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Ready to feel Always confident?

10/08/2026 - 09:00

Hello and welcome! 💙 If you received an email to say you’ve made the team, congratulations, we’re so happy to have you here!

Periods don’t stop life, so why should your protection? It’s time to discover Always Ultra and show us what confidence means to you. We’ve tried to match you as closely as possible to the size you selected when you applied, so you can test the size that best matches your preference.

Your kit will start landing from this Wednesday onwards, so keep an eye out! 💌

moodboard

Your mission

Share your Always confidence on TikTok or Instagram in August. ✨

Create a short Reel or TikTok showing how Always Ultra helps you get on with your day (and night) without worrying about leaks.

Get inspired

Make it personal, authentic and true to you. Show us your real-life moments and finish the sentence:

“I feel always…”

Remember to bring the Always vs Sometimes message to life by including “There’s a reason this brand is called Always.” OR “Why risk Sometimes when you can have Always?”

Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.


💡 Check out the Guidelines for more info.

Your tasks

  1. Test

    Try Always Ultra for yourself and see what feeling protected and confident means for you.

  2. Post

    Create your Always confidence TikTok or Instagram Reel and share it in August.

  3. Report back

    Posted your video? Don’t forget to send us your URL and photos so we can see your Always moment too!

    Share my URLs Share my photos

  4. Tell us what you think

    Once the project wraps, complete the final survey and share your honest feedback with us.

The must-haves

  • Include “I feel always…”
  • Start your caption with AD.
  • Include the tags & hashtags: @always_uk_ireland #AlwaysvsSometimes #Alwaysprotected #Alwaysconfident #AlwaysUK #savvycircle

You could win £50! 🎉

Share your Always Ultra content with us for the chance to win a £50 Amazon voucher when the project closes.*

Share my URLs

@all: Are you ready to feel Always confident? 💙

*Full terms and conditions can be found here.

13 Comments

KandiceRW • 2 hours ago

Yay it arrived yesterday and it’s a lovely package!

Savvykaya • 2 hours ago

🥳 Yay it arrived yesterday ❤️ l am so excited. Thank you super savvy me!!

jodylee • 2 hours ago

Received them yesterday, such a surprise 😊 i loooove the packaging super cute! I can not wait to try them

Tiguoz • 2 hours ago

Mine arrived too! Looks great!

Nessie • 2 hours ago

Thank you for including me in this project. I got mine yesterday and look forward to trying the products soon 😊❤️😄

Evelyn.does.life • 2 hours ago

Mine came yesterday, thank you!!

Zara • 2 hours ago

Yeay so excited to have made it on the team 🎉 can't wait to test and review 🫶🏼 lovely packaging 💕

Emmatatts • 2 hours ago

Arrived yesterday looking forward to testing nxt month 💖

sonyawh • 1 hour ago

So excited to be on the team for this project 💞🪷🌸🪻🌻💟

Lauren1987 • 1 hour ago

Thank you for letting me be part of the team! Looking forward to it 💕

MaJohnson • 1 hour ago

Received my parcel yesterday. So happy test them 😍

KingK • 10 minutes ago

Just received an email to say I’m part of the team - yay! Can’t wait to receive my parcel.

1aura • 8 minutes ago

Got mine yesterday bit of a surprise!

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