Your new favourite power couple
19/05/2023 - 11:00
Hello and welcome, we’re absolutely delighted to have you here. Earlier today, we sent out 1,000 emails to savvy circlers whose applications we fell in love with and knew could benefit from receiving one of our Olay power couples. So, if you’ve received your email then we’re delighted to welcome you aboard the good ship Olay!
Which Olay power team are you in?
The 1,000 strong Olay team will be split into two project teams who were selected based on the answers they gave in relation to their skin needs.
The #OlayPowerCouple for bright, renewed skin 💛
Who will receive Olay Vitamin C + AHA24 Day Cream – a lightweight, citrus-scented face cream that boosts, brightens and renews skin.
The #OlayPowerCouple for younger looking skin 💖
Who will receive Olay Niacinamide + SPF30 Day Cream, the hard-working day cream that defies 10 signs of ageing for younger looking skin.
Both teams will also receive the replenishing Olay Retinol24 Night Cream 💜 to hydrate, smooth and brighten skin while you sleep. Dreamy.
Your project missions
We have four Olay missions that we’d love you take part in:
1️⃣ Become an Olay expert
Read the project handbook and learn more about your stunning day and night power couple. Then, try out your Olay creams for yourself.
2️⃣ Post to socials
We have loads more info coming up on how to create fabulous posts for Instagram and TikTok (and how you could win one of 20 x £30 Amazon vouchers)
3️⃣ Share with us
When you share online or with pals, report back to us using the Photo upload tool and Online Report Tool:
4️⃣ Fill in the final survey
A hugely important part of every project we do is the final survey. Be sure to have your say once the project is over.
Ready to join the #OlayPowerCouple revolution?
We’re hoping to flood social media with beautiful Olay pictures and videos and we need you! Whether you post to show your pals your likes and dislikes or you’re an influencer or content creator with a wide reach, our exclusive competition is for you!
Share your most stylish images and videos to TikTok or Instagram with #ad, #CanYourCreamDoThis, #OlayPowerCouple, #savvycircle, @supersavvymeofficial and @olayuk, and we’ll select the 20 most beautiful content to win a £30 Amazon voucher. We’re looking for stylish shots, not hundreds of likes so check the blog for more tips on creating stunning content.
Where’s my starter kit?
Your starter kits are currently being packaged up and shipped out and they should start arriving on doorsteps from Monday 23rd May onwards. Keep an eye on your email as we’ll be sharing tracking information soon.
We can’t WAIT to get started.
@all: What are you most looking forward to in this project?