Judging by what we’ve seen so far, this team has what it takes to send Pantene Defined Curls collection viral. We want to see scroll-stopping, share-worthy moments that put your curls centre stage. And if showing off your gorgeous curls isn’t enough, here’s a little extra incentive: the top 10 social sharers will each win a £50 Amazon gift card🎟️.

Want your content to stand out?

The perfect way to prep 📋

These things are probably obvious, but double check you’ve done your prep before you start shooting to put yourself in a fab position to win.

• Clean your camera lens and ensure your curls are in focus (it makes a difference and it’s easy to forget!) 📸
• Tidy up your background and ensure it’s clutter free with no competitor brands in shot 🧹
• Find good natural light and make sure the light source is behind the camera and in front of you ☀️
• Film in vertical format (1080x1920) and use inverted mode for selfies to avoid mirror text 🤳

The essentials ✨

Things to do:

1. Keep your video between 15–30 seconds ⏱️

2. Show the Pantene Defined Curls collection in the first 3 seconds 🧴

3. Keep the product visible throughout 👀

4. Start with an intriguing question to hook viewers 🎯

5. Add a voiceover or text overlay explaining the benefits 💬

6. Use royalty-free music 💿

7. Save one version with text and one without in case your content is selected for Pantene’s channels 📥

Social shares that get people talking 📸

Okay, you’ve carried out the basics. Now, it’s time to get creative. You may already have some fab ideas of your own (in which case, crack on!), but we’ve put together a few ideas for fun things you could do to share the curly goodness.

• The before and after transformation 🔄
  Show your curls pre and then post Pantene Defined Curls. Gorgeous!

• The three-day diary 📓
  Let your audience know about your new routine with Pantene Curls. Show your followers your soft, shiny and defined curls on day one, two and three ✨

• GRWM – the curl edit 🫧
  Walk your audience through your new routine. Show off all the products in your starter kit and show how you apply them and how you style your hair before going out. We love to see it.

• Your personal curl hacks 💡
  Have you worked out a tried-and-tested way to get your curls looking fab every day? Share your hacks including the new Pantene Defined Curl range. Your curly followers will be hanging on your every word!

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Competition reminder 🚀

Post your content, upload it to your dashboard, and you could win one of 10 x £50 Amazon vouchers🎟️ plus the chance to be featured on Pantene’s official channels.
Full terms and conditions can be found here.

@all: How are you spreading the word about the Pantene Defined Curls range?