Fairy Platinum

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Fairy Platinum: Highlights from our eight weeks.

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In two months, we've spread the word about Fairy Platinum far and wide.


Together, we've polled our friends with around eleven thousand product research sheets and sent in over twelve thousand conversation reports (and counting). We've submitted plenty of snapshots to the project gallery and commented enthusiastically on the project blog.

Let's take a look back at our largest-ever Savvy Circle project!

Over eight weeks we have…

Posted… loads of online reviews. Whether at the Tried & Tested page on supersavvyme.co.uk, on amazon.co.uk, or on one of many other product review platforms, the reviews are there for all to see.

Shared… our personal dishwashing tips. In the comments section of the blog, we discussed how best to get the most out of our dishwashers and our Fairy Platinum starter kits.

Eaten... plenty of meals together. We spread the word by cooking dinner, whether for a group of friends or for family, with Annabel Karmel's recipes or our own favourites. Then we put Fairy Platinum to the test afterwards!

Voted... in our first-ever photo contest. The results are in, and it looks like Savvy Circle member oscargrouch and her baked chicken pan have won an extra-special Fairy prize pack. But good news, everyone: the Fairy team has decided to send small prize packs to the other nine contestants too! Congratulations to them, and thanks to all who submitted before-and-after pictures.

Amazed… our contacts at Fairy. The Fairy team was thrilled to be a part of our project and to see and read all of the fantastic feedback that came in over the 8 weeks. On their behalf, thank you for the hard work.

And last but not least… I’d like to say a massive thank you to everybody who contributed to making this project such a success. It's been immensely fun to meet everyone, and I hope to see you again soon!

Your Savvy Circle member viola

PS: We've still got a grace period of two weeks after the project ends to submit our final conversation reports so remember to keep sharing them!

50 Comments

twixmars • 20/07/2012 - 10:56

My personal highlight was inviting friends round for dinner or a bbq in order to spread the word. I have had a lot of laughs and even won a £10 bet.
Fairy has been around for so long, we all grew up with it, i even remember my nan using the Fairy washing bar! It's great to see that Fairy is still a top selling brand.
Thanks Fairy for bringing a bit of extra sparkle into my home :D

Lilac123 • 20/07/2012 - 11:25

Just want to say big thankyou to Viola and the team really enjoyed the project highlights include: the dinner parties, bbqs, innovative ideas from the blogs and viewing all the comments from the other testers. Has been quite an experience and shows how reliable Fairy products still are after all these years!!
Thanks to everyone for a really enjoyable 8 weeks!!

jaslfc • 20/07/2012 - 11:26

Thanks for helping me find a outstanding product x

parmolad • 20/07/2012 - 11:30

cups are clean plates are sparkling fairy tabs did the job thanks fairy .now kids of school for 6 weeks i need help now

oscargrouch • 20/07/2012 - 11:35

Many thanks to, the savvy team, P&G for a fantastic product, thankyou to all of you that voted for me, but I feel we were all winners getting the opportunity to trial Fairy Platinum.

beegirl • 20/07/2012 - 12:06

Great product, clean dishwasher and sparkling mugs all left behind in school staffroom ready for return after the break. Thanks Fairy for saving our smelly dishwasher! It will make the return to school a bit easier! ha ha!

LadyEleanor • 20/07/2012 - 12:53

Have had great fun spreading the word on such a great product. No more half clean dishes and having to run the dishwasher twice. Having a lovely clean dishwasher and dishes is such a bonus. Well done to All!!!!!!!!!!

lynmi • 20/07/2012 - 12:59

My son has the job of unloading the dishwasher in our house whilst he waits for the kettle to boil so he can make me coffee and I no longer have to hear his moans of "this is'nt clean still" coming form the kitchen and i can await my coffee in peace :-) thank you fairy

viola • 20/07/2012 - 13:08

@lynmi - I don't have kids yet, but when I do I hope that they will also unload the dishwasher and make me coffee. You lucky woman!

Tipsy252 • 20/07/2012 - 13:13

Thank you to the Supersavvy team, and Fairy, I have really enjoyed this project and was particullary happy to be chosen as one of the photo competition finallists. Congratulations to Oscargrouch for winning this!
Fairy is now firmly on my favorites list for my Tesco.com shopping - loving the smell and the fact that all my dishes anbd glasses are so clean and sparkling.

Soosieboo • 20/07/2012 - 13:39

This was a great first project for me. I already used Lemon Fairy tabs and was intrigued to see how 'different' platinum was.

betty2012 • 20/07/2012 - 13:46

Thanks for inviting me onto this trial I enjoyed it so much and found a great product at the same time! I loved it when the photo of my dinner party table was used, it looked great. On a bit of a perverse level I'm looking forward to testing a product I can actually find fault with someday!! :D

Melson • 20/07/2012 - 13:52

Thank you for yet another great project - well done everyone for all the input on the blog and photots and for the tips on what else you could use fairy for.
I'm not just saying this because it was free but I'm totally impressed with the results from Fairy. I usually buy what's on offer and buy more than one packet of tablets at that time and generally this would be finish. But I can say I'm FINISHED with the finish and will buy this going forward as I know I can rely on great results even on a short 30 min wash without having to re-run the machine or end up washing things by hand afterwards.
Added bonus is that the dishwasher is clean - whilst I did clean my filter regulary before I just thought this was part and parcel of the dishwasher life - but now I don't have to worry about that anymore.
Fairy Platinum is more expensive than other brands but sometimes you get what you pay for and 'It's worth it'
My own Fairy Godmother.
THANK YOU !

skaska • 20/07/2012 - 14:44

It has been an absolute pleasure to complete this task,many thanks,hears to the next few decades of fairy brilliance

Skates23 • 20/07/2012 - 14:53

Thanks for having me! I've not been as active online as I had intended due to work committments but I've enjoyed spreading the word, giving out samples and shocking my colleagues with the cleaness of their coffee mugs :-)

chellmc7 • 20/07/2012 - 15:12

Thank you savvy circle.

joannameadows • 20/07/2012 - 16:14

Great product, enjoyed testing it, will def be recommending to more people and will be purchasing it in future

Jaybird • 20/07/2012 - 16:16

Wow can't believe the project is over my dishwasher is looking sparkling clean ,smells fresha and broke the habit of rinsing the casserole dish before I put it in the dishwasher! also I haven't had to wash the filter I'll definately purchase this product again.

Cupcake2 • 20/07/2012 - 17:29

Have really enjoyed joining in with the project. not so hard to spread the word, friends and family have enjoyed answering questions and testing the tablets. Really hope i get picked for the next trials. thank you supersavvy.

tjc011822 • 20/07/2012 - 18:13

Thankyou for including me in this project. I have been so impressed with the Fairy Platinum Dishwasher Tablets. I didn't think I would be very pleased with the results but my dishes and dishwasher are cleaner than they have ever been.
Thnakyou so much.

samtash111 • 20/07/2012 - 19:19

This has been a great project as I have cleaned most of my loose oven parts and hob parts in the dishwasher and they now sparkle !! My dishwasher is cleaner than it has ever been and I have saved time and money by NOT having to re-wash items - well done Savvy Circle - this was a great project to be part of and to share with my friends - they keep asking me what they can test for me next !!!!! most mention chocolate !!

samtash111 • 20/07/2012 - 19:20

Forgot to say that I am having a BBQ this saurday to celebrate the sun coming out !! and will be cleaning the BBQ rungs in the dishwasher too !!

gild-the-lily • 20/07/2012 - 19:27

THANK YOU! Had a great time road-testing (dishwasher-testing?) these tabs. I don't think I have had so many dinner parties, BBQs & picnics in so few weeks! Even though I think they are a little expensive when full price I have already bought 2 packs to use at home and work. If they get the job done well & quickly (with no re-washes) then I'll pay a little extra.


TOP TIP Re: BBQs. You know how horrid & sticky BBQ grills get after a lot of use? Well, I decided to use Fairy P in the "chaletmaid trick" that we used with baked on food on dishes (you soak the dirty dishes in hot water with a small scoop of washing powder - leave for 10 mins and the baked on bits just slide off). I substituted Fairy P for the washing powder & put the grill bits in a bucket of hot water & 10 mins later the gunk slid off with ease! EXCELLENT! I even added a tab to a giant zip-lock bag with a little hot water to try to remove some cemented on toffee from a spoon - it just melted away.

Joolsangel • 20/07/2012 - 20:05

Thank you Savvy Circle. I have had great fun meeting with friends and any excuse for a get together where we all brought meals and I road tested my Fairy Dishwasher tablets!
My dishwasher hasn't looked so clean and friends, family and colleagues are all impressed at the cleaning power. The money off coupon certainly helped as it can be quite expensive otherwise.

I thoroughly enjoyed the project!

spikes566 • 20/07/2012 - 20:10

i have had fun tryn out the tablet especially telln my friends/family etc about it,for once i have had somethn else to talk about.i diffinately be recommendn to everyone that i speak to.it really makes life easy.i used to clean utensil again in the sink because the other tablets that i used doesnot work but fairy tablet has made a difference thank u.

pinkfee • 20/07/2012 - 20:48

Thankyou for including me in this project. It has been fun testing and talking about the product both online and with friends and family.


GREATLY APPRECIATED!! :-)

mermaidchaser • 20/07/2012 - 20:50

I gave a recipe book and money off coupon to one of my friends, when I caught up with her she said even with money off it was still too expensive so I gave her a tablet to try, she rang me last night to say she was so impressed with the tablet I gave her as it cleaned a burnt on casserole dish which her normal tablets wouldn't have touched, she would have had to soak it first and then scrub it, she's now going to buy some tablets with her money off coupon.

purdita • 20/07/2012 - 21:15

Thank you for allowing me to take part in this project.
My dishes and my dishwasher have never been so clean and I have had no hesitation in recommending Fairy Platinum to friends and family and online via Amazon.
I've nothing negative to say regards the cleaning power and performance of the tablets, but do think the full price is rather expensive. Luckily there always seems to be an offer in one of the supermarkets, so I will stock up and take advantage of any promotions.
Won't go back to my old brand....you have a convert!!

PJames • 21/07/2012 - 07:37

Had great fun taking part in this project thank you.
Fairy has always had a good name these can only enhance it, it's been great to find a product that has consistently so far given me sparkling glasses and gleaming dishes. Had great fun involving friends and family in this and getting their opinions.
I know the tablets are more expensive than others on the market but like a previous member stated there seems to be an offer on at sometime in the supermarkets and i to will end up stocking then.
No more dull cloudy glasses!

jillsa • 21/07/2012 - 14:56

I've enjoyed the project. Used all the tablets and bought more.
They were what I bought anyway but good to get the word out as hopefully that means more availability and better deals.

MysteryShopper0007 • 21/07/2012 - 15:56

HIYA :)
THANXXXXX soo much Viola for letting me be on this project cant wait for future projects; Hope everyones enjoying their holidays have fun :) :)

sonseyface • 21/07/2012 - 16:10

I like leaving the dishwasher door open after I have finished cooking as the whole kitchen smells of Fairy when I go back in. Just lovely!...must say, I don't like the lemon ones as much. I will be keeping my eyes peeled for any promotions so I can stock up! Thank you, without this trial I probably wouldn't have tried Fairy Platinum tablets.

slly24680 • 22/07/2012 - 18:04

Thank you for the chance to take part in the project - its been really interesting.

kells81 • 23/07/2012 - 07:18

Shame this project is coming to an end. Thanks to Fairy and the team, I've really enjoyed it. Fairy Platinum has been a great success, friends and family were impressed. Looking forward to the next project :) will keep an eye out!

Jo_B • 23/07/2012 - 12:41

Really enjoyed the community here, I have had some very bad news about a family member that came right after a bereavement. I have not reported as much as I would have liked, but its been lovely coming to see what others are up to. Also making the stew and eating with the whole family then loading the dishwasher and all using the tips that have been here!

caroltheminx • 23/07/2012 - 19:53

many thanks for being chosen for this project. amazing how many people mentioned nannette and also blue peter, proves how fairy sticks in people's minds. lovely to find a cleaning product that actually did as it described.

Yasmeen • 24/07/2012 - 09:24

The Fairy Platinum was truly a kicking success! At all the get together that I had and the ones that I went to, Itold them about Fairy and demonstrated it to them. This has been such a huge success. Those who had never thought of trying Fairy finally decided to give it a go. The money off coupons were a massive hit! Many went ahead and bought it. I feel it was a tremendous success among my group of family and friends. They did see a difference. I personally would have never tried fairy either as I used to purchase the other brand before I was selected in this team. But now I wouldn't need to think twice before I would pick up a Fairy, especially if it is on special offer, like it was recently at Tesco's.....Every little....does help! :) :)

I loved being a part of this wonderful team. Very sorry to hear about Jo_B for your loss. Thank you so much for having me on this team. My friends did get jealous about this research project. I informed them about Savvy Circle and they were all very enthusiastic about joining it.

A big THANK YOU!!

kazpr • 24/07/2012 - 10:34

has anyone else used it for removing stains? i did on rapberry juice that had stained our caravan cushion, works a treat when left to soak with white vinegar

TigerLilly • 24/07/2012 - 11:30

Would like to say a very big thank you to Savvy Circle and Viola for making this a truly enjoyable experience. Highlights for me were having friends and family around and enjoying fun themed nights and then testing the tablet at the end. Needless to say it came out top everytime and the dishwasher smelt great and sparkled! Great find!

MrsMECA • 24/07/2012 - 11:35

I've just submitted my final survey and now feel quite sad that the project is over. I've really enjoyed this one, and will definitely be buying Fairy Platinum in future....when it's on offer ;)

A well organised project from start to finish, as ever. Thank you :0)

raftery • 24/07/2012 - 16:44

Thanks to Savvy and Viola it was a pleasure being part of the project - looking forward to stocking up when its on offer!
To Viola, Savvy and my fellow bloggers - have a good summer :)

sbond21 • 29/07/2012 - 14:45

Thank you very much Viola for letting me be part of this project. I have really enjoyed my first project and cannot wait for the next! :-)

shaz36 • 29/07/2012 - 16:43

Thanks so much, this was such a great project to start learning about savvy circle..I found it quite hard at first as I can be shy but I really enjoyed it by the end and found it easier to spread the word especially as I am now converted to Fairy Platinum...much better value than I tought as all my dishes come clean on the first wash!!

hatterles • 29/07/2012 - 23:32

Not sure what happened as I posted a comment on Saturday evening but it hasn't appeared - Really enjoyed my first project - I have to say that I probably wouldn't have tried the tablets if I had not been part of the project as I would have been put off by the price. A combination of a price reduction and a voucher meant that I stocked up. May buy more in the future if the price is right but I would be reluctant to pay the full price. Others that I have had conversations with have said similar. Not sure if a high "regular" price with frequent large price cut special offers is a marketing ploy but I think that it could put a lot of people off.

Looking forward to taking part in more projects shortly.

90210 • 30/07/2012 - 09:07

I have thoroughly enjoyed using Fairy Platinum tablets and now I am converted - they are fantastic at getting the dishes clean and I love the smell when I open the dishwasher door. Thank you.

90210 • 30/07/2012 - 09:08

Fairy Platinum tablets are on offer in Morrisons - £5.

Melson • 30/07/2012 - 14:52

Well pleased at the weekend, Tesco had platinum gold tablets 30 for £5 on offer, using the £3 off voucher from Savvy and a £2 off voucher that tesco gave me at the till last week - they cost me nothing!!! You can't get better than that can you!
Thank you Savvy and Tesco for a complete freebie and loving the lemon smell first time I've tried them.

Tipsy252 • 03/08/2012 - 12:58

just recieved my photo comp prize - thanks to all that voted for my photos and a big thank you to P&G, Fairy and especially the SuperSavvy team.

cacoyle • 07/08/2012 - 12:11

great project and great product - the only issue i seemed to have was with porridge - just didnt go anywhere! so a bit of an achilles heel :) apart from that they were a joy and i loved the smell too!

Lollypops66 • 15/08/2012 - 13:03

Hi i just wanted to say a massive thanks to everyone at supersavvy iv really enjoyed taking part in this project i love a challenge and this one was great. my camera was out of action so no photos was taken for me to take part but hopfully if i get chosen again for a project then i will be able to send some in.Thanks again :-)

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