money as I am not emptying my bin all the time so not using all the bin liners all the time. Not sure how much this will be to buy but what ever it is I will be getting another one. I just love them. And I am sure these could be used in other bins like the bathroom I know I will be using them in the bathroom. Looking forward to getting this each week.

Shazzy86 • 12 days ago

Absolutely fantastic! I am so impressed! The scent lasts all day. No more smelly bins 😍

Chloe27934 • 12 days ago

I really like it, and the smell too. Had never thought of getting one until now!

Vswilliams • 12 days ago

What a genius idea!!! So on board!!!

Fizzy86 • 11 days ago

Received this just over a week ago and love the smell, finally the kitchen is odour free!

JadeCarla96 • 11 days ago

What a fantastic product! The only thing I would say is the scent doesn’t seem to last very long, there’s still loads left in the capsule but I rarely smell it anymore, that being said, our home and kitchen does still smell lovely so perhaps I’ve gone nose blind! 🤭

Silverlady260764 • 11 days ago

Still going strong, the fragrance is lovely everytime I open my bin. I have been using it for over 2 weeks now and it's so fresh

Saurabhh • 11 days ago

a very unique product. the smell could be better. lemon zist is not that a great scent. could be better if more fragrances are available. like lavender, rose, etc.

Angeis41 • 11 days ago

Was looking forward to using mine as I have 5 house cats and I need to empty my kitchen bin every other day so it doesn't start smelling with the empty cat food packets. I received the green one and it's not a scent I would choose myself and that mixed with the bin smell isn't a nice combination, so I'd like to try the other scent to see if it's just me. Other than that it's stuck well and the sbent is still going strong.

smorg22 • 11 days ago

I've bin having fun with the project 🤣

Chloe565 • 11 days ago

Very easy to use and a great idea, I wish the smell was stronger and maybe a more cleaner/ citrus smell would be great.

Tinlizzie • 11 days ago

I love it! - in this hot weather this is an ideal product, but the perfume seems to have faded over the time I have been using it & was quite noticeable throughout the kitchen at first. I will continue using this product & possibly look for another fragrance in the range.

Tinlizzie • 11 days ago

I love this product & will certainly be looking for this in the supermarket & possibly there will be other fragrances available, top marks!.

Testerhath • 11 days ago

Vinaigrette opportunity to be a part of this project thank you for choosing me

Steveyamy • 10 days ago

So day 14 and it still remains stuck where I put it on the bin lid and I still get a wiff of the fresh lemony scent which is surprise to me as other products I've used before have fell off by now and have certainly lost their smell

xxnimmyxx • 10 days ago

Love this bin freshener! My bin smells amazing every time I own it to throw waste. No more bad smells.

lauremi • 10 days ago

Love the cotton fresh scent!

Trewsers • 10 days ago

Awesome product! Will definitely buy this. I don't dread lifting the bin lid now!

Elvis • 10 days ago

Really like this Febreeze bin freshner. I am usually very aware of what I'm putting in my bin in this hot weather and nake more trips to my outside bins. No need to with this bin freshner it really works. No odours from my bin at all.

Stitch • 10 days ago

I absolutely love mine and what a difference it makes especially during this hot weather. I've since purchased 2 other scents so I have a stock at home.

Madiha1 • 10 days ago

Absolute legend product, would highly recommend it.

Nicola050774 • 9 days ago

Hi, I've submitted my review & photographs and I'm still receiving emails asking for them

Jess96 • 9 days ago

Ive loved testing this product, its such a good idea will deffo be purchasing more!

TwilightMoon74 • 9 days ago

I was pleasantly surprised to have been accepted this! We have been suffering with the dread of opening our nasty bins which lifted such horrid smells but now after having this tool, it works so perfectly in removing that nasty odour smell but a refreshing citrus combination smell and its lasted almost 2 weeks already! Super impressed!! 👌🏻

Buttonsjoy1 • 9 days ago

Mine is going strong. This helped massively with a smelly bin. With 2 toddlers you can imagine how horrific it can be. Worked well with my kitchen bin. 5 star rating. My only gripe was I could have done with a second for the nappy bin.

glitterbug101 • 8 days ago

Fantastic, so easy to use and such a great smell even time I go to the bin. Please could there be a more eco friendly version as the black plastic can't be recycled.

hux24 • 8 days ago

I really like the smell. It makes to bin smell so good..

hux24 • 8 days ago

I have submitted my review on Monday but is not showing in the review list & if I try to review again it says I already have submitted a review?

Johamar • 8 days ago

Great no odour device for the bin. It was interesting to have the nice smell every time I was going to put something in the bin. It makes a difference specially during these heatwave when bins are disgusting. I wish mine last longer 😕

shazene23 • 7 days ago

just left my review when can we post them on socials x

shumaila • 7 days ago

I've been using the Febreze Bin Freshener during this hot weather, and it's made a noticeable difference. The heat usually makes my bin smell awful, especially after a few days, but the bin freshener has really helped keep the odours under control. It leaves the bin smelling much fresher instead of that usual unpleasant bin smell. Definitely worth trying if you're struggling with smelly bins in the summer.

Ceri1983 • 6 days ago

I tested out the cotton fresh stater kit and the smell is amazing now I don’t mind opening the bin so fresh and really helps control odours the starter kit was so easy to use will keep buying the refills

NL27 • 5 days ago

Brilliant little creation! Febreze Bin Freshener has definitely eliminated those bin odours. I shall be buying the inserts as soon as they hit the shops 🙌

xxbecky_17xx • 4 days ago

Review done- thank you Super Savvy circle!!

richaj • 3 days ago

Clever and smart freshner,I love the febreeze bin freshner it deters odours and smells. Will be buying the inserts soon, would love to explore different scents please.

Mags0011 • 2 days ago

Wow I have been away for a few days and my kitchen still smells of outdoor freshness, this is a really good product cannot wait for it to hit the shelves . Thanks

Tinky14 • 3 hours ago

The Febreze Bin Air Freshener smells lovely with a fresh cotton scent and keeps my bin smelling fresh. Thanks for choosing me to trial this fantastic product!

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