United Kingdom
Republic of Ireland
Guidelines
Here's a special message from OLAY:
If you have any questions, please feel free to reach out via @olayuk_skinexpert or @olayuk.
Your mission
Join the Peptide Moment: 28 May 2026 - 31 May 2026
Create and share your Peptide morning routine on TikTok and Instagram using the two-step OLAY routine designed for firmer, hydrated, protected skin.
Focus on real, everyday mornings — effortless protection and lightweight layering powered by Peptides, shown in an authentic way.
Think: natural light, unfiltered moments, and skin that looks fresh, hydrated, and comfortable.
Look & feel
❤️ Close-up textures, glow, and skin details
❤️ Slow, satisfying application in natural morning light
❤️ Casual “getting ready” energy (mirror, bathroom, movement)
❤️ Seamless routine flow from skincare to daily life
The hero of the routine: Peptides
Both products are backed by OLAY’s 70+ years of skin science and 50+ years of peptide research. In 2002, OLAY became the first mass-market brand to bring peptides into skincare — a legacy that continues to shape its Regenerist range today.
Your step-by-step guide
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Step 1: Start with a hook
Start natural and conversational. Keep it simple.
Examples:
❤️ “No fuss skincare — just Peptides and SPF that work.”
❤️ “Back to basics: a routine that keeps my skin feeling good.”
❤️ “Good skin basics: hydration, Peptides, and daily SPF.” -
Step 2: Peptide serum moment
OLAY Regenerist Active Firming Serum: OLAY’s most potent serum yet, designed to visibly firm skin and support a healthy glow.
Show:
❤️ Close-up of dropper and texture
❤️ Smooth application across skin
❤️ Gentle pressing and smoothing into skin
❤️ Skin looking fresh, hydrated, naturally glowing -
Step 3: SPF protection layer
OLAY Regenerist Firm & Plum SPF50+ Fluid: Powered by OLAY peptide technology to help firm, hydrate, and protect against UV damage for up to 24 hours. Lightweight, non-pilling, and designed to sit seamlessly under makeup.
Show:
❤️ Twist-and-click lid
❤️ Lightweight fluid texture close-up
❤️ Smooth application over serum
❤️ Seamless blending with no pilling -
Step 4: Real-life finish
Bring the routine into everyday life:
❤️ Natural daylight / bathroom mirror shots
❤️ Movement: getting ready, walking away, daily routine moments
❤️ Skin looking firm, hydrated, and comfortable
❗No other brand logos, products, or names should be visible in-frame
The must-haves
- Mention OLAY Peptides in your captions, voiceovers, and comments
- Start your caption with AD.
- Include the tags & hashtags: @olayuk #MyOlayPeptides #Peptides #OnlyOlay #OnlyOlayUK #savvycircle