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Max Factor Ageless Elixir 2in1 Foundation +
Serum to be tried out by 5,000 members
of the Savvy Circle.

Welcome to one of the first projects for Savvy Circle members! Over the next eight weeks we‘ll get the chance to try out an as-yet unreleased foundation by cosmetics brand Max Factor.

We want to spread the word about Ageless Elixir 2in1 Foundation + Serum, and try the product along with 5,000 members of the Savvy Circle in the UK.

Make-up meets skincare.

Make-up meets skincare.

As we age, we often feel our skin’s needs evolve – and our cosmetic needs change as well.

As a result, the experts at Max Factor – known as “the makeup of make-up artists” – have introduced a 2in1 foundation that combines make-up and skincare. Ageless Elixir 2in1 Foundation + Serum doesn‘t just instantly cover the appearance of fine lines and wrinkles, but also contains a unique serum with SPF 15 which – when used daily – helps protect against the appearance of ageing signs such as spots and uneven skin tone.

The new Ageless Elixir 2in1 Foundation + Serum offers 2 advantages in 1:

  • Foundation for instant coverage.
  • Unique serum with SPF 15.

The Savvy Circle project with Max Factor.

At the beginning of our project all participating members of the Savvy Circle will receive a free starter kit containing the following:

The Savvy Circle project with Max Factor: Starter Kit.

For you:

  • A full sized sample 2in1 Ageless Elixir Foundation + Serum (30 ml)
  • Project handbook with loads of insider information
  • Market research sheets to survey friends, family and colleagues

To pass on to friends, family and colleagues:

  • 18 x small samples 2in1 Foundation + Serum (2 ml, shade: 50 natural)
  • 18 x money off coupons for 2in1 Foundation + Serum

In this project we want to…

  • … try out Ageless Elixir 2in1 Foundation + Serum together with 5,000 members of the Savvy Circle.
  • … find out your opinion of the foundation’s 2in1 feature in three online surveys.
  • … work together to help spread the word Ageless Elixir 2in1 Foundation + Serum – simply by talking to friends, colleagues and family.
  • … collect lots of conversation reports and market research results: What were your experiences whilst spreading the word?

[The application phase has now finished - all further info can now be found on the Max Factor project blog.]