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Shine brighter with Oral-B

16/03/2026 - 13:00

Once you’ve put your Oral-B Enamel Strength & Whitening toothpaste to the test, it’s time to share your experience and help fellow sensitivity sufferers discover a gentler, more advanced way to whiten.

Whether your teeth are sensitive or you simply prefer a more comfortable brushing experience, this project is about demonstrating how Oral-B combines gentle whitening with enamel care. 🤍

Content ideas to inspire your videos

@n1c0l3w33d

@n1c0l3w33d

@subtle.vanity

@subtle.vanity

@emilyyy2022

@emilyyy2022

We’d love to see creative and attention grabbing videos on Instagram and TikTok. Keep your storytelling natural, informative, and share in the style you usually would.

  1. GRWM – the morning upgrade

    We’d love to see your normal morning routine (half awake, messy hair, PJs on). Reach for Oral-B Enamel Strength & Whitening and film the first few flinch-free seconds while you brush. In your caption or to camera, share why you thought whitening wasn’t for you and why you’re giving it another go.

  2. Talk to camera – sensitive teeth confessional

    Tell us about your struggles with sensitive teeth and whitening, selfie style. Let your followers know why you avoided whitening toothpaste before and what convinced you to try the Oral-B Enamel Strength & Whitening? Finish with your first impressions after using it.

  3. Before & after – one-day difference

    Sick of teeth not looking as white as they should? Maybe sensitivity is the bane of your life. Start with the problem and then share again after 24 hours of brushing with Oral-B Enamel Strength & Whitening.

Mention the offer available at Boots right now

Oral-B Enamel Strength & Whitening is available at Boots with 50% off the regular RRP*. When you share your Oral-B content, be sure to let your followers know that they can get a discount if they shop at Boots.

Don't forget

Start your caption with "AD" and use #OralB #OralBEnamelStrengthWhitening #WhiterStrongerOralB and tag @oralb_uk, @supersavvymeofficial and @bootsuk

Remember to:

  • Record in vertical format for Instagram Reels and TikTok and keep videos under 30 seconds.
  • Edit your video to remove unnecessary movement or pauses.
  • Do not use filters, natural, authentic footage works best.
  • Avoid unboxing content or showing shipping or cardboard packaging.
  • For best results, use Oral-B Enamel Strength & Whitening with an electric toothbrush. If you are using a non-Oral-B electric toothbrush, please don’t show the brand.

Reporting back could win you £50*

Remember, every time you upload a video to Instagram or TikTok, share your content with us via your members’ area for the chance to win a £50 Amazon voucher when the project draws to a close.

But you have to be in, to win it!

I’ll share my URLs I'll share my photos

@all: Which post will you share first?

*Offer ends 28/04/26. Available at selected Boots stores, online and app.
**Full terms and conditions can be found here.

2 Comments

Glenroy24 • 56 minutes ago

Can't wait to share video reviewing # Oral B Strength & Whitening # at it's best. Just got to work out best way to do it. Hopefully it be that good £50 Amazon voucher is as good as mine. Lol 😆 👍

Yanny • 34 minutes ago

Great toothpaste! Thank you

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