Your Content guidelines

We’ve included all the details you need to know in your project handbook and after reading them we’re sure you’ll be ready to film your own video.

We’ve compiled a list of Dos and Don'ts that are sure to come in handy when you’re ready to start filming. They will also help you capture the right message to guide those in need.

DO:

✔ Read the instructions on the pack and in the leaflet carefully before use.

✔ Record your video in portrait mode.

✔ Make sure your video is 20-30 seconds long.

✔ Position your camera on a tripod or against a stable surface to ensure, both you and the test are always completely visible.

✔ Share the raw video files with us using the QR code link.

✔ When conducting the test, please ensure the test is laid on a flat surface.

✔ Showcase the product in suitable settings, like your bedroom, bathroom, or a private space.

✔ We would love for you to wear blue and/or white outfits while recording your video.

✔ Feel free to talk about your #TryingToConceive journey and experiences with a rainbow baby if you feel comfortable sharing it.

✔ If you post to socials, use the hashtags #ad, #ClearbluePartner, #TryingToConceive, #savvycircle, @supersavvymeofficial in the caption.

✔ Highlight the product's ease of use and its role in identifying your most fertile days, but avoid promising it as a product to help ʻeasily get pregnant.ʼ

✔ Reach out to us if your friends enquire about specific product information before responding.

✔ Ensure that your partner or any individual(s) featured in the video have given their permission for the video to be used.

DON’T:

× Use apps that add a watermark to record your video.

× Show any images/logos or mention other (non-Clearblue) brands in your content.

× Comment on or discuss any competitor including pregnancy tests, fertility monitors, ovulation tests, or mobile applications related to pregnancy, ovulation, fertility, period tracking, menstrual cycle tracking, or contraception.

× Refer to using the Clearblue Advanced Digital Ovulation Test as a form of contraception/birth control.

× Respond to comments or requests regarding the tablet found inside Clearblue pregnancy tests (Clearblue pregnancy tests do NOT contain Plan B).

× Give health advice to others or in the video.