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Welcome to the Fairy Outdoorable team 🍒

Hello and welcome to this soft and fragrant project with Fairy Outdoorable. Until now, we sensitive skin protectors have had to prioritise comfort over freshness, but with Fairy Outdoorable, we can finally have the best of both worlds. It’s freshness from the brand voted no. 1 for sensitive skin*. As part of this project, we’re going to put the new Fairy Outdoorable Cherry Blossom & Nordic Cotton Fabric Softener to the test and experience gentle freshness (no matter where we dry).

Fairy Outdoorable for gentle freshness

Meet New Fairy Outdoorable Cherry Blossom & Nordic Cotton Fabric Softener

We’ve fallen in love with this gentle, dreamy Fabric Softener, and we think you will too. 🤍 Here’s why: 👇🏼

  • A dreamy Nordic Cotton & Cherry Blossom scent
  • Unique SolarDry™ technology to give your laundry the freshness of drying outside wherever you dry 🌞
  • Dermatologically tested and hypoallergenic
  • Contains musty odour protection for lasting freshness
  • Fairy was voted No. 1 laundry brand for sensitive skin* and was awarded the Skin Health Alliance seal of approval

Starter kits will begin landing on doorsteps up and down the country from September 6th onwards. Please note: it could take up to a week from this date so don’t worry if it’s not there right away.

Your VIP missions 🚀

As part of this team of 2,000 savvy circlers, we’ll undertake the following word sharing missions:

  1. Try out the Fairy Outdoorable Cherry Blossom & Nordic Cotton Fabric Softener and experience the gentle freshness even when drying indoors 🧺

  2. Chat to friends and family about how to protect against musty odours and achieve line-dried freshness. Plus share your money-off coupons!📣

  3. Share fabulously fragrant content to your social channels📸

  4. Report posts and reviews back to the savvy circle team by uploading screenshots and URLs of all your social media posts (this part is super important!)📤

  5. Leave a review on SuperSavvyMe and tell fellow sensitive skin protector all about the newest way to dry inside.✍🏼

  6. Complete the final survey and share your thoughts directly with the Fairy team at the end of the project 📝

🎁Your Starter Kit

To help you carry out these VIP missions, you’ll receive Fairy Outdoorable for gentle freshness

  • 1x Fairy Outdoorable Cherry Blossom & Nordic Cotton Fabric Softener
  • 10 x £3.50 off coupons to share with friends so they can try Outdoorable for less
  • 1x project handbook with briefing



We’re so excited to get started. When you receive your kit, why not hit the ground running and share a post to your socials? We can’t wait to hear from you.🤍

I’m ready to upload my first photo I’m ready to upload my first URL

@all: What are you most looking forward to in this project?


* online panel of 7,413 adults in GB aged 16+ among which Fairy Non Bio fabric softener was voted most often as the #1 fabric softener for sensitive skin.

352 Comments

Fabcleanfibroandgleam • 1 year ago

Cherry Blossom and Nordic cotton are the best combination, my clothes smell so beautiful and feel so soft and fresh…..most definitely fairy dreamy fresh!

bargainbin • 1 year ago

Absolutely amazing scent that fills the whole house. My friend who visited on Tuesday asked as soon as she came in what the scent was. I told her and she almost snatched my hand off when I asked if she's like a voucher. I used the conditioner as soon as it arrived and because the day looked as if it might rain I put the large items outside and the small ones inside. Both sets of washing retained the scent for ages wow - this is a winner.

snoopy58 • 1 year ago

Cherry blossom and Nordic cotton is such a fabulous combination resulting in a mist beautiful fragrance. Looking forward to testing this product.

RebekahG96 • 1 year ago

Oh my! I’m day 2 of using Fairy Outdoorable! I am a convert!! In Scotland we have had some sunny weather so it’s been a treat to dry my washing outside for extra freshness!!

SaraT • 1 year ago

I’m in love with this smell it’s taken over my home everything I wanted and more

Phoebemae18 • 1 year ago

I am in LOVE with this product!! The smell is beautiful its long lasting and also makes the house smell amazing have recommend this product to so many people now

Valleydawn • 1 year ago

Lovely fragrance . Super soft towels I will certainly purchase again

anniebel • 1 year ago

Absolutely loving the scent of the Fairy Cherry Blossom & Nordic Cotton Fabric softener. My laundry smells gorgeous. I can't stop sniffing at my clothes. So clean and fresh

Misslauracoates • 1 year ago

This has to be one of the nicest smelling fabric softeners. It's absolutely gorgeous

NeetsK • 1 year ago

Smells amazing! Love Fairy for washing 😍

Ourhouseinthevillage • 1 year ago

Im just obsessed!! I love fairy anyway, but to have such a pretty subtle scent now too, love it!!

angelxx1590xx • 1 year ago

So happy to be a part of this. THANK YOU 😊

Kaylz0504 • 1 year ago

Love how fresh it smells as it’s drying. My whole room smells dreamy😍😍

Q-Tyrone • 1 year ago

Smells great when it’s drying. Handed out every single coupons to my workmates. They absolutely love it too!

pogle • 1 year ago

Just started using this. It smells lovely without being too overpowering. My laundry smells fresh even when dried indoors

Helendaz8 • 1 year ago

I was sceptical when I sniffed the bottle it didn't appear to be an overwhelming scent but I was wrong! Today's wash smells amazing, even my hands smell delightful from handling the washing as I put it on the line

Jayney8 • 1 year ago

Even my adult son loves the scent, I’ve just uploaded a photo on TikTok, but unable to load it here 😳

Orangechocolate • 1 year ago

Used this today on my 3 Washes. Thought it would be thicker. Loved the smell. The proof will be my washing when I get it in

Nitlily • 1 year ago

I am so happy to test this product, and curious how my sensitive skin will feel. Happy testing to all! :-)

kayleyb2210 • 1 year ago

i am obsessed with this scent by far the best yet

Magda93 • 1 year ago

It smells amazing! The laundry smells so good I can't stop smelling 😂.

Sly1 • 1 year ago

All my friends are raving about Fairy Outdoorable and its newest scent and I’m definitely loving it

mumonthecommon • 1 year ago

I have loved using this softener! My guests keep commenting on the beautiful scent that carries through the house which is an added bonus!

Johnshousehold • 1 year ago

I think it smells nice. If I’m brutally honest, I prefer the original fairy scent. My coupons have been handed out to family and work colleagues. Unfortunately after 6 shops (all different one) no one had either scent in yet. Not many days left to go searching :(

Nic1979 • 1 year ago

Loving this new scent and will continue to buy once I run out, as will family who I shared the vouchers with 😀

lotus108 • 1 year ago

This has been a great product to trial as I have sensitive skin. It's worked a treat and even made a difference with the other halves footy kit! Have handed out the coupons too. Thank you!

Dorsetplayboy • 1 year ago

When rain threatens and we have to dry clothes in our sun lounge the scent from Lenor washed clothes is really pleasant leaving the sun lounge and our clothes smelling good.

Savvysmarter • 1 year ago

Woweeee what a treat, who doesn’t love the smell of clean laundry!

pogle • 1 year ago

Love this product. It smells lovely without being overpowering and left my laundry soft and fresh. Really enjoyed testing this one and will be buying it soon

MelB91 • 1 year ago

Washed our holiday clothes in this when we got home, they smell fantastic! Love the scent already!

Miray • 1 year ago

It smells very lovely

Emz1411 • 1 year ago

My washing smells amazing! Having a baby I was missing my usual fabric softener scents but now fairy have brought this out…. I get the beat of both worlds!!! Xx

Halojones33 • 1 year ago

I have been using this for 2 weeks now and it is lovely. The clothes are fresh and soft.

It is very gentle on my skin and the fragrance is fresh and not overpowering.

Lovely!

Ella05 • 1 year ago

Laundry smells fresh and clean. I always love to snuggle up with fresh smelling sheets. Love the Fairy Outdoorable. I recommended it to family and friends. The smell is sweet which I love the most.

chickenbugs • 1 year ago

Absolutely adorable ! Lovely long lasting scent that makes it a beautiful pleasure to open the wardrobe to a bouquet of floral outside laundered clothes

Omalika77 • 1 year ago

My washing smell incredible. The clothes are fresh and clean and the lovely smell coming from the wardrobe every time when I open it.

dtie • 1 year ago

Washing smells so fresh and clean completed four loads today. And the laundry room is so fragrant every one is popping in there to see whss as t all the fuss is about. My little one is asking where the flowers are as she thinks I have been given a bunch of my hubby, had to laugh when I gave her the bottle to smell

Freebiee • 1 year ago

I love the new smell and all the benefits of Fairy Outdoorable Fabric Softener, thank you so much for having me xx

Eddie.Tyrell • 1 year ago

Love this product, washing smells so fresh as does the whole house. Will be buying this in the future especially as we head into the winter months

Soniaxoxo84 • 1 year ago

Really made the clothes so soft and clean and smelling great for long, I'm definitely hooked especially on my wee ones clothes it's perfect the scent is absolutely incredible thank u supersavvyme xx

Alexandra832 • 1 year ago

So glad to be part of the team!

Kirsty35 • 1 year ago

Over the moon to have been picked to test this product 😁 Happy testing everyone

Mitamoha • 1 year ago

I absolutely love love love this product. My clothes smell heavenly and am so happy to use it. Honestly the freshness it leaves, you don't need any perfume or deo! I am in LOVE with this. I have distributed the coupons to my family, friends, neighbours and colleagues. Thank you Fairy for creating this wonderful product :)

Seakay • 1 year ago

I keep getting messages encouraging me to post pictures, reviews etc, but I haven't yet received the parcel!
Which courier service is used? Is there any way of checking if they are claiming it was delivered?
We have been having a lot of trouble with some delivery drivers around here (a previous parcel from someone else was supposedly left in my greenhouse - I live in a first floor flat with access to a small yard! On that occasion a neighbour found it in the middle of the pavement streets away from me and posted on the local Facebook page, but I've seen nothing about this)

Wootty1965 • 1 year ago

Have used this fabric softener several times over the past few weeks. The Outdoorable scent is amazing whether dryed indoors or outdoors. Love it, will be buying more and so will my family and friends. 5 stars to Fairy Outdoorable fabric softener.

Linneylaura • 1 year ago

Absolutely loving using this softener, smells amazing!!

Niia7 • 1 year ago

Love this!!
The smell in my house is so pleasant and I’m so happy and glad to be able to try this new Fairy♥️

Purplefig0 • 1 year ago

Thanks, loving the gorgeous scent in my laundry

Seakay • 1 year ago

I never received my kit, so haven't been able to participate. I have left a couple of messages on here, and replied to emails with the same information, but have heard nothing back.
I hope that I won't be penalised for non participation because I was really looking forward to this

Kez1 • 1 year ago

Absolutely love the fairy outdoors scent 🩷 it has a lively pleasant smell that last for ages

Megzi • 1 year ago

I'm so glad I got to test this product. I have sensitive skin so this was perfect for me. Clothes smell so nice, clean & fresh.
Also feels so soft against your skin. X

xxnimmyxx • 1 year ago

So happy to a part of the team!

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