United Kingdom
Republic of Ireland
Welcome to the Back-to-School Crew
11/08/2025 - 14:00
Hi there back to school-ers and welcome to this exciting new project with Ariel, Lenor and George. If you received a welcome email from us earlier today then you’re part of our back-to-school crew and we’re delighted to have you here. Over the next three weeks, we’re going to put Ariel The Big One PODS® and Lenor to the test with our children’s school uniforms and send them back to school looking and feeling fresh, smart and confident.
Your starter kit is on the way
Your starter kit is being packed up and shipped out as we speak. The first kits will begin to land from Wednesday 13th August onwards (but may take up to a week) so keep an eye out for the postie. You can track your parcel here.
Let’s get back-to-school ready
As a parent or child carer, you likely have a million things to think of right now so let Ariel the Big One PODS®, Lenor and George carry some of the load and take care of keeping uniforms looking newer for longer. Here’s why you’re in safe hands…
- Ariel the Big One PODS® help keep school uniforms bright for longer*, no more greying or fading after a few washes
- Lenor Outdoorable gives your children the fresh scent of home to take with them, while Lenor Unstoppables adds lasting freshness that stays all day**
- And with our special George x Ariel promotion at ASDA, you can save £3 on new school uniforms† when you stock up on Ariel the Big One PODS®. That’s a win for your laundry routine and your bank balance
It’s time for your project missions
Can’t wait to get started? Check out your project missions now and learn how to get involved.
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Mission 1: Spread the word about Ariel and Lenor
Spread the word about how with Ariel the Big One PODS®, Lenor Outdoorable and Lenor Unstoppables, we can keep our children’s uniforms looking like new, wash after wash*.
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Mission 2: Talk about the offer
Spread the word about the George at ASDA offer. Tell our pals that they can save £3 on selected George school uniforms† when they purchase Ariel The Big One Original PODS® (29 wash pack) in ASDA.
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Mission 3: Share online
Share to socials and let fellow parents and carers of children know there’s a way to ensure uniforms smell fresh and keep looking like new, wash after wash*.
Whenever you post, don’t forget to use #ad #ArielxGeorge #BacktoSchoolwithArielandGeorge #savvycircle, and tag @supersavvymeofficial.
IMPORTANT: Please do not include your children or pets in your social media posts. -
Mission 4: Complete the final survey
When the project draws to a close, give your feedback directly to the teams at Ariel and Lenor to let them know what you think.
We can’t wait to get started!
@all: Ready to keep uniforms looking like new, long after the first day of school?
*up to 20 washes
**up to 8 hours in-wear
†Limited to Ariel The Big One Original 29 wash pack. Purchase Ariel The Big One Original 29 pack, scan your Asda Rewards app and receive a coupon for £3.00 off selected George school uniform† lines. †Excludes: Shoes, underwear, coats, sale of any other washing pods. Mission valid from 6th August 2025 until 2nd September 2025. Coupon is redeemable until 15th September 2025. Coupon cannot be redeemed on George.com Added to Asda Rewards Wallet upon completion of the mission in set time frame. Maximum one coupon per Asda Rewards account. Coupon cannot be exchanged for cash. Asda Rewards Terms & Conditions apply. Offer subject to availability. Selected stores may apply. Promoter: Asda Stores Ltd. Asda House, Leeds LS11 5AD.
Always keep PODS® away from children. Learn more at www.keepcapsfromkids.eu
80 Comments
Gemmie37 • 1 year ago
I’m so excited to me accepted onto this campaign! I hope it can get my children’s school shirts glowing and smelling amazing!
bettinaa • 1 year ago
Hi Gemmie37, we’re so happy to have you on board! ❤️
saimaa1 • 1 year ago
I’m so excited to be on this project! Thank you for selecting me! Roll on the washing load!
bettinaa • 1 year ago
Hi saimaa1, thrilled to have you with us, here’s to some brilliant wash days ahead! 🎉
mariolka84 • 1 year ago
So excited thank u
bettinaa • 1 year ago
❤️
Miss_You_Dad • 1 year ago
Yay! Made the team, can’t wait for the stater kits to arrive.
bettinaa • 1 year ago
We’re delighted to have you on the team! The starter kit will be with you before you know it 😊
Hejain • 1 year ago
Yay super excited
bettinaa • 1 year ago
❤️
Misslauracoates • 1 year ago
I'm so excited to be apart of this team. Thank you so much
bettinaa • 1 year ago
We’re so glad you’re with us, welcome to the team! 💚
DizzyDani2009 • 1 year ago
Im truly greatful to make it on the team I hope that it keeps my children's shirts white thanks for this opportunity xx
bettinaa • 1 year ago
We’re so happy to have you on board, can’t wait for you to see the results on those George shirts! 🤍
Rafi1181 • 1 year ago
So excited thank u
bettinaa • 1 year ago
❤️
Bephanie • 1 year ago
Super happy to have made the team! Thank you!
bettinaa • 1 year ago
We’re super happy to have you with us, welcome to the Ariel x George team! ❤️
Shazand9 • 1 year ago
Sooo excited. Thank you so much
bettinaa • 1 year ago
❤️
lislsuzan • 1 year ago
I'm so happy to be accepted for this project and can't wait to get started !
bettinaa • 1 year ago
We’re so pleased to have you on board 💚
Busymumdiaries • 1 year ago
So excited for this 😍 thank you for choosing me to be a part of it 😊
bettinaa • 1 year ago
We’re excited to have you with us! Thank you for being part of the team 😊
HunBea91 • 1 year ago
I am so excited to test on my daughter’s school uniform 💜
bettinaa • 1 year ago
Can't wait to see the results on George uniforms ❤️
Magicstar15 • 1 year ago
Very excited to be accepted on to the team with my 12 year old and his uniform states ! X
bettinaa • 1 year ago
We’re so happy to have you on the team! 🤍
Catiemoo • 1 year ago
So excited to be involved in this one. Time to do the uniform shop I think
bettinaa • 1 year ago
Perfect timing for uniform shopping! Stop by ASDA and don’t forget to share your “shop along” video with us ❤️
Daygeeser • 1 year ago
Woohoo, on the team just as my little one goes upto high school. Thank you Savvy circle
bettinaa • 1 year ago
Super exciting 🤩
tisha934 • 1 year ago
Really happy to be part if this team :) my boyes will have clean clothes and i will save some money with the coupon when i buy uniform
bettinaa • 1 year ago
We’re so happy to have you on the team! Sounds like win-win with clean clothes and savings 😊 Don’t forget to show us your shop along video when you’re buying the uniform, we’d love to see it! ❤️
Smurf78 • 1 year ago
Yes yes yes , made the team can't wait to get started xx
bettinaa • 1 year ago
❤️
sunflower1509 • 1 year ago
super excited to have made the team 👩🏽🏫
bettinaa • 1 year ago
🎉❤️
Allieb • 1 year ago
Whoo whoo great news thank you for choosing me cant wait to spread the word and get term time ready
bettinaa • 1 year ago
So happy to have you with us! ❤️
gigi01 • 1 year ago
Absolutely over the moon to be in this fabulous team !!! Lets start to spread the word team !!!
bettinaa • 1 year ago
That’s the spirit! So excited to have you on the team, let’s make some noise together! 🎉
Saretta • 1 year ago
I am so happy ❤️❤️❤️ thank you
bettinaa • 1 year ago
❤️
Masters83 • 1 year ago
Im so happy to be choosen for this product looking forward. Great for when back at school.
bettinaa • 1 year ago
So glad you’re with us! ❤️
dianne65uk • 1 year ago
You know that you’re an adult when you’re super excited to be chosen for this project! Can’t wait to get started and to spend the word!!
bettinaa • 1 year ago
Love that energy, it’s the best kind of adult excitement! So happy to have you on board 🤍
Becky07 • 1 year ago
So excited to be part of this team… bring on the washing! 😉
bettinaa • 1 year ago
We’re so happy to have you with us ❤️
Nikkimoore1 • 1 year ago
So excited to be accepted on to the team! Looking forward to receiving the starter kit 😀
bettinaa • 1 year ago
We’re so happy you’re on the team! Your starter kit will be with you before you know it 🤩
Xxxkatexx • 1 year ago
Hi team. Thank you for this incredible opportunity. I’m so excited to be part of this project.🤩
bettinaa • 1 year ago
We’re thrilled to have you on the team! ❤️
Nina121 • 1 year ago
I am so over the moon just recieved email saying been accepted can not wait to get testing hope those nasty stains are easier to clean now
bettinaa • 1 year ago
We’re so excited to have you on board! 🎉
Soph890 • 1 year ago
I’m so excited to be part of this project! My daughter is due to start school so I think this will be a great time to put the products to the test. Thank you
bettinaa • 1 year ago
Such an exciting time for your family! George school uniforms and Ariel are perfect for making these special moments even better. ✨
fifi1x • 1 year ago
Yeyyy thank you🥳❤️
bettinaa • 1 year ago
❤️❤️❤️
Venelina • 1 year ago
Just received the email that I'm part of the team and I'm beyond greatfull
bettinaa • 1 year ago
❤️
vili80 • 1 year ago
I was pleasantly surprised by an email today and I'm extremely happy to participate in the project
bettinaa • 1 year ago
So happy to have you on the team! 🤩
Andreea123 • 1 year ago
Yay, I'm so excited. Thank you!
bettinaa • 1 year ago
🤩❤️
Lorraine1988 • 1 year ago
Thank xxxx
bettinaa • 1 year ago
❤️
Savvymom • 1 year ago
So excited to have made the team! Looking forward to testing 😊
bettinaa • 1 year ago
❤️
Joanna1991 • 1 year ago
I am so excited to be part of the team, my kids uniforms are a challenge and I can’t wait to see the results! 🧺📚👕🫧🤍
bettinaa • 1 year ago
We’re thrilled to have you on the team! Can’t wait to see how those George uniforms turn out! 🫧
Zara • 1 year ago
Whoop whoop.. made it on the team! Can't wait to try it out. Thank you for selecting me ♡
bettinaa • 1 year ago
🤍
Queenbsavy • 1 year ago
Amazing 🤩 thankyou xx
bettinaa • 1 year ago
❤️
Maeeeee • 1 year ago
So excited to be on the team can’t wait to start washing 😍😍
bettinaa • 1 year ago
❤️
Stacey261 • 1 year ago
Thank you for choosing me! My children’s school uniform is going to smell and look amazing 🤩
bettinaa • 1 year ago
We’re so happy to have you on the team! Can’t wait for those new George uniforms to look and smell amazing ❤️
Sharr • 1 year ago
So excited thank you! 🤩
bettinaa • 1 year ago
🤩💚
ahouseago • 1 year ago
Sooo excited to try this on my small ones school uniforms!
Thankyou for selecting me! X
bettinaa • 1 year ago
We’re so happy to have you on the team! Can’t wait for your new George uniforms to get the Ariel treatment! ❤️
luanda • 1 year ago
Whoop whoop, I am super excited! Thanks a lot!
bettinaa • 1 year ago
❤️
Peanutpicklepants • 1 year ago
I can't wait to give this a whirl. Anything that gets my kids school shirts clean and keeps them white is a winner from me
Caron1990 • 1 year ago
I'm looking forward to trying this project, thank you for the opportunity. I now have 2 children in secondary school and they wear white shirts, I'm hopeful this keeps them whiter for longer!
Our.lifebythecoast • 1 year ago
Cant wait to get started!! Eeeek !!
bettinaa • 1 year ago
🤩❤️
Joanna777 • 1 year ago
Wow, can't wait to try it! 🤩
bettinaa • 1 year ago
❤️
Jazz-n92 • 1 year ago
I'm super excited to be picked and be on this amazing team... I can not wait for my starter kit to arrive and to get washing my boys school uniforms and see how amazing these products are, hopefully their white tops finally stay white x
lstewart257 • 1 year ago
ooo so excited for this! thank you
bettinaa • 1 year ago
💚
Keka73 • 1 year ago
Thankyou for selecting me I am so excited to be part of this campaign x
bettinaa • 1 year ago
❤️
Kellyw • 1 year ago
Hi everyone, I’m so excited to be a part of this team and cannot wait to receive the products and get testing, will be telling everyone about buying the pods to get a discount 🤩
bettinaa • 1 year ago
Hi Kellyw, welcome to the team! We’re looking forward to hearing all your thoughts and sharing the promotion love with everyone! 🤍
Reviewer_37 • 1 year ago
So excited to try on my sons uniform 🙌🏼
Mamichula • 1 year ago
so discounted school uniforms , to be washed in the most amazing smell of lenor scent boosts and removing stains too …. it’s defo a win win can’t wait ♥️
bettinaa • 1 year ago
Hi Mamichula, absolutely, it sounds like a perfect combo! We’re excited for you to try it out! ❤️
Lb43 • 1 year ago
I made the team! I can’t wait to get started in this project for Ariel. So difficult to keep uniforms looking good so can’t wait to try this 🙂
bettinaa • 1 year ago
Hi Lb43, we’re thrilled to have you on board! We can’t wait for you to get started and see how Ariel helps. ❤️
SJD76 • 1 year ago
Made it onto the team thank you for selecting me
bettinaa • 1 year ago
Hi SJD76, we’re so happy to have you on the team, congratulations! 🎉
shaz78 • 1 year ago
Thank you for accepting me on this project. I can't wait to test the product out!
bettinaa • 1 year ago
❤️
Terminatrix • 1 year ago
Thank you for selecting me. I can't wait to try out the Ariel pods & Lenor Outdoorable!
bettinaa • 1 year ago
❤️
KAtieXx • 1 year ago
Wahoooo so excited to try this thankyou so much
bettinaa • 1 year ago
❤️
margaret123456 • 1 year ago
Yippee very excited to be participating in this campaign, can't wait for it to arrived.
bettinaa • 1 year ago
We’re thrilled to have you join in, your kit will be with you very soon! 🎉
Lollilou • 1 year ago
Im so excited to be on the team! My little boy starts reception in September so our first ever tiny school uniform! Xx
bettinaa • 1 year ago
Such a special moment for your family! We hope that a George uniforms and Ariel will make this first school year even more exciting! ❤️
chloegrace09 • 1 year ago
Thanks for inviting me to join
bettinaa • 1 year ago
❤️
Joanna777 • 1 year ago
Amazing 🤩 thank you for this opportunity!! 😊
Ash1999hus • 1 year ago
Yay can’t wait to try these and great timing too- preparations for school! X
Mariya86 • 1 year ago
So exciting! I can't wait to start promoting this bundle
Emz321 • 1 year ago
Sooo excited to try these ! Thank you for accepting me 🥰 stubborn stains are a nightmare to get out, especially when the kids roll around in the mud 🫣 can’t wait to try , thank you 🤩
Mel23 • 1 year ago
So excited for this project
Lunaa91 • 1 year ago
So glad to be chosen, and it’s the perfect weather to get the washing outside
Little.love.seen • 1 year ago
Absolutely love this!!! I'm so excited to be a part of this campaign🩷✨️
Hrowson • 1 year ago
Love to give try Heidi rowson ❤️
ForeverAutumn71 • 1 year ago
Such great products in my box so happy
Andrea14 • 1 year ago
I am so glad to be chosen to try these products out. First impressions just from opening the box is how nice it smells so I know my kids will be smelling lovely and fresh
InnaBocinca • 1 year ago
Omg so excited 😆
Misspisces • 1 year ago
Yayy am so excited for this project 🩷😍
Melissaoneillx • 1 year ago
So excited to start testing!
Soph890 • 1 year ago
Starting using the products today and my washing smells amazing! Trying to be organised and have the new school uniforms washed, ironed and labelled up for the year ahead 💕
Carlalsousa • 1 year ago
What a lovely product
luanda • 1 year ago
Yes!!! uniforms stay fresh with Ariel and Lenor.
Sarah75 • 1 year ago
I'm so excited to be apart of this team. Thank you so much. Roll on the washing 😍
Melissaoneillx • 1 year ago
Loving trying the items!!
Crazy • 1 year ago
Thank you for selecting me , these products are amazing together everyone is commenting On the smell 🥰. I have posted online and also in my children’s groups , for school, rugby football etc # Ariel # lenor # George @ ASda
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