Oral-B Sensitivity & Gum Calm

Immediate relief from the pain of sensitive teeth

Not a Savvy Circle member yet? Register here so you can apply for the project.

Strong teeth are built on healthy gums. A massive 60% of people suffer from gum problems and tooth sensitivity and yet only 5% of them are using the right toothpaste for their needs. Does this sound familiar? Then we have great news because something as simple as changing your toothpaste could make a huge difference.

Oral-B Sensitivity & Gum Calm

Be the first to try the new Oral-B Sensitivity & Gum Calm

After six years of dedicated research, the experts at Oral-B have created a toothpaste that instantly calms sensitivity and soothes gums. The powerful Oral-B Sensitivity & Gum Calm formula blocks dentine tubes that can expose the nerves to heat, cold, acidity and stickiness. It’s clinically proven to provide a barrier to help protect against sensitivity and erosion now, while also fighting bacteria and plaque to strengthen and calm gums in the future. And what’s more, it tastes and feels great, giving you a superior in-mouth brushing experience for that WOW factor!

Your starter kit

A lucky team of 10,000 savvy circlers will be selected to join us and will receive the following project kit:

  • 1 x full-size pack of Oral-B Sensitivity & Gum Calm Toothpaste
  • A savvy circle insider’s guide full of VIP information and handy tips
  • Calm Cards to share your experiences online
  • Sample-size tubes of Oral-B Sensitivity & Gum Calm Toothpaste to share with friends who also suffer from sensitive teeth
  • 50% off discount code for Oral-B Sensitivity & Gum Calm for use at Boots.com
  • Educational leaflets

In this savvy circle project we will:

  • Test the new Oral-B Sensitivity & Gum Calm Toothpaste and experience instant relief from sensitive teeth
  • Post our experiences on social media via selfies, snaps and videos with #OralBCalm, #InstantRelief, #savvycircle and @oralb_uk
  • Share our samples, leaflets and coupons with friends and family who also suffer from sensitivity
  • Feed our opinions back to the Oral-B team via one online survey
  • Review the toothpaste on Boots

Interested? Then apply now!

You must be a member of both supersavvyme and the savvy circle to apply for our projects.

  1. I’m not yet registered with supersavvyme: Click here to register.
  2. I'm a member of supersavvyme but not of the savvy circle: Click here to upgrade your account.
  3. I'm a member of both and would love to apply for this project:


The application form is now closed.
Keep an eye on your inbox, all applicants will be informed via email on 11th August.


lorka • 3 years ago

Hoping we get to try this out on our sensitive teeth!

dirtydancing • 3 years ago

not heard anything yet still waiting fingers crossed

Cindydolly • 3 years ago

Really hoping I make the team to try this, had so many sensitive teeth and gum issues and I really want to give this a try.

MEva33 • 3 years ago

Suffering with sensitive teeth myself at the mo. Hopefully I'll get selected and see if Oral-B will help. Fingers crossed!

Projectmagnet • 3 years ago

Fingers crossed ! Not long to find out !

SavageCabbage • 3 years ago

Looking forward to hopefully getting started on this campaign! My Vintage housewife group on Facebook, will love hearing about it ❤️

MrsStokes • 3 years ago

Hope I make the list, would be so exciting

Mac.Blank • 3 years ago

I have no teeth, well apart from the ones in the glass! So I really need good gums, cos if I have good gums, my dentures will sit well. Good gums means I don't get pains from eating. This would be soo good to try.

Kirsty15032 • 3 years ago

Hoping to get picked for this one 😊

Kazenc • 3 years ago

I’m a little ocd with my teeth, and the dentist always has good things to say. My teeth are one of my main priorities in my daily routine and I get lots of complements on my smile. After a fall last year which resulted in sensitivity in my teeth and gums I have been even more attentive with my gym and tooth hygiene, whilst trying to find the perfect products to help. Hopefully I’ll get picked to trial the oral b calm range :)

Soma • 3 years ago

Waiting patiently 🤓

Weezes • 3 years ago

Why is it after a treatment at the dentist your teeth become more sensitive ? I could do with trying this to see if it helps solve a problem with a tooth that has ‘no issue’

RutaCh2014 • 3 years ago

Hope so will be selected for this company 😍

Sneezylal • 3 years ago

We all suffer with sensitive teeth in our household - would love the opportunity to test this product

NIKKIKENNEDY • 3 years ago

Fingers crossed 🙏 would love to be part of the team 😊

pogle • 3 years ago

Suffered with sensitive teeth for many years, love to try this to see if it helps

Becig • 3 years ago

I would love to see if this helps with my teeth and gums, tooth sensitivity can get me down sometimes, hopefully this will be a game changer!

Bambi3 • 3 years ago

Very interested in this project as teeth sensitivity is horrible! Would love to get picked 🤞🏻

Vic76 • 3 years ago

Really hoping I'm picked for this, my gums and teeth need it!

Helsbels38 • 3 years ago

Really hoping to be lucky enough to get chosen to test this. Fingers crossed. Good luck everyone

vix217 • 3 years ago

I would love to take part in this project and discover a new toothpaste for my sensitive teeth.

k1k1chick • 3 years ago

Hoping that I am on the team for this one. Fingers crossed as emails are due on Monday. I'll be checking my inbox!

maycakes • 3 years ago

Hoping that I will get chosen to try this new toothpaste.

Dreamer261011 • 3 years ago

Really hope I am chosen to try this out and see if it makes a difference as nothing else works for me .

louiset849 • 3 years ago

Sooo excited for this opportunity hope im chosen 😘 xx

tommie456 • 3 years ago

Ooh fingers crossed were picked- I'm looking forward to seeing the results!

shellyb78 • 3 years ago

Really can’t wait to see if have been chosen

Abii1992 • 3 years ago


dirtydancing • 3 years ago

anyone heard anything yet

louiset849 • 3 years ago


MrsStokes • 3 years ago

Hoping I get picked for this projects 🤞🤞

Jessicaeve94 • 3 years ago

I was selected :) Well done to everyone else who was too! Check your emails now :) xx

Bev59 • 3 years ago

Just got an email. Can't wait to try this 😊

Mrs46 • 3 years ago

Ooh thank you for giving me the opportunity to try this out. Thanks from me, my teeth and my gums.

donnylass • 3 years ago

Yes, I’ve been selected. Looking forward on trying this new product.

Gemma20021 • 3 years ago

So happy I got picked my teeth and gums are always sore I hope this helps

GeorgiaLeigh97 • 3 years ago

Can’t wait to try this out!!

julie1075 • 3 years ago

Received my pack today, super excited 😆

Arrora63 • 3 years ago

Wow! My Oral-B Sensitivity & Gum Calm project box has just arrived. Can’t wait to try it out and start sharing with friends. So many goodies 😁
#InstantRelief, #OralBCalm, #savvycircle

mayr • 3 years ago

just received my pack. cant' wait to try it

georgiia • 3 years ago

Just received my pack!!!! Can’t wait to try the product and give samples to my friends and family that also have sensitive teeth and receive their response!

tootsie1 • 3 years ago

Just received my pack and couldn’t wait to try it. All good so far, let’s see how it works out with the sensitivity

Laurenteresanell • 3 years ago

Seems like everyone but me got chosen

Midnightwoman • 3 years ago

I have received a pack this morning but I didnt receive an email about it. Could someone please share the instructions in the email. Thanks

Ironmom • 3 years ago

Received a pack this morning but hadn’t received an email about it

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