Firmer, Smoother, Radiant skin with OLAY Peptides

Firmer, Smoother, Radiant skin with OLAY Peptides

Guidelines

Here's a special message from OLAY:


If you have any questions, please feel free to reach out via @olayuk_skinexpert or @olayuk.

Your mission

Join the Peptide Moment: 3 June 2026 - 23 June 2026

Create and share your Peptide morning routine on TikTok and Instagram using the two-step OLAY routine designed for firmer, hydrated, protected skin.

Focus on real, everyday mornings — effortless protection and lightweight layering powered by Peptides, shown in an authentic way.

Think: natural light, unfiltered moments, and skin that looks fresh, hydrated, and comfortable.

Get inspired by your teammates

Save your teammates’ Instagram and TikTok content for later, engage with it, and share it with others. ✨

Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.


Look & feel

OLAY moodboard

❤️ Close-up textures, glow, and skin details
❤️ Slow, satisfying application in natural morning light
❤️ Casual “getting ready” energy (mirror, bathroom, movement)
❤️ Seamless routine flow from skincare to daily life

The hero of the routine: Peptides

Both products are backed by OLAY’s 70+ years of skin science and 50+ years of peptide research. In 2002, OLAY became the first mass-market brand to bring peptides into skincare — a legacy that continues to shape its Regenerist range today.

Your step-by-step guide

  1. Step 1: Start with a hook

    Start natural and conversational. Keep it simple.

    Examples:
    ❤️ “No fuss skincare — just Peptides and SPF that work.”
    ❤️ “Back to basics: a routine that keeps my skin feeling good.”
    ❤️ “Good skin basics: hydration, Peptides, and daily SPF.”

  2. Step 2: Peptide serum moment

    OLAY Regenerist Active Firming Serum: OLAY’s most potent serum yet, designed to visibly firm skin and support a healthy glow.

    Show:
    ❤️ Close-up of dropper and texture
    ❤️ Smooth application across skin
    ❤️ Gentle pressing and smoothing into skin
    ❤️ Skin looking fresh, hydrated, naturally glowing

  3. Step 3: SPF protection layer

    OLAY Regenerist Firm & Plum SPF50+ Fluid: Powered by OLAY peptide technology to help firm, hydrate, and protect against UV damage for up to 24 hours. Lightweight, non-pilling, and designed to sit seamlessly under makeup.

    Show:
    ❤️ Twist-and-click lid
    ❤️ Lightweight fluid texture close-up
    ❤️ Smooth application over serum
    ❤️ Seamless blending with no pilling

  4. Step 4: Real-life finish

    Bring the routine into everyday life:
    ❤️ Natural daylight / bathroom mirror shots
    ❤️ Movement: getting ready, walking away, daily routine moments
    ❤️ Skin looking firm, hydrated, and comfortable

❗No other brand logos, products, or names should be visible in-frame
❗Use royalty-free audio only
❗Please avoid creating unboxing-style content

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