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Savvy Circle Project with Olay Total
Effects Sensitive Moisturiser.

Welcome to another exclusive project for members of the Savvy Circle! Over the next eight weeks we will have the
chance to try out a new facial skincare product from Olay. We want to spread the word about Olay’s new Total Effects Sensitive,
and try the product along with 8,000 members of the Savvy Circle in the UK.

Anti-ageing for sensitive skin.

Fights 7 signs of ageing which may be accentuated by the symptoms of sensitive skin

Many women find their skin is sensitive and delicate. With increasing age, the real challenge lies in finding a skincare solution that both works effectively against ageing and is especially formulated for sensitive skin. As a result the scientists at Olay have developed Total Effects Sensitive, combining ten years of proven anti-ageing expertise with a formula specifically designed to pamper sensitive skin.

The Total Effects Sensitive formula has been carefully developed to help calm and protect sensitive skin, all while delivering the range’s classic anti-ageing effects. Its ingredients protect, calm and strengthen.

The new Olay Total Effects Sensitive Moisturiser:

  • Hydrates to strengthen your sensitive skin’s moisture barrier.
  • Fights 7 signs of ageing which may be accentuated by the symptoms of sensitive skin.
  • Contains SPF 15, white tea, sea buckthorn, antioxidants and a proven vitamin-rich anti-ageing complex.

The Savvy Circle project with Olay.

At the beginning of the project all participating members of the Savvy Circle will receive a free starter kit containing the
following:

NEW: Olay Total Effects<br /> Sensitive Moisturiser: Your starter kit.

For you:

  • 1x Olay Total Effects Sensitive Moisturiser (30ml)
  • Project handbook with lots of background information
  • Market research sheets to survey friends, family and colleagues

To pass on to friends, family and colleagues:

  • 10 x Olay Total Effects Sensitive Moisturiser (7ml)
  • 10 x money off coupons for Olay Total Effects Sensitive Moisturiser

Project handbook: NEW: Olay Total Effects Sensitive Moisturiser.

In this project we want to…

  • … try out Total Effects Sensitive together with 8,000 members of the Savvy Circle.
  • … find out your opinion of the moisturiser’s features in three online surveys.
  • … work together to help spread the word about Total Effects Sensitive – simply by talking to friends, colleagues and family.
  • … collect lots of conversation reports and market research results: What were your experiences whilst spreading the word?

[The application phase has now finished - all further info can now be found on the Olay project blog.]