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Fallen in love with gentle Fairy freshness? Spread the word! 📣

This project is officially in full swing. By now most of you have received your starter kits and many of you are already starting to share on socials – we couldn’t be happier, you’re a bunch of superstars ✨

Fairy participant with their starter kit

It’s been fab to see that you’re falling in love with the gentle freshness of Fairy Outdoorable. Now you’re getting to grips with the product, we want you to get sociable in real life. After all, the most trusted recommendations come from people we know. First, let’s recap why we love Fairy Outdoorable.👇🏼

Fairy Outdoorable gentle freshness ✨

What do you love most about Fairy Outdoorable Cherry Blossom & Nordic Cotton Fabric Softener? Is it the fresh scent of gentle cherry blossom or the fact that it’s suitable for sensitive skin? Is it the SolarDry™ technology that gives your laundry the freshness of drying outside even when you dry inside? The musty odour technology that gives you freshness that lasts? Or is it the fact that it’s made by Fairy – no. 1 laundry brand for sensitive skin* and awarded the Skin Health Alliance seal of approval? Whatever you love most, share it with those you think will love the product.🤍

Here are some ideas for starting the conversation:

  1. Watercooler chats 💦

    Next time you’re at work, take your Outdoorable coupons from your starter kit (remember: these are valid on Lenor Outdoorable Dreamy Jasmine Fabric Conditioner too so it’s not just people caring for sensitive skin that will benefit). Chat to pals about the gentle and long-lasting freshness and tell them about this project with Fairy Outdoorable.

  2. Sunday snuggle with the family 🥰

    Name a better way to spend a lazy Sunday than with loved ones. We’ll wait! Next time you visit your family and friends, take along your Fairy Outdoorable coupons and let them know about the gentle freshness. If it’s feeling a little chilly, you could take some snuggly soft blankets washed using Fairy Outdoorable and snuggle down for a movie marathon!

Don’t forget to snap your socials!📸

We’d love to see snaps/reels/stories of your time together. Upload your content via your members’ area.

Upload your social selfies UPLOAD your URLS

Remember, for every share, include: #ad, #FairyDreamyFresh, #savvycircle and @supersavvymeofficial, @joyofclean

Vote now!

Have you shared all your Outdoorable coupons?

Yes, they’re all gone

132 Votes, 52%

I’ve shared some but have more to share

111 Votes, 43%

Not yet! I’ll start sharing today

13 Votes, 5%

Have fun getting social, we can’t wait to hear from you.🤍

@all: What have your pals had to say about Fairy Outdoorable?


*online panel of 7,413 adults in GB aged 16+ among which Fairy Non Bio fabric softener was voted most often as the #1 fabric softener for sensitive skin.

223 Comments

Toners • 1 year ago

I love the smell and very happy that you need so little of it so it will last for a very long time! All vouchers have now been given out to family, friends and work colleagues with the majority already having used them :)

1986 • 1 year ago

Unfortunately my local Sainsbury's didn't have any of the two products to use coupons on... Will have to make time to go somewhere else and look. Fingers crossed 🤞

1986 • 1 year ago

Just been to big Tesco, none of the two conditioners to exchange the vouchers available. This is the second shop that I can't use my vouchers in. Off to Asda now...

1986 • 1 year ago

Yeeesss! Seen both Outdoorables available in Asda. Now I know, where to send my friends and family with coupons! Can't wait for everyone to try them out! My house smells amazing 👏 🤩

Lozzyreviews • 1 year ago

This is the most amazing fabric conditioner! Even my ‘usually not bothered by the washing’ partner said it smelt amazing after the first load!

AllieClara123 • 1 year ago

My friends love the scent and I’m going to share a coupon with one of my colleagues as she is currently looking for a new fabric conditioner

Magicmam • 1 year ago

Wow the smell is amazing and its strong enough that when my husband walked into utility room after i done a wash load he could smell it. Very happy. Coupons going out to friends/family over the weekend

Delfi • 1 year ago

Thank you everyone the share where to buy and use the vouchers.I can pass the info with the vouchers to my friends and costumers.🙂

Lydia001 • 1 year ago

So happy with the product, I am currently on my way to asda to use my vouchers!

Zula • 1 year ago

I am so impressed with smell and the longevity of this softener. Absolutely love it 🥰🥰🥰

Kellyp87 • 1 year ago

I used my coupons in asda to get the fairy & lenor and they were £3.50 so using the coupons made them free which was a bonus!!

FunkyWeeJen • 1 year ago

I'm absolutely loving this product but so far I've not been able to find it in any of the supermarkets I've tried. Friends who I have given the coupons to haven't been able to find it either.

Cazza890 • 1 year ago

I just love the smell of this fabric conditioner, must admit when I first used it thought was a bit strong but the more I've used it the fab it gets

kazzer225 • 1 year ago

My kit arrived yesterday and I started a wash immediately! Love love love the smell ♥️

emmylou72 • 1 year ago

My washing smells so nice since I’ve been using Fairy outdoors. Also the room I dry my cloths smells better.

Xnelia • 1 year ago

Love the smell! 🌸🌸🌸

Willford • 1 year ago

Absolutely love the new fragrance of this!! Whilst in Asda shopping for some other bits, I saw a lady looking at the fabric conditioners, I gave her a coupon and she nearly cried as had been struggling to make ends meet and this coupon gave her a free bottle 😍. I can’t wait for all my clothes to finally smell the same!!

icmelergirl • 1 year ago

OMG , things keep getting better & better, love this fragrance, shared my coupons, went to buy more . Even hubby's workmates asked why his clothes smell so good .I'm sticking with this one

Mcknighty15 • 1 year ago

Wow this stuff us amazing the smell lasts for ages thank you so much

Mcknighty15 • 1 year ago

Love it the smell is amazing thank you so much

cutenesschuckles • 1 year ago

Using it later today, my thoughts to follow.

lisap48 • 1 year ago

Love the new fairy it’s my favourite go to softener now gave out all my coupons and bulk bought a few bottles for myself

Gillian76 • 1 year ago

My family were really pleased when I gave them the vouchers, they’ve already been and bought it. We have all tried the Lenor too, it’s lovely.

Nannyof9 • 1 year ago

It’s a nice smell doesn’t linger as much as I thought it would like the other outdoorables I’m still going to use it though, I’ve shared the coupons with family and will distribute with work too

Hazelfe • 1 year ago

This smells amazing 🩷

Thank you for selecting me to try this new product 🩷

SELINAANNE1 • 1 year ago

Loving the new scent from fairy nice smelling but gentle on the skin like the original fairy, long lasting fragrance and softness

Trixie78 • 1 year ago

The smell is soooo nice, thank you for choosing me to try it out!!!

Shortbread • 1 year ago

I'm not overly fond of the smell honestly! It's not cherry scented enough. Also, there are no supermarkets in my town that are selling it so I can't even give the coupons out 😭

EmmHaych • 1 year ago

All my coupons par one i saved for myself have been distributed 🔥
Im obsessed with the cherry blossom scent. It’s gorgeous 🌸

Katiecute • 1 year ago

The Fairy Outdoorable Cherry Blossom & Nordic Cotton is a fab product which is very rich and concentrated so you do not need to use much with every wash. The smell is lush, rich and luxurious , it is just strong enough to keep your clothes smelling fresh all day!!!

Ellisgarner • 1 year ago

Loving the new fairy the smell is insane handed all my coupons out wanted to keep them all 🤣but thank u for letting me test this new product

Rheea05 • 1 year ago

As soon I gave the vouchers they go straight away and bought the fairy bottles . Got for my good friends 2 each , to mum and sister 3 each ..and they have been redeem too

Shammi • 1 year ago

I am absolutely loving new Fairy. What a refreshing fragrance. Sharing my views and coupon wuth my friends and relatives x

SuperCandyanne • 1 year ago

I gave out my coupons immediately because the date for use was very close so I made sure they got them and read this properly after all £3.50 per was worth having if you were keen to buy I try my hardest to inform them of it, but I had only used my sample Once and had yet to gather the results of my own laundry. So far so good !

Anty • 1 year ago

I absolutely love this product 😍
The smell is absolutely amazing and seems to last a long time

Anty • 1 year ago

I've gave all the coupons out too everyone was made up!

Ginganuts • 1 year ago

I even gave a coupon to the very helpful assistant at Asda as she helped me scan the coupon and said she would love to try it to !

TwilightMoon74 • 1 year ago

I am overall impressed with smell and the longevity of this softener! My family benefits from using this as its perfect for not only for sensitive skin but its gentle and long-lasting freshness!

Sparky24 • 1 year ago

All shared out and I used my last one today... soooo now I can start my washing 😌 🤗 smells amazing

Lydiawills31 • 1 year ago

They are loving the scent and really enjoy there samples I got them 🌸😊

Silverlady260764 • 1 year ago

Gave a bottle of Fairy Outdoorable Cherry Blossom and Nordic Cotton to my daughter today, she was very surprised, and looking forward to trying it, especially after she opened it to smell it, she said the fragrance was lovely

DianeGamrot • 1 year ago

the coupons i have shared, friends are saying they cannot get ASDA to accept and tesco do not stock the items, HELP please i have sent you and email twice

dtie • 1 year ago

Managed to find a Tesco’s that had the jasmine fragrance in. Also my neighbour has just got hers from Morrisons. First wash off the day on and can’t wait to smell my clothes.

cityjacko • 1 year ago

Gave vouchers to my gym friends. They're now raving about how nice their gym clothes smell!

Hails20 • 1 year ago

So pleased that fairy keep bring out different smells this smells amazing ive already tried it on my laundry and smells great had few friends over and they asked what that lovely smell gave them the bottle to have a sniff and all loved it shared some coupons with them and said give it go and let me know what you think

BubaKey • 1 year ago

It smells so beautiful 😍

BubaKey • 1 year ago

Shared all coupons with friends and family and they've all bought either of the products to try .

RobinBarnet • 1 year ago

Morrisons in Borehamwood did not have any at all so could not redeem any!

Lexie123 • 1 year ago

Shared all my vouchers but a bit embarrassed after handing them out that it is not available in our large Morrison’s or Tesco. I had to send my husband to an Asda store 2.0 miles away to collect a bottle for my elderly neighbour. Even then the voucher didn’t scan so they had to override it, this is unusual for other savvy projects and quite frustrating. Thankfully my neighbour is delighted with the Fairy Outdoorables.

Fabcleanfibroandgleam • 1 year ago

I genuinely cannot get enough of this beautiful scent! My laundry smells amazing, this will definitely continue to go into my shopping basket from now on 😍

Kit1612 • 1 year ago

Got my first lot of washing done today, love the smell when taking it out, the scent is really strong but not overpowering

Sonya31 • 1 year ago

Absolutely love the new Fairy Outdoorable Cherry Blossom and Nordic Cotton..I have used a few of the vouchers today and gave my Mum a couple to use aswell..Gonna get some more tomorrow and gift them ...Loved this..Clothes smelt amazing

Shaz786 • 1 year ago

Family and friends are over the moon at receiving the coupons and loving ❤️ this product

wemsey • 1 year ago

All coupons dished out! Everyone is excited to try this new fragrance!

Shelbie7 • 1 year ago

This smells incredible! It lingers for days. All my coupons have been used. Thank you!

Sjsouth16 • 1 year ago

Took my coupons to work (primary school) the other teachers and TAs were excited for savings. I've told them how fabulous the conditioner is and also had comments about the beautiful smell. Thank you xx

MummaA • 1 year ago

Oh wow, this is now my new favourite fragrance. Everyone in my family seem to be sniffing the washing, both while it's wet and once it's dry 👃 you only need a small amount in your wash and the fragrance stays on the fabric after and doesn't dissappear once dry 🥰

Slims • 1 year ago

I love the smell of the fragrance and my folks are all buzzing about it already. Shared the vouchers with my neighbors and family friends and I'm getting a great feedback on the voucher's great deal.

Harvsta • 1 year ago

All vouchers handed out and great feedback from all! Lovin the fairy outdoorable. Clothes smell so nice!!

Abiee • 1 year ago

Washed all the winter blankets and oodiees today! The house is going to smell divine. Softness test underway . . .

Melwalkerr • 1 year ago

Yet to find out what my friends think but I cannot believe how stunning it smells. My partners clothes are always stubborn to wash due to him going to the gym everyday and this is the only product we’ve found so far that get rid of odours 😍

Ju88 • 1 year ago

I used a voucher and delivered the bottle to a Young single mum with 2 small children . She was so grateful. Had a message today about not only how much she appreciated it but also how lovely and fresh her washing all smells and soft too. ☺️

Wootty1965 • 1 year ago

My first laundry I did a few days ago and was dried indoors still has the mild beautiful scent of Cherry Blossom and Nordic Cotton radiating from the drawers, wardrobe and airing cupboard with no musty odours. All the items are also very soft especially the towels. My second batch of laundry is on the line outside right now, beautiful sunny drying day. The lovely scent of the Fairy Outdoorable Cherry Blossom and Nordic Cotton fabric softener is very noticeable when stepping into the garden. ❤️

VikkiLB • 1 year ago

Off to Sainsburys today to stock up on this scent, my sons blanket still smells amazing 5 days later !!

Craftyjulie • 1 year ago

I love using fairy for my granddaughters clothes and my bedding for it’s gentle formula so I already know I can trust it and now there’s a new scent so I can switch whenever I fancy a change and it smells incredible!

TwilightMoon74 • 1 year ago

I am in LOVE with this product!! Super lucky to have been sele to try this! The smell is so beautiful and unreal... it lasts so long and makes the house smell so amazing. My partner has even noticed how lush his clothes smell and when entering the house! I recommend this product!! #ad, #FairyDreamyFresh, #savvycircle and @supersavvymeofficial, @joyofclean

jane1956 • 1 year ago

found some at Asda and Morrisons so told friends where they could use coupon, my machine seems to take it too soon so have problem with the smell, i keep the drawer open until on last rinse to hopefully get the outdoorable into the clothes. Not too impressed though cannot say clothes softer or really that scented. Wouldn't buy it again

Ourhouseinthevillage • 1 year ago

First wash load done. The kitchen had this outpouring of fragrance, which then followed us out to the washing line. I could still smell it after id been out on the school run and back. Really impressed and happy!

angelxx1590xx • 1 year ago

Shared 4 of my coupons already and taking the other 6 to work with me tomorrow! Absolutely loving the fairy outdoorable and I can't wait to pass the info on!

Kaylz0504 • 1 year ago

Anyone else selling it by having people sniff your toddlers hoodie that was washed 3 days ago and still smells amazingly fresh 🌸😍🙋🏻‍♀️

MelB91 • 1 year ago

Absolutely love the scent of this product!! Clothes smell amazing, so fresh! No musty smells. Have a few coupons left to hand out this weekend! Cant wait to share with people

sharongannon • 1 year ago

Loving the new scent. Its so nice to have a new scent of Fairy as for years it has been the same, as lovely as it it, its so good to have a change that will suit sensitive skin.

LArmstrong • 1 year ago

Love that this is kind to sensitive skin and still has a lovely long lasting fragrance. Mums at school have all been happy to receive a voucher.

Nitlily • 1 year ago

I love the scent, the clothes smell amazing! Also I have a sensitive skin, but it feels great to wear them after washing, no issues at all.

Trish99 • 1 year ago

Smells amazing and used it on my laundry today and have been complimented on the smell, and I managed to hand some coupons out to them 😁 definitely going to purchase this in the future !

Rach_1994 • 1 year ago

Family and friends very happy to receive vouchers so they can enjoy the amazing smell!

Zula • 1 year ago

The smell is to die for, absolutely georgous 😍😍😍

Moe • 1 year ago

Love my Fairy new scent outdoorable. Smell fresh and gorgeous

Sumaya786 • 1 year ago

So so happy with the smell!! Friends have family have definitely made good use of the vouchers..!

Kiss • 1 year ago

I have bought and given actual bottles to my friends and family instead of coupon I was amazed , to see their faces with joy mostly people loves the smell of them and they can’t wait to try and test it also they are definitely going to buy the product when it’s finished 💕

Sonya31 • 1 year ago

All my vouchers are now gone.This was such a great offer.Me & My Mum used the last few on Friday in Adsa.We got one of each fragrance as I got to trial the Cherry Blossom which was amazing..Now going to test the Jasmine one

Ourhouseinthevillage • 1 year ago

Managed to get myself another bottle with my last coupon, to keep in as back up! Love this product so much and the fact its suitable on sensitive skin is a huge added bonus for myself and kids.

Sandywilks • 1 year ago

Love the smell, not overpowering, shared coupons but only last a few days !!! Tried using mine in local TESCO BUT the scents arnt in the store !!! Very Very Disappointed, this is second time this as happened with the trial scents I have also received in the past unfortunately

redpanda0803 • 1 year ago

I am really happy with this new fabric softener and so are my friends and family. My first wash with it was the duvet and pillows covers, and after well over a week, I can still smell the scent which is lovely. Clothes are soft and smell amazing too! My mother-in-law says she'll change her softener to this from now on.

Abiee • 1 year ago

I think the cap on this softener is the one. No leakage or spills when putting the lid back on. Strongest scent we have been able to use for sensitive skin. So far all good stuff.

Summerleigh • 1 year ago

I love and live with all fairy products, each time I'm amazed when a new one comes out, smells and feels amazing!
Only down side is unfortunately yhe expiration date on the vouchers and rhe shops near me are not stocking the product or will not stock the product so it has been hard for me and other to obtain a product on this note I did go to another shop in a different area and managed to use some vouchers so I am able to hand out the products to friends and family.

DanaS • 1 year ago

i really love the smell of fairy . every time you wear washed clothes or dry your face with towel washed with fairy it smells great . i have shared some coupons with friends and they love it too. will be sharing rest of the coupons

Jellybean43 • 1 year ago

Could not wait to share my coupons and spread the joy! The scent is absolutely beautiful and it's amazing to still have the benefits of being so gentle to very sensitive skin. Well done Fairy, another stunning softener!

nickiveg • 1 year ago

Tis fab weather has been so depressing but it’s 🌞 shining and washing is done and out !!

MelB91 • 1 year ago

This is one of my favourite laundry products! I just took my mum some coupons so she could get some and she said the same, it smells amazing!

STR • 1 year ago

We really liked these, they make your clothes smell super fresh when they come out of the washing machine and once dried. Good product!

KF123 • 1 year ago

I really like the smell, and a little goes a long way!

sallmay • 1 year ago

Love the scent handed out coupons but they have not got a long date on, as a family member found out today got 2 days left to use also found out most shops don’t have either of the products in ie Sainsbury, Asda so some disappointed people

Giraffe21 • 1 year ago

Yayyy! Finally found it in our local Asda! Tried Tesco and Waitrose, and neither stock the new one. Shame the vouchers haven’t got a longer date but they’ve all gone and I told them to try Asda. It’s such awesome smell, can’t wait to try it out across the winter when the towels get musty from not being dried outside.

Rakel93 • 1 year ago

My colleagues at work loved the coupons, everyone managed to secure a new Fairy each 🌞🌞

Coca2023 • 1 year ago

We couldn’t find them in Morrisons and in Sainsbury’s was only the small bottle. Hope my friends will find some to use their coupons.

Lors151 • 1 year ago

I was so happy to hand these out to the local football team - the gent that is in charge of washing the kit was absolutely over the moon - and so were the players that managed to get one too :)

mrsbloggs • 1 year ago

Lovely delicate and not overpowering scent. Love the fact that it is for sensitive skin and am delighted that it agrees with my menopausal skin and my husband's psoriasis. Even the dogs bed smells fresh and it has not caused him any irritation!

NeetsK • 1 year ago

I absolutely adore the smell of my washing after using this. Fairy is my favourite for washing clothes, bedding and towels and finally a fabric conditioner that smells fabulous and lasts. My house smells amazing too! Love it ❤️

Cleanandsparkeatlauras • 1 year ago

Ohhhh my goodness just love love this new scent it’s defunct new outdoorable favourite now, and it’s Fairy so is super sensitive to delicate skin which is a must in this household. Absolutely love and will be telling all who will listen

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