United Kingdom
Republic of Ireland
Claudia Winkleman’s ASMR guide
Press play before you create. Notice the pacing. The silence. The close-up intimacy. Let the sound design shape your visuals.
Your mission
Share your scalpgasm ritual on Tiktok and Instagram.
Duet/stitch with Claudia’s ASMR guide or create your very own!
Let your visuals follow her voice and tempo:
- Slow, deliberate movements
- Close-up textures
- Gentle tapping, squeezing, massaging
- Lingering on the Mask & Massager moment
This isn’t fast content — it’s calm, indulgent, and sensorial.
How to add Claudia's ASMR audio to your video
On Instagram
- Open Instagram Reels
- Tap Add Audio
- Search for the Claudia Winkleman Derma X Pro ASMR audio
- Select it and film or upload your video clips
On TikTok
- Tap Create
- Select Add Sound
- Search for the Claudia Winkleman Derma X Pro audio
- Add the sound and build your video around it
More inspiration
Watch on TikTok.
Watch on Instagram.
Watch on TikTok.
Creative moodboard
Sensory cues
Tapping • Scratching • Slow circular massage • Product squeeze • Water rinse
Emotional feel
Calm • Luxurious • Intimate • Unhurried • Deeply satisfying
Visual world
Soft lighting • Neutral tones • Clean bathroom setting • Close-up scalp shots • Minimal distractions
When you share
- Start your caption with AD
- Hashtags: #scalpcare #ClaudiaASMR #DermaXProUKHair #MyScalpgasm #savvycircle
- Tag @headandshouldersuki on TikTok and @headandshoulderseu on Instagram
You could win a £50 Amazon voucher for your shares*
Post your scalpgasm rituals to your socials and share them with us and you’ll be entered into a draw to win one of 10 £50 Amazon vouchers when the project closes.
Share your URLs Upload your photos
Press play. Slow down. Recreate the ritual.
*Full terms and conditions can be found here.