Olay Total Effects Sensitive
23/03/2012 - 08:30

Olay Sensitive: Highlights from our eight project weeks

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The eight weeks of our Olay Total Effects Sensitive project are up!


Over two months we have enjoyed the most successful Savvy Circle project to date, receiving in excess of 14,000 conversation reports and over 8,000 comments on our project blog. But, before we say goodbye on this occasion, let's take one final look at what we've been able to achieve together on this, our Olay project:

Together we...

I am sure you'll agree that it has been an exciting eight weeks!

And finally... From me personally I would like to say a huge thank you to every member on the project team who joined in and made this project exactly what it turned out to be - an enormous success! Your participation is greatly appreciated and it has been a pleasure to see just how many people got into the spirit of our project and helped make it such great fun. Roll on the next one ;)

Your Savvy Circle member dani

PS: Although our project is set to end we have a short period of time left to gather our final market research sheets and write any final conversation reports.

We'd love to hear your final thoughts on the product and what others have said in the last few days, so don't leave it too late - send in your conversation reports and research sheets now!

22/03/2012 - 07:55

Guest blogger #2: Savvy Circle member Abbey11.

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Having already introduced Savvy Circle member Rose1001's thoughts on our Olay project yesterday, we thought you'd love to also hear what another one of our super active team members has to say about her experiences over the past two months...


Dear fellow Savvy Circle members,

I have enjoyed participating in the Olay project, I was delighted when the package arrived but then panicked whether I was able carry out the research properly!

I was initially nervous about asking friends and colleagues if they wanted to try a sample and what things I would say. After using Olay for a couple of days I could already feel the difference in my skin which gave me the confidence to discuss it with people.

I enjoyed the freebies, speaking to people regarding samples and receiving feedback. Also, logging the information on the website also appeals to my nerdy side!

I handed out all samples / coupons to family, friends and work colleagues with feedback received from eight people who have used the Olay samples. In addition I have spoken to four family members and two people at work. Once I started doing this really got into the project and looked forward to talking about it - often asking people about Olay before they had had a chance to use it!

My advice would be to read the Olay blog; it’s nice see how everyone else is getting on. I also recommend posting on the Olay blog, keeping up to date with adding conversation reports and research sheets, this helped me feel organised. I also found myself looking out for any Olay deals in shops to share with other members, I felt happy to share this information and also pleased that I was using the product. Savvy Circle member Abbey11

Have you had similar experiences on our project? What's been your favourite thing about being one of 8,000 Savvy Circle members to try out and share Olay Total Effects Sensitive Moisturiser with friends and family?

21/03/2012 - 08:10

Guest blogger #1: Savvy Circle member Rose1001.

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Taking a quick glance at some particularly active members of the project, it occurred to us that having some of our fellow Savvy Circle members take the stage on our blog would make a fantastic new feature on our Olay project.


Read Savvy Circle member Rose1001's thoughts below...

I'm really enjoying the project; I love giving out samples/coupons and this blog has such a lovely inclusive feel with everyone sharing tips and advice, I really feel like I’m amongst friends.

I’ve met new friends, such as Alison the post lady; she rang the bell one day, I rushed to the door all excited thinking it was my kit - it wasn’t and I expressed my disappointment! I told her about the project and she said she’s always looking for something to help her weather-beaten skin so would love a sample. When the kit arrived I gave her a sample, she called by a few days later with her feedback, and now she often stops to chat if she brings a parcel or recorded delivery.

I’ve also used Olay to get to know my new neighbours. They’ve moved in just up the road (it’s very rural here and they’re my nearest neighbours), two single ladies in their 60s. I’m not sure what I would have had to talk to them about without Olay, it really broke the ice!

Everyone’s delighted to get such generous coupons, I’ve given them to ladies in their 20s up to those in their 80s and I feel like Santa when I see the smile on everyone’s face!

I’ve also become more outgoing. Savvy Circle projects are a great way to meet people and try out products at the same time, and I’ve made new friends and feel part of this blog.

I feel as if I know some of you! I’d encourage everyone to check the blogs and contribute as often as possible, there’s always someone who’s interested in what you have to say. Savvy Circle member Rose1001

Have you had similar experiences on our project? What's been your favourite thing about being one of 8,000 Savvy Circle members to try out and share Olay Total Effects Sensitive Moisturiser with friends and family?

19/03/2012 - 07:55

Your favourite aspect of Olay Sensitive - in a sentence.

Olay Total Effects Sensitive Moisturiser on the Savvy Circle

After using Olay Total Effects Sensitive Moisturiser intensively for the past seven weeks we have all become real Olay experts!


Our project has seen lots of us use the Sensitive Moisturiser in a whole range of different situations, and with different people, and I am sure we've all been able to share our knowledge of the brand to helps others too.

In the project handbook we already provided you with a message to spread, but you no doubt have your own fantastic ideas and suggestions to spread the word about Olay Total Effects Sensitive Moisturiser among your friends and families.

@all: What’s the key message you’d use to sum up what you like about the moisturiser? Be creative with your ideas and share them below!

14/03/2012 - 10:05

Our Olay questions answered.

Exclusive Olay Total Effects Sensitive product test on the Savvy Circle

Over the course of our project for Olay Total Effects Sensitive Moisturiser we have been asked numerous questions about the product. Most we have been able to answer ourselves, but for some we've needed to go to our contacts at the brand to ask for their expert advice!


So, without further ado, here are the (very few) questions that we have fed back to Olay during our project, along with their respective answers:

Q. Can I use a serum underneath of Olay Total Effects Sensitive Moisturiser?

A. Moisturisers can be used alone, or on top of a serum. If you use a serum with your usual moisturiser, then you can continue to do that with the Olay Sensitive.

Q. Should I apply sunscreen before or after applying Olay Total Effects Sensitive Moisturiser?

A. The moisturiser should go on first, then the sunscreen on top.

Q. Can Olay Total Effects Sensitive Moisturiser be used along with the Olay Regenerist kit (Microdemerbrasion & mini peeling ) or is it a standalone product?

A. Olay Total Effects Sensitive Moisturiser contains an SPF 15, and therefore would be suitable to use after Regenerist Microdemerbrasion & mini peeling kit (as a moisturiser containing SPF is recommended after using this).

Hopefully, if you've been wondering any of these questions yourself, these expert answers will have been able to help you!

@all: Have you been able to help somebody out with advice about Olay Total Effects Sensitive Moisturiser having read our project handbook, blog and been an active project participant for the best part of two months?