Blog

Blog

Your bin deserves better (and so do you)!

Did you get an email today welcoming you to the team? Excellent, we’re delighted to have you here.

If you’ve ever had your day ruined by whiffy bin odours and nothing seems to help (double bagging with scented bin liners, anyone?), then you’re in exactly the right place. 🗑️✨

Febreze bin freshener

Meet the NEW Febreze Bin Freshener

The NEW Febreze Bin Freshener is designed to tackle bin odours to keep your kitchen fresh, whatever's lurking in there. Whether it's last night's takeaway or last week’s veg, Febreze is here to help you breathe happy.

Here's what it does:

✅Fights up to 99% of common bin odours
✅Tackles a wide range of smells including meat, dairy, and compostables
✅Delivers up to 45 days of continuous freshness per refill
✅Super simple to use, just stick it to a flat, clean, dry surface inside your bin lid and you're good to go

usage guide image

Your Febreze Bin Freshener missions

We’d like you to:

  1. Try out the NEW Febreze Bin Freshener in your home

  2. Share your honest feedback by leaving an online review so others can benefit from your experience too. We’ll share the review link soon. Until then, enjoy the freshness!

What's in your starter kit?

Starter kits will begin to land on doorsteps from 29th June onwards (but could take up to a week to arrive). Inside you'll find:

• A full-size pack of Febreze Bin Freshener
• A welcome card with everything you need to know about getting involved

🔒A quick but important note before we start

You’re getting exclusive early access to these products before anyone else! We’d love your help keeping this exciting secret under wraps a little longer.

Please don’t share any stories, posts, videos, or other social content featuring your products!🤫

💙Thanks for being such an amazing team and helping us make the launch extra special. 

We can’t wait to get started!🤩

@all: Is your bin in need of a freshener?

369 Comments

FranBorg • 21 days ago

I'm loving my new bin freshener so much I can't wait for these to become available to purchase. Need more for other bins! I'm hooked, they are a total game changer!

Fluggers • 21 days ago

Can’t wait for these to become available 🤩
My bin smells so fresh and clean every time I open it 🍋
Such a clever idea & will definitely be recommending this to friends and family when I’m allowed to 😁

BellBoo • 21 days ago

I’m loving this Bin Freshener, makes putting things in the bin a bit more bearable, it sticks well to the bin lid securely, when they are available I will definitely be purchasing.

PruteanuAnna • 21 days ago

I see the difference of smell from the first day of using it. My kitchen smells pleasant and fresh🥰

PruteanuAnna • 21 days ago

I’ve been pleasantly surprised by the Febreze Bin Freshener. It was very easy to install and has helped keep my kitchen bin smelling much fresher, even with food waste inside.

PruteanuAnna • 21 days ago

The scent isn’t overpowering, and it’s made a noticeable difference in reducing unpleasant odours. I’d definitely recommend it to anyone looking for an easy way to keep their bin fresh.

PruteanuAnna • 21 days ago

I’ve would recommend it definitely to my friends!

SuzieF • 21 days ago

Received the febreze bin freshener kit - I am really delighted with this product, It's so easy to attach to the bin. I received the cotton fresh scent which isn't too strong, but it still fills the kitchen with a pleasant smell which lasts such a long time. 👍What a great product, better than the smell of stale food waste. I intend to try the other scents too, especially the lemon one as I use lemon cleaners on the kitchen floors and units. 🍋I will definitely be recommending this product to my friends. 😊

theparkrunner • 21 days ago

Every time I open my bin comment it smells lovely and fresh 🌼

Roxy74 • 21 days ago

I have been using this all week and I’m genuinely impressed with how well it works. The moment I opened my bin, I'm greeted with a fresh, zesty burst of lemon and lime that completely masks any unpleasant odours. It’s incredibly easy to use—just peel, stick, and forget about it. The scent is uplifting without being overpowering, and it keeps my kitchen smelling clean and bright. Honestly, it’s such a simple solution, but it makes a huge difference in keeping my bin fresh every single day.

Trewsers • 21 days ago

Thanks for picking me for this project. I am sure my bin (and the rest of our household including my pets!) will thank me for trying this product.

Venelina • 21 days ago

How cool is that product, absolutely transformed my kitchen

Gavlar • 21 days ago

Wow these really make a difference 😍

Adventuresatno77 • 21 days ago

Wow! This product has not disappointed and I need more immediately!

Ludkruger • 21 days ago

It is a game changer!!!

Mathersgl • 21 days ago

I am not going to be able to live without a refill for my bin it's game changer for me and my family! Cannot wait for them to hit the shelves to buy.

hazel2512 • 21 days ago

Wooo recieved mine today!! Can’t wait to try it out x

Nikkilc12 • 21 days ago

Blown away by this product it really does fight the strongest smells , amazing scent will be purchasing when available

Luucii • 21 days ago

Absolutely LOVE this. I will be making it a regular purchase for sure. It makes such a difference! Hope you lovely lot are enjoying your testing experience too!

LizzyBeth • 21 days ago

In love with this new product! It truly is a game changer. I'm so surprised by how effective it is. Can't wait to purchase!

drmqn442 • 21 days ago

Just have to say again this bin Freshener is the best ever. Could not have arrived at a better time either this hot weather the smells from my bin what smells I say have just a beautiful scent every time I open it at even after the bin lid is closed I can still get a lovely sent all round the kitchen it really is a game changer. I have used others like this but it never lasts or have such a fresh smell. I had a few friends round and they have made a few comments on the scent in the kitchen and how nice it is and what is it. Because we have to keep it under wrap for a bit longer I have not said what it is just yet cannot wait to start letting other know because I know my friends and family are going to just love it like myself. So I cannot wait to get going on this project.

Lydiawills31 • 21 days ago

This bin freshener smell my bin and kitchen it’s amazing I can’t wait to be able to buy it

DarlinOne • 20 days ago

I’ve been using this all week, and I’m genuinely impressed with how effective it is. Every time I open my bin, I’m welcomed by a fresh lemon and lime scent that completely covers any unpleasant smells. It’s so simple to use—just peel, stick, and you’re done. The fragrance is fresh and refreshing without being too strong, and it helps keep my kitchen smelling clean all day. It’s such a small addition, but it really does make a noticeable difference in keeping my bin fresh every day.

Nik1972 • 20 days ago

I wasn’t expecting a huge difference, but this bin freshener has genuinely impressed me. It was quick and easy to fit inside the lid of my kitchen bin and I’ve noticed a big reduction in unpleasant smells, even when there’s food waste sitting in the bin. The fresh scent lasts well and makes the kitchen feel much more pleasant. Such a simple idea, but it works really well. I’d definitely buy it again.

Natatatlie • 20 days ago

Really liking the scent on this, I hope there’s a variety of scents when it officially comes out!

Bex1306 • 20 days ago

Received my starter kit, so easy to install and have noticed the difference in my bin already. Can’t wait to purchase more for the other bins in my house.

Stella2911 • 20 days ago

I love this bin freshener. It smells so fresh 💚

Kadieliz • 20 days ago

I've been using this since I received it and my bin smells lovely , it's strong and carries around the room every time you open the bin . I'm so glad I got chosen to trail it out .

pandasand • 20 days ago

Looking at the comments, I am in the minority here. I got the cotton fresh starter kit. I found the fragrance pleasant at first and there was a nice smell in my kitchen when I opened the bin, however now I've had it for a while, I find the scent overpowering and quite unpleasant in the bin. I don't know if it's this particular scent, which isn't one I'd usually choose, or if it's that the scent builds up in the bin when its closed but it's not very nice. I think its a great idea. It stays on the bin lid very well and I would definitely like to try a different scent, just in case it is this particular scent that I'm not liking.

Kevster37 • 20 days ago

Loving it so far 1 week in and still smelling fresh

Kat55452008 • 20 days ago

Got it🤩 can’t wait to try 💕

NIKKIKENNEDY • 20 days ago

Just love my new bin fresher plus it kills germs so a bonus my kitchen smells beautiful as everytime I open the bin the beautiful fragrance glows around my kitchen and beyond its a great fresher plus there's no batteries so a plus again it's 5 stars from me love it 😋

Dendilinqa • 19 days ago

Lovely smell 😍

Lincolnlondon • 19 days ago

Loving my bin area now smells great

Wildelle93 • 19 days ago

Smells great,no more horrid smells

Jessicamo2013 • 19 days ago

Received my product last week and can’t wait to use it. Looking forward to having a nice smelling bin for once

Rosy1 • 19 days ago

Loving my new bin freshener, especially in this hot weather. Loving the scent. Thinking about putting one on my food waste caddy bin. Its a bin and its in the kitchen so why not.

Mazda55 • 19 days ago

I absolutely loving the new bin freshener. My bin smells wonderful now. Soon has you open the bin you can smell it. You can even smell the lemon when you walk into the room. Definitely be getting more of these, and I can't wait to share this with the family when I'm allowed too.

rudiroo • 19 days ago

easy to apply and nice scent , not overpowering , will be buying more

Wonderland89 • 19 days ago

Smells absolutely amazing, perfect to keep the smell under controll during the summer weather 🍋 🍋 🍋 🍋

luanda • 19 days ago

Yay! The Febreze Bin Freshener is way better than I expected. Every bin definitely deserves one!

Margaret12 • 19 days ago

Just tried the Febreze Bin Freshener it's a game changer so lovely not opening the bin to horrible smells the fragrance is truly amazing one which will be added to my shopping list

gayatri • 19 days ago

I’m actually obsessed with this bin freshener already! I need these for all my bins now. Such a little thing but it makes such a big difference — definitely loving it so far!

karolina66 • 19 days ago

Wow! I keep opening my bin just for the nice and fresh smell that comes out of it! Absolute game-changer in the kitchen and I can’t wait to see them in the shops and the fact that other will be able to use it too!

Wootty1965 • 19 days ago

Day 10 and the Fabreze bin freshener is still working with a lovely lemon fragrance rather than a wiffy one lol. So 35 days left before a refill is required allegedly 🤞🙂

Madmax • 19 days ago

Love it 🤩 no more nasty bin smells when you open lid

Karla8195 • 19 days ago

Loving my bin freshener evertime you open the bin the kitchen fills with the scent which smells lovely game changer!

Sophie3108 • 19 days ago

I cannot WAIT for these to hit the shops! I’ve always had a bin freshener in the bin, but after a while you stop smelling it. I can honestly say this Febreeze bin freshener is Honeslty the best one I’ve ever used! The smell keeps the bin smelling so fresh EVERY single time you open the bin! 😍

aannuullkkaa • 19 days ago

I never received the email that I was selected but I already have the product so happy testing everyone

Ambersarah13 • 19 days ago

Made the bin smell fresh all day. Ideal for those who forget to change the bin daily like me!!! The hot weather normally makes my bin smell worse but this is living up to what it states.. would highly recommend it and will keep buying them.

Zoe789 • 18 days ago

Really liking the bin air-freshener! What a great idea! With the heat at the moment, it’s such an improvement!

Nukashu • 18 days ago

What a brilliant idea for sustained fragrance from our bins!
No more double lining or air freshener sprays, the bin freshener takes care of maladours and feels pleasant to have it in the kitchen. The scent is long lasting and sustained.
Very well designed too, as it stays put on the lid and delivers fragrance, 2 weeks in.

Kmh1894 • 18 days ago

I am loving this product, particularly in this hot weather. I don’t change the bin bag as often because it smells lovely. In fact the smell freshens the whole kitchen. I will definitely be buying these when they are launched.

Winter2021 • 18 days ago

A really good product, i have a lovely smelling bin and utility room.

hux24 • 18 days ago

This bin freshener is great. Makes my bin smell lovely!

annipoos • 18 days ago

I am really impressed with my bin freshener. I have been putting testing waste into the bin including chopped onions and there is absolutely no onion odour in my bin or kitchen. Whenever I walk into my kitchen I am met with a wonderful aroma.

Bexkindle72 • 18 days ago

Was worried it would fall off lid and into rubbish. But 1 week later, it's still clinging on, doing it's thing!

shumaila • 18 days ago

I've been using the Febreze Bin Freshener for a few days now, and so far, so good. My bin doesn't stink anymore, and instead it has a fresh lemony scent. With the hot weather, it's made a huge difference and has really helped keep unpleasant bin odours away. The kitchen smells much fresher now, which is a big bonus. I'm really pleased with it so far and would definitely buy it again.

NL27 • 18 days ago

I’ve been using the Febreze Bin Freshener for around a week now. It’s quick and easy to use and smells so fresh, it really does eliminate your bin odours! So far so good and I really do hope it lasts 45 days as stated. I would definitely buy this once it comes out in the supermarkets.

Fionahome • 18 days ago

I’m not impressed! Did I do something wrong?

It’s not something I’d order again :) I think it’s good to be honest! Even if it’s free :)

Sammy-Louize • 18 days ago

I love it!!! Everytime i open my bin i get a waft of a lovely, lemony citrus scent (instead of nasty bin smells) A great idea and i'd definitely buy this.

Jenny48 • 18 days ago

Omg this is amazing my bin has never smelled so nice when they become ready to buy in the shops i will be buying them thanks so much for letting me us test them

Janey83 • 17 days ago

Unfortunately I hate lemon but iv used it in my bin and it really does stop smell quite well am going to go on line and see if they have other smells and order some more as it really did work I was very pleased with it

Capdan • 17 days ago

This is just what my kitchen has been missing. Desperately needed in the hot weather, smelly bins are a thing of the past!

Foxsay • 17 days ago

Absolutely love this product, was so easy to apply to the bin and leaves the bin smelling with a lovely citrusy scent that as lasted to ages. I will be buying this product for sure.

Bari • 17 days ago

Absolutely love this 😍

siobhanny • 17 days ago

So impressed with this bin freshener. Everytime I open the bin it’s the nicest scent and I never thought I would say that 😂
Would definitely buy these in store

Necko08 • 17 days ago

Received mine and just opened it. It’s smells so strong it will be perfect for the bin!

SuzieF • 17 days ago

It's been a few days now since I put the bin freshener on and it is still smelling great, even with food waste now in the bin. This is such a great product.

lislsuzan • 17 days ago

Honestly the smell from my bin is so satisfying, this air freshener takes it to another level. Love love love it !

Tina.k • 17 days ago

Great scent! Makes all the difference

Mandy2 • 17 days ago

I have needed something like this for a long time. It has a lovely smell and can smell it each time we use the bin instead of nasty odours.

Silversawdust • 17 days ago

Azmazing I love the lemony fragrance. I'm like a kid with a new toy I keep opening the food bin just to smell it lol. The no smell of rotting food what so ever. This is a big winner for me

Dunny81 • 17 days ago

Lovely smelling air freshener! It’s a joy opening the bin lid.

Samsavvy • 16 days ago

Wow the smell is so strong very good my kitchen smell lovely

Devinpanchal • 16 days ago

Good idea on the bin freshener.... A little big but gets the job done... :)

wiccashell • 16 days ago

This is just fabulous! As soon as I fixed the freshener to my bin lid I could smell the difference. A few days on and every time I lift my bin lid the smell hits me of Febreeze. Just brilliant. Even when I take my bag of rubbish out to put it in the outside bin the smell on the bin bag of rubbish is , weirdly, lovely! 😻 definitely buying these when available. X

xxnimmyxx • 16 days ago

This is great especially in the heat. My bin doesn’t smell as bad thanks to this freshener

drmqn442 • 16 days ago

Well I had mine in my bin for a week now and it’s still going strong. I love it so much cannot wait to get more for my bathroom bin the smell is just fresh and leave a beautiful scent every time I use my bin my whole kitchen smell beautiful and no more smelly bin smells . This is one item I will be putting in my shopping list never want to be without one. Think I will be using them in my bathroom bin not just the kitchen my laundry room as well it’s just fresh makes everything better. I recommend this to everyone to get one they will not be disappointed they will love it like I do. So easy to use as well love it all.

Katie904 • 16 days ago

Eagerly awaiting the review survey. I hope the refills are a good price as I’ve been loving the product more than I thought!!

ROBLEXROSIE • 16 days ago

Loving this product, for something so small and easy it makes a difference

Silverlady260764 • 16 days ago

Absolutely loving this bin freshener. With all this hot weather, I was having to take rubbish in the outside bin, such a chore 2 or 3 times a day.
Now, I can honestly say I can leave my bag in my kitchen bin until it's full, with a lovely fresh lemon scent around the bin and on opening the lid, oh my god, so, so fresh, big win for me

Angiegoo • 16 days ago

So pleased to have this in this hot weather !😄

abb1 • 16 days ago

Not only my bin smells clean and fresh, even the kitchen too.

Abbie321 • 16 days ago

It smells really good and is so easy to put on my bin

Leannedora17 • 16 days ago

Wasn’t sure if this would be very effective but it definitely makes a difference I’m really impressed

Funky • 16 days ago

Loving the smell. No more odour smelly bin

Elyjdavies • 16 days ago

Well this is fantastic definitely deals with the nappy smell that used to seep from the bin!!! Cant wait to be able to but them!!

Dik • 16 days ago

It’s so good to open the bin to be met with an amazing fragrance - it even managed to mask the smell of white spirit from cleaning a paint brush.

Xeniamdb • 16 days ago

Such a game changer, love it!

Shi • 16 days ago

A lovely addition to my home specially in this heat. My kitchen would start to stink by the end of the day due to the kitchen caddy. N since I have put this deodoriser, te kitchen smells floral. Love it

Elvis • 15 days ago

This new febreze bin freshner is great. Lovely smell and my bin and kitchen smells so fresh. Great new product especially in the warmer temperatures.

Saurabhh • 15 days ago

Excited to be a party of the team

Saurabhh • 15 days ago

This bin fresher is great

Abcos93 • 15 days ago

Absolutely love this product! Will be purchasing when they come out in the shops.

My kitchen is only small so when I use my bin my whole kitchen smells glorious!! ❤️❤️

saza123 • 15 days ago

This is amazing, Especially in the hot weather with Smelly Bin Odours , Fantastic 😍

Madmax • 15 days ago

Wow even in this hot weather I've no horrible bin smells. Each time I use bin the kitchen has a lemony smell. What a game changer. How has I lived down long without this👍🤩

Fionarus • 15 days ago

I put mine in on the 29th June and the scents really faint now 😒🥹
It smelt gorgeous at first amd strong

Kazziejax • 15 days ago

I love this, with living in a flat and with the heat the bin did seem to smell awful but now with using this, it has really helped, the scent smells beautiful

Neilp • 15 days ago

Arrived and smells great, bit on the bulky side

Back to top

Add your comment

Cookie Consent