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	<title>Fairy Platinum dishwashing tablets - cleaning and degreasing for both  dishes and machine. Opinions of 10,000 testers.</title>
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	<description>Savvy Circle Members are trying out Fairy Platinum dishwasher tablets; designed to degrease dishes and machine. Find out more about the Savvy Circle and join in at Supersavvyme.</description>
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		<title>Fairy Platinum: Highlights from our eight weeks.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/20/fairy-platinum-highlights-from-our-eight-weeks/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/20/fairy-platinum-highlights-from-our-eight-weeks/#comments</comments>
		<pubDate>Fri, 20 Jul 2012 09:45:42 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>
		<category><![CDATA[Spreading the word]]></category>

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		<description><![CDATA[

In two months, we&#8217;ve spread the word about Fairy Platinum far and wide. Together, we&#8217;ve polled our friends with around eleven thousand product research sheets and sent in over twelve thousand conversation reports (and counting). We&#8217;ve submitted plenty of snapshots to the project gallery and commented enthusiastically on the project blog. Let&#8217;s take a look [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>In two months, we&#8217;ve spread the word about Fairy Platinum far and wide.</strong></p>
<p>Together, we&#8217;ve polled our friends with around eleven thousand <a href="https://circle.supersavvyme.co.uk/en/m/p/market_research.php">product research sheets</a> and sent in over twelve thousand <a href="https://circle.supersavvyme.co.uk/en/m/p/reports.php">conversation reports</a> (and counting). We&#8217;ve submitted plenty of snapshots to the <a href="http://circle.supersavvyme.co.uk/en/p/fairy/photo-gallery/">project gallery</a> and commented enthusiastically on the project blog. </p>
<p>Let&#8217;s take a look back at our largest-ever Savvy Circle project!</p>
<p><a href="https://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum" style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/fairy-highlights.jpg" alt="Highlights from our Fairy Platinum project on the Savvy Circle." title="Highlights from our Fairy Platinum project." width="455" height="238" class="aligncenter size-full wp-image-1173" /></a></p>
<p>Over eight weeks we have…</p>
<p><strong>Posted…</strong> loads of <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/29/online-reviews-of-fairy-platinum/">online reviews.</a><br />
Whether at the Tried &amp; Tested page on supersavvyme.co.uk, on amazon.co.uk, or on one of many other product review platforms, the reviews are there for all to see.</p>
<p><strong>Shared…</strong> our personal dishwashing tips.<br />
In the comments section of the blog, we discussed how best to get the most out of our dishwashers and our Fairy Platinum starter kits.</p>
<p><strong>Eaten&#8230;</strong> plenty of meals together.<br />
We spread the word by cooking dinner, whether for a group of friends or for family, <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/02/annabel-karmels-recipes/">with Annabel Karmel&#8217;s recipes</a> or our own favourites. Then we put Fairy Platinum to the test afterwards!</p>
<p><strong>Voted&#8230; </strong>in our <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/17/fairy-platinum-photo-contest/">first-ever photo contest</a>.<br />
The results are in, and it looks like Savvy Circle member <strong>oscargrouch</strong> and her baked chicken pan have won an extra-special Fairy prize pack. But good news, everyone: the Fairy team has decided to send small prize packs to the other nine contestants too! Congratulations to them, and thanks to all who submitted before-and-after pictures.</p>
<p><strong>Amazed… </strong>our contacts at Fairy.<br />
The Fairy team was thrilled to be a part of our project and to see and read all of the fantastic feedback that came in over the 8 weeks. On their behalf, thank you for the hard work.</p>
<p><strong>And last but not least…</strong><br />
I’d like to say a massive <strong>thank you</strong> to everybody who contributed to making this project such a success. It&#8217;s been immensely fun to meet everyone, and I hope to see you again soon!</p>
<p><a href="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/fairy_thank-you.jpg" style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/fairy_thank-you.jpg" alt="" title="Thanks from Fairy" width="455" height="238" class="aligncenter size-full wp-image-1192" /></a></p>
<p><strong>Your Savvy Circle member viola</strong></p>
<p><strong>PS:</strong> We&#8217;ve still got a grace period of two weeks after the project ends to submit our final <a href="https://circle.supersavvyme.co.uk/en/m/p/reports.php">conversation reports</a> and <a href="https://circle.supersavvyme.co.uk/en/m/p/market_research.php">product research sheets</a>, so that all our detailed feedback reaches the Fairy team. Be sure to get any last reports in soon!</p>

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		<slash:comments>50</slash:comments>
		</item>
		<item>
		<title>Vote for your favourite before-and-after Fairy Platinum pics.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/17/fairy-platinum-photo-contest/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/17/fairy-platinum-photo-contest/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 10:00:30 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>
		<category><![CDATA[Spreading the word]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=1040</guid>
		<description><![CDATA[

We&#8217;ve received lots and lots of great shots over the past week! Now&#8217;s our chance to vote for the most dramatic reveal. Whose pic will it be? Have a quick click through the slideshow by pressing the arrows at the bottom, then vote for your favourite set of snaps via the quickpoll below. We&#8217;ll reveal [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>We&#8217;ve received lots and lots of great shots over the past week! Now&#8217;s our chance to vote for the most dramatic reveal. Whose pic will it be?</strong></p>
<p>Have a quick click through the slideshow by pressing the arrows at the bottom, then vote for your favourite set of snaps via the quickpoll below. We&#8217;ll reveal the crowd favourite in our blogpost on Friday. </p>
<div class="slideshowhead"></div>
<div id="slideshow">
<div id="slidesContainer">
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="This dish held roast chicken, which Savvy Circle member oscargrouch cooked to show Fairy Platinum's effects to her friends. She says, They were really impressed." src="/en/p/c//uploads/fairy/2012/07/slideshow08.jpg" alt="This dish held roast chicken, which Savvy Circle member oscargrouch cooked to show Fairy Platinum's effects to her friends. She says, They were really impressed." width="435" height="228" /><br />
This dish held roast chicken, which Savvy Circle member <strong>oscargrouch </strong>cooked to show Fairy Platinum&#8217;s effects off to her friends. She says, &#8220;They were really impressed.&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member 7Chris used these before-and-after filter photos to spread the word about Fairy Platinum. She explained to friends at a party, I don't need to rinse the dishes anymore and it also leaves the machine clean too." src="/en/p/c//uploads/fairy/2012/07/slideshow01.jpg" alt="Savvy Circle member 7Chris used these before-and-after filter photos to spread the word about Fairy Platinum. She explained to friends at a party, I don't need to rinse the dishes anymore and it also leaves the machine clean too." width="435" height="228" /><br />
Savvy Circle member <strong>7Chris </strong>used these before-and-after filter photos to spread the word about Fairy Platinum. She explained to friends at a party, &#8220;I don&#8217;t need to rinse the dishes anymore and it also leaves the machine clean too.&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member ifrabell showed off her colleague's before-and-after shots. She reports, She does only use her dishwasher every 3 to 4 days so the worst pots have been in there a long time and dried on food can be difficult to move." src="/en/p/c//uploads/fairy/2012/07/slideshow02.jpg" alt="Savvy Circle member ifrabell showed off her colleague's before-and-after shots. She reports, She does only use her dishwasher every 3 to 4 days so the worst pots have been in there a long time and dried on food can be difficult to move." width="435" height="228" /><br />
Savvy Circle member <strong>ifrabell </strong> sent in these before-and-after shots of a colleague&#8217;s dishes. She reports, &#8220;She does only use her dishwasher every 3 to 4 days so the worst pots have been in there a long time and dried on food can be difficult to move.&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member ktbennett spreads the word about Fairy Platinum via her blog, sendingin four artistically-arranged before-and-after shots." src="/en/p/c//uploads/fairy/2012/07/slideshow03.jpg" alt="Savvy Circle member ktbennett spreads the word about Fairy Platinum via her blog, sendingin four artistically-arranged before-and-after shots." width="435" height="228" /><br />
Savvy Circle member <strong>ktbennett </strong> spreads the word about Fairy Platinum by posting before-and-after shots, like these pics of this wineglass, on her blog.</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" src="/en/p/c//uploads/fairy/2012/07/slideshow05.jpg" alt="Savvy Circle member LouiseF16's friends were surprised when they gathered around the dishwasher after a dinner party to find that the shepherd's pie dish had come up clean. She says they asked, That's really cool, are you sure you didn't wash it before you put it in the dishwasher?" width="435" height="228" /><br />
Savvy Circle member <strong>LouiseF16</strong>&#8216;s friends were surprised when they gathered around the dishwasher after a dinner party to find that the shepherd&#8217;s pie dish had come up clean. She says they asked, &#8220;That&#8217;s really cool, are you sure you didn&#8217;t wash it before you put it in the dishwasher?&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="The before pictures do not make for nice viewing!! says Savvy Circle member Tipsy252 about her filter. After using the tablets about 5 or 6 times now I can really see a difference in my filter (a part of the dishwasher I tend to forget)." src="/en/p/c//uploads/fairy/2012/07/slideshow10.jpg" alt="The before pictures do not make for nice viewing!! says Savvy Circle member Tipsy252 about her filter. After using the tablets about 5 or 6 times now I can really see a difference in my filter (a part of the dishwasher I tend to forget)." width="435" height="228" /><br />
&#8220;The before pictures do not make for nice viewing!!&#8221; says Savvy Circle member <strong>Tipsy252 </strong>about her filter. &#8220;After using the tablets about 5 or 6 times now I can really see a difference in my filter (a part of the dishwasher I tend to forget).&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member Moneypenny76 and her friend examined the dishwasher together and found that after a 50 degree wash (the machine was pretty full, and some of the items had baked on food) we had a peep inside and the plates were spotless. It left the kitchen smelling fresh and not of Chinese Takeaway!" src="/en/p/c//uploads/fairy/2012/07/slideshow06.jpg" alt="Savvy Circle member Moneypenny76 and her friend examined the dishwasher together and found that after a 50 degree wash (the machine was pretty full, and some of the items had baked on food) we had a peep inside and the plates were spotless. It left the kitchen smelling fresh and not of Chinese Takeaway!" width="435" height="228" /><br />
Savvy Circle member <strong>Moneypenny76</strong> and her friend examined the dishwasher together and found that &#8220;after a 50 degree wash (the machine was pretty full, and some of the items had baked on food) we had a peep inside and the plates were spotless. It left the kitchen smelling fresh and not of Chinese Takeaway!&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member oandh920 says, Even baked on food has come off!...With some other tablets, dishes have come out still with food on and I have had to wash by hand. I have not had to do this with Fairy Platinum." src="/en/p/c//uploads/fairy/2012/07/slideshow07.jpg" alt="Savvy Circle member oandh920 says, Even baked on food has come off!...With some other tablets, dishes have come out still with food on and I have had to wash by hand. I have not had to do this with Fairy Platinum." width="435" height="228" /><br />
Savvy Circle member <strong>oandh920 </strong>says, &#8220;Even baked on food has come off!&#8230;With some other tablets, dishes have come out still with food on and I have had to wash by hand. I have not had to do this with Fairy Platinum.&#8221;</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member shaz36 showed these photos of her filter to a group at an end-of-term picnic. She says, The general reaction was eww disgusting and wow does mine look like that?? but the reaction to the after photos was wow that's much better." src="/en/p/c//uploads/fairy/2012/07/slideshow09.jpg" alt="Savvy Circle member shaz36 showed these photos of her filter to a group at an end-of-term picnic. She says, The general reaction was eww disgusting and wow does mine look like that?? but the reaction to the after photos was wow that's much better." width="435" height="228" /><br />
Savvy Circle member <strong>shaz36 </strong>showed these photos of her filter to a group at an end-of-term picnic. She says, &#8220;The general reaction was &#8216;eww disgusting&#8217; and &#8216;wow does mine look like that??&#8217; but the reaction to the after photos was &#8216;wow that&#8217;s much better&#8217;&#8221;.</p>
</div>
<div class="slide">
<p><img class="alignnone size-full wp-image-75" title="Savvy Circle member Leppings says, Here I have supplied a before and after picture.  I had just enjoyed a bowl of chocolate mousse - hmmm..." src="/en/p/c//uploads/fairy/2012/07/slideshow04.jpg" alt="Savvy Circle member Leppings says, Here I have supplied a before and after picture.  I had just enjoyed a bowl of chocolate mousse - hmmm..." width="435" height="228" /><br />
Savvy Circle member <strong>Leppings </strong>says, &#8220;Here I have supplied a before and after picture. I had just enjoyed a bowl of chocolate mousse &#8211; hmmm&#8230;&#8221;</p>
</div>
</div>
</div>
<p><span id="more-1040"></span></p>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
<p>We received many lovely photos, and had to randomly pick ten to be presented here. The rest can be found in our <a href="http://circle.supersavvyme.co.uk/en/p/fairy/photo-gallery/">Fairy Platinum photo gallery</a>. Thanks to everyone who took the time to send pics in*!</p>
<p><em>*Speaking of sending in, it&#8217;s now the last week of our campaign &#8211; do remember to write any <a href="https://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum"><strong>conversation reports</strong></a> or send in any <a href="https://circle.supersavvyme.co.uk/en/m/p/market_research.php?project=fairy-platinum"><strong>product research sheets</strong></a> that might be missing.<br />
</em></p>
<p><strong>@all &#8211; How did you like this first Savvy Circle photo contest?</strong></p>

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		<slash:comments>187</slash:comments>
		</item>
		<item>
		<title>What else might we use Fairy Platinum for?</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/13/what-else-might-we-use-fairy-platinum-for/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/13/what-else-might-we-use-fairy-platinum-for/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 09:55:27 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=737</guid>
		<description><![CDATA[

We&#8217;ve all tested Fairy Platinum for the past seven weeks, and we&#8217;ve thought up more than a few creative uses for the tablets. Check out what everyone&#8217;s been up to! We heard whispers that one Savvy Circle member had used the tablets to clean her Jacuzzi. That got us thinking: what else might we use [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>We&#8217;ve all tested Fairy Platinum for the past seven weeks, and we&#8217;ve thought up more than a few creative uses for the tablets. Check out what everyone&#8217;s been up to!</strong></p>
<p>We heard whispers that one Savvy Circle member had used the tablets to clean her Jacuzzi. That got us thinking: what else might we use Fairy Platinum for besides dishwashing? So, on the half-time survey, we asked,</p>
<blockquote><p>What other uses have you found for Fairy Platinum dishwasher tablets?</p></blockquote>
<p>and it turns out, 107 had used Fairy Platinum for something other than cleaning and degreasing our dishes and dishwashers. It was good fun reading the answers! Here are the most common ones.</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/fairy_uses.jpg" alt="Testing out Fairy Platinum with the Savvy Circle" title="What else do we use Fairy Platinum for?" width="455" height="300" class="aligncenter size-full wp-image-943" /></p>
<p>Those bright pink &#8220;other uses&#8221; were pretty interesting! For example&#8230;</p>
<p><span id="more-737"></span></p>
<blockquote><p>Unblocking smelly drains.</p></blockquote>
<blockquote><p>They remove red wine stains from material!</p></blockquote>
<blockquote><p>I have put my dishcloth in the dishwasher whilst doing the dishes. The cloth comes out lovely and clean and fresh for doing the &#8220;bits&#8221; that have to be hand washed.</p></blockquote>
<blockquote><p>Accidentally got oil on the block paving outside so I mixed a dishwasher tablet in a bucket of hot water and brushed it into the block paving&#8230;when I rinsed it away, the oil was gone.</p></blockquote>
<blockquote><p> Caught my brother using the dishwasher for his motorbike parts, he claims they are the best he&#8217;s used as grease came off first time. Mum opened dishwasher after the parts were removed and she said how nice the new tablets made the washer smell, had to leave the room laughing.</p></blockquote>
<p><strong><br />
@all &#8211; Needless to say, we&#8217;re quite impressed. Have you thought of any more uses? </strong></p>

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		<slash:comments>60</slash:comments>
		</item>
		<item>
		<title>Describe Fairy Platinum in a sentence.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/11/describe-fairy-platinum-in-a-sentence/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/11/describe-fairy-platinum-in-a-sentence/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 12:30:03 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>
		<category><![CDATA[Spreading the word]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=25</guid>
		<description><![CDATA[

After more than seven weeks of testing Fairy Platinum, Fairy&#8217;s premium line of automatic dishwasher tablets, we&#8217;ve become experts on the product. How would we sum up Fairy Platinum in a sentence? By now, we’ve all used Fairy Platinum in a range of situations and with plenty of different people. We&#8217;ve shared tips and tricks [...]]]></description>
			<content:encoded><![CDATA[

<p><strong> After more than seven weeks of testing Fairy Platinum, Fairy&#8217;s premium line of automatic dishwasher tablets, we&#8217;ve become experts on the product. How would we sum up Fairy Platinum in a sentence?</strong></p>
<p>By now, we’ve all used Fairy Platinum in a range of situations and with plenty of different people. We&#8217;ve shared tips and tricks for getting the most out of our dishwashers and for achieving a grease-free filter &#8211; meaning we’ve got a lot to talk about!</p>
<p><a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum" style="border-bottom:none" ><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/fairy_satz-zum-weitersagen.jpg" alt="" title="Click to write a conversation report." width="455" height="238" class="aligncenter size-full wp-image-1009" /></a></p>
<p>Our <strong><a href="http://circle.supersavvyme.co.uk/en/media/fairy/project-handbook_fairy.pdf">project handbook</a></strong> provided you with a message to spread, but you no doubt have your own fantastic ways to let your friends and families know about Fairy Platinum&#8217;s unique cleaning abilities.</p>
<p>So do share the sentence you&#8217;d use to sum up Fairy Platinum below &#8211; the Fairy team can&#8217;t wait to collect your feedback in this market research project.</p>
<p><strong>@all: How would you describe Fairy Platinum in a sentence? </strong></p>

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		<slash:comments>765</slash:comments>
		</item>
		<item>
		<title>Join our before-and-after Fairy photo contest.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/09/fairy-photo-contest/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/09/fairy-photo-contest/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 14:45:05 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>
		<category><![CDATA[Spreading the word]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=964</guid>
		<description><![CDATA[

As we can see from our photo gallery, before-and-after photographs can really capture the effects of Fairy Platinum. Great pics can help spread the word, which is why we&#8217;ve decided to run a contest. Let&#8217;s all show off what the product has done to our spectacularly sticky saucepans or icky dishwasher filters! We&#8217;ve got until [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>As we can see from our photo gallery, before-and-after photographs can really capture the effects of Fairy Platinum. Great pics can help spread the word, which is why we&#8217;ve decided to run a contest.</strong></p>
<p>Let&#8217;s all show off what the product has done to our spectacularly sticky saucepans or icky dishwasher filters! We&#8217;ve got until <strong>this Thursday at 9am </strong> to submit before-and-after photos of items cleaned by Fairy Platinum. Pictures <a href="http://circle.supersavvyme.co.uk/en/p/fairy/photo-gallery/">currently in the gallery</a> will also be eligible to win. </p>
<p><a href="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/viola-before-and-after2.jpg" style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/viola-before-and-after2.jpg" alt="Fairy Platinum dishwasher tablets trial opinions product" title="Viola and a pasta bowl before and after Fairy Platinum." width="455" height="238" class="aligncenter size-full wp-image-978" /></a><br />
<em>Savvy Circle member <strong>viola </strong>and her pasta bowl before and after Fairy Platinum.<br />
</em></p>
<p>Remember: to submit pics, just send them in attached to a <a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">conversation report</a>, along with a short description of what&#8217;s going on in your photo and how many people it reached.</p>
<p>We&#8217;ll go through the submissions and reveal the candidates in a slideshow on the blog next week. Then, all Savvy Circle members will be able to log in and decide which before-and-after Fairy Platinum photo is the favourite, most-dramatic reveal. </p>
<p>The taker of that photo will win a package full of Fairy Platinum and other dishwashing-related goodies specially assembled by <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/29/fairy-team-says-hell/">the Fairy team</a>, who&#8217;ve been delighted by the project and would like to thank everyone for their stories and photos.<br />
<strong><br />
@all &#8211; Remember, the deadline is 9 am this coming Thursday. I can&#8217;t wait to see what we come up with!</strong></p>

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		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Fairy answers questions: part 2.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/06/fairy-answered-questions-part-2/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/06/fairy-answered-questions-part-2/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 09:00:25 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Dishwashing tips]]></category>
		<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Product information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=837</guid>
		<description><![CDATA[

Do we need to use rinse aid / salt with Fairy Platinum? Why do things in the dishwasher sometimes take a while to dry? Do smaller dishwashers need smaller tabs? After the Fairy team answered our questions about Fairy Platinum on the blog two weeks ago, we came up with a few more queries, submitting [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Do we need to use rinse aid / salt with Fairy Platinum? Why do things in the dishwasher sometimes take a while to dry? Do smaller dishwashers need smaller tabs? </strong></p>
<p>After the Fairy team answered our <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/20/fairy-answers-our-questions/">questions about Fairy Platinum on the blog two weeks ago</a>, we came up with a few more queries, submitting them via <a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">conversation report</a> and blog comment. Read on for the Fairy team&#8217;s expert answers (again)!</p>
<p><a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum" style="border-bottom:none" ><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/07/sturleyg.jpg" alt="Testing Fairy Platinum with the Savvy Circle" title="Click to write a conversation report." width="455" height="238" class="aligncenter size-full wp-image-911" /></a><br />
<em>Savvy Circle member <strong>Sturleyg</strong> answers her friend&#8217;s questions at a picnic.</em></p>
<li><strong>Given the tablets include a rinse aid, do I need to add a separate rinse aid and salt to my dishwasher as I normally would?</strong>
<p>Fairy Platinum is an all-in-one product designed to give excellent results without the use of separate salt and rinse aid.  Only in cases of extremely hard water would we recommend use of salt with Fairy Platinum.  Please refer to usage instructions for guidance.</li>
<li><strong>Is Fairy Platinum okay to be used in septic tanks? </strong>
<p>Yes – the Fairy suds coming out of a dishwasher and being dispersed through a septic tank won’t hurt the tank’s performance. </li>
<p><span id="more-837"></span></p>
<li><strong>Sometimes my dishes take quite a while to dry… why is that? Is it due to the tablet or my dishwasher? Is there any way to make them dry quicker?</strong>
<p>Typically, items like plastics can take longer to dry than ceramics and metal items because they don’t absorb as much heat during the wash.  You can help these items dry more quickly by ensuring they&#8217;re placed in the dishwasher in a way that prevents water collecting in any grooves or concave surfaces.  Also, check your dishwasher manual to see if any of the programmes offer a faster drying cycle.</li>
</ul>
<li><strong>How exactly does the liquid tab top work? Do the plastic layers dissolve at different times to release the stuff inside throughout the dishwasher cycle? </strong>
<p>Fairy Platinum is designed to dissolve extremely quickly which is why the detergent is contained within a soluble wrapper.  This wrapper dissolves very quickly and completely so cleaning starts right from the start of the wash to maximize the time for cleaning the dishes.</li>
</ul>
<li><strong>Do smaller dishwashers require a smaller tab?  </strong>
<p>We would recommend using a single tab for best results even in smaller/slim-line dishwashers; the tabs are designed to be efficient for all dishwashers. If the tab doesn’t fit in the drawer, you can place it in the cutlery basket. </p>
<p>To ensure most economical use of detergent, ensure that the dishwasher is fully loaded before starting the wash &#8211; although do be sure that the dishwasher isn&#8217;t loaded in a way that will block the spray arm, or else your dishes might come out dirty. </li>
</ul>
<p><strong>@ all &#8211; The Fairy team is delighted with how the project is going so far, and would like to remind everyone that they&#8217;re eager to receive feedback on Fairy Platinum via <a href="http://savvycircle.co.uk/en/go/CtttDzC/half-time-survey ">the half-time survey</a>, which will close at 5 pm Monday! </strong></p>

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		<slash:comments>49</slash:comments>
		</item>
		<item>
		<title>Some initial results from our half-time survey.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/04/some-initial-results-from-our-half-time-survey/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/04/some-initial-results-from-our-half-time-survey/#comments</comments>
		<pubDate>Wed, 04 Jul 2012 13:04:31 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=735</guid>
		<description><![CDATA[

Our Fairy Platinum half-time survey went live last Thursday, and so far 3,048 of us have taken the opportunity to give our feedback to the Fairy brand. Out of those of us who have thus far filled out the half-time survey, 94.4% of us say that we would recommend Fairy Platinum to a friend with [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Our Fairy Platinum half-time survey went live last Thursday, and so far 3,048 of us have taken the opportunity to give our feedback to the Fairy brand. </strong></p>
<p>Out of those of us who have thus far <a href="http://savvycircle.co.uk/en/go/CtttDzC/half-time-survey ">filled out the half-time survey</a>, 94.4% of us say that we would recommend Fairy Platinum to a friend with a dishwasher. Lots of us have obviously already done so! But what words do we use when we talk about Fairy Platinum?</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/words.jpg" alt="Testers spread word about Fairy Platinum" title="Describing Fairy Platinum to a friend." width="455" height="238" class="aligncenter size-full wp-image-817" /></p>
<p><span id="more-735"></span></p>
<p>This is a word cloud, which is in my opinion a more fun way of representing data than a chart or graph is. Basically, the more often a term appeared in our answers to the question, </p>
<blockquote><p>What brief statement do you use to tell your friends what makes Fairy Platinum dishwasher tablets special?</p></blockquote>
<p>the larger it appears in this set of words. It makes sense that, in speaking to friends about Fairy Platinum, we&#8217;d tend to focus on its &#8220;clean&#8221;!</p>
<p>If you haven&#8217;t yet had a chance to <a href="http://savvycircle.co.uk/en/go/CrwKvow/half-time-survey">take part in the half-time survey</a>, now&#8217;s your chance to make your feedback known. The survey will be up until Monday, but the sooner we give our opinions, the better!</p>
<p><strong>@all &#8211; Which answers from the half-time survey are you most interested in seeing? </strong></p>

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		</item>
		<item>
		<title>Cooking up Annabel Karmel&#8217;s recipes.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/02/annabel-karmels-recipes/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/07/02/annabel-karmels-recipes/#comments</comments>
		<pubDate>Mon, 02 Jul 2012 14:00:20 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Dinner parties]]></category>
		<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Spreading the word]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=727</guid>
		<description><![CDATA[

Of course lots of us have experimented with the recipes in the Annabel Karmel cookbook and in the project handbook. Let&#8217;s see what our fellow Savvy Circle members have been making! A few Savvy Circle members have sent in photographs and conversation reports that are so vivid, it&#8217;s like we&#8217;re able to taste the results. [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Of course lots of us have experimented with the recipes in the Annabel Karmel cookbook and in the project handbook. Let&#8217;s see what our fellow Savvy Circle members have been making!</strong></p>
<p>A few Savvy Circle members have sent in photographs and conversation reports that are so vivid, it&#8217;s like we&#8217;re able to taste the results. For instance, <strong>tux1977</strong> and his wife spent an evening with the Easy Beef Casserole.</p>
<p><a href="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/tux1977.jpg" style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/tux1977.jpg" alt="Savvy Circle free cookbook with Fairy Platinum tablets" title="Annabel Karmel&#039;s Easy Beef Casserole" width="455" height="238" class="aligncenter size-full wp-image-745" /></a><br />
<em>Looking good, <strong>tux1977</strong>!</em></p>
<blockquote><p>
The meal was delicious and we both thoroughly enjoyed it, the casserole dish was suitably messy! After running the dishwasher cycle, all the dishes came out sparkling, no residues or baked-on remnants on the casserole dish.</p></blockquote>
<p>Savvy Circle member <strong>Melson </strong> created Annabel Karmel&#8217;s turkey burgers for her husband, who was apparently quite happy to be eating burgers on a weeknight. We&#8217;re impressed by how much Melson&#8217;s burgers resembled the picture in the recipe book  &#8211; take a look for yourself!</p>
<p><a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum" style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/Annabel-Karmel-turkey-burger.jpg" alt="Savvy Circle members with Annabel Karmel test Fairy Platinum" title="Melson&#039;s Annabel Karmel turkey burger." width="455" height="238" class="aligncenter size-full wp-image-748" /></a></p>
<p><strong>@all &#8211; Which Annabel Karmel recipe do you like the best? Any hints, tips, or tricks you&#8217;ve found whilst cooking them?</strong></p>

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		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Online reviews of Fairy Platinum.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/29/online-reviews-of-fairy-platinum/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/29/online-reviews-of-fairy-platinum/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 09:30:08 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>
		<category><![CDATA[Spreading the word]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=17</guid>
		<description><![CDATA[

It’s been a good few weeks since our Fairy Platinum project started, and by now we’re all pretty much experts at using the product in our dishwashers. Let&#8217;s help others out by writing reviews of Fairy Platinum online. When we submit online reviews, our opinions can effectively persuade people whom we don’t even know to [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>It’s been a good few weeks since our Fairy Platinum project started, and by now we’re all pretty much experts at using the product in our dishwashers. Let&#8217;s help others out by writing reviews of Fairy Platinum online.<br />
</strong></p>
<p>When we submit online reviews, our opinions can effectively persuade people whom we don’t even know to give Fairy Platinum a try.</p>
<p><a href="http://circle.supersavvyme.co.uk/en/deref.php?url=http%3A%2F%2Fwww.supersavvyme.co.uk%2Ftriedandtested%2Fproduct-fairy%2Ffairy-platinum-dishwasher-tablets.aspx" style="border-bottom:none" ><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/triedandtested.jpg" alt="Test and review Fairy Platinum" title="Click to review Fairy Platinum on Tried &amp; Tested." width="455" height="238" class="aligncenter size-full wp-image-763" /></a><br />
<em>Head over to Tried &#038; Tested by clicking the photo.</em></p>
<p>One of the best ways to tell others about your Fairy Platinum experience – including people who are yet to visit the Savvy Circle &#8211; is by <strong><a href="	http://www.supersavvyme.co.uk/triedandtested/product-fairy/fairy-platinum-dishwasher-tablets.aspx">writing a review on Tried &amp; Tested</a></strong>, the product review section on supersavvyme where you can read what other people think, then add your own report too.</p>
<p>It’s also helpful to review Fairy Platinum in other places like <strong>forums</strong>, <strong>Amazon</strong>, <strong>Ciao</strong>, and <strong>Dooyoo.co.uk</strong>.</p>
<p><a href=" http://circle.supersavvyme.co.uk/en/deref.php?url=http%3A%2F%2Fwww.amazon.co.uk%2FFairy-Platinum-Original-Dishwash-Tablets%2Fdp%2FB005GTEG5K%2Fref%3Dsr_1_2%3Fie%3DUTF8%26qid%3D1340962030%26sr%3D8-2" style="border-bottom:none" ><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/amazon.jpg" alt="Fairy Platinum reviews by Savvy Circle members" title="Write an Amazon.co.uk review of Fairy Platinum here." width="455" height="238" class="aligncenter size-full wp-image-767" /></a><br />
<em>Click the photo to head to Amazon.co.uk and write a review.</em></p>
<p>And it’s not just people considering purchasing Fairy Platinum who are eager to read your reviews&#8230; the Fairy team loves to see them as well. They&#8217;re interested to hear what you like about their product, and how you feel it could be improved. So when you write something on a product review platform, just attach a screenshot of your activities to your next conversation report.</p>
<p>Can’t wait to read what everyone’s been saying about Fairy Platinum! Let’s see just how far word can spread about this great product.</p>
<p><strong>@all: Have you written an online product review yet? Do share your links with us below or via <a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">a conversation report</a>.</strong></p>

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		<slash:comments>159</slash:comments>
		</item>
		<item>
		<title>Fairy Platinum in the workplace.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/27/fairy-platinum-at-work/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/27/fairy-platinum-at-work/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 09:00:56 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Spreading the word]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=605</guid>
		<description><![CDATA[

We all know office dishwashers have a hard job; often they&#8217;re crammed full with sticky mugs and plates, and filled with gunky residue even when finished. Therefore, they&#8217;re a great testing place for Fairy Platinum! The lucky colleagues of Savvy Circle members Melson and Candyqueen26. It seems lots of us have been busily trying out [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>We all know office dishwashers have a hard job; often they&#8217;re crammed full with sticky mugs and plates, and filled with gunky residue even when finished. Therefore, they&#8217;re a great testing place for Fairy Platinum!<br />
</strong></p>
<p><a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum" style="border-bottom:none" ><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/workplace.jpg" alt="Savvy Circle members test Fairy Platinum dishwasher tablets." title="Fairy Platinum in the workplace." width="455" height="238" class="aligncenter size-full wp-image-710" /></a><br />
<em>The lucky colleagues of Savvy Circle members <strong>Melson </strong>and <strong>Candyqueen26</strong>.</em></p>
<p>It seems lots of us have been busily trying out and spreading the word about Fairy Platinum at work. Savvy Circle member <strong>Welshy624</strong> has taken a tricky approach:</p>
<blockquote><p>I sneakily replaced my work&#8217;s old dishwasher tablet with a  Fairy (Platinum) one after the lunchtime rush in our staff room&#8230;  Whilst my colleague was emptying it she commented about how the dishes  were actually clean for a change and that was the first time in a long  time she hadn&#8221;t had to put the dish washer back on again to clean up  some leftover marks. She also said it was smelling lovely.</p>
<p>I then decided to fess up and told everyone about my wonderful project.</p></blockquote>
<p><span id="more-605"></span></p>
<p>Cool that they noticed! Savvy Circle member <strong>Wendyx</strong> and her colleagues have plans involving the clever use of office supplies.</p>
<blockquote><p>One girl from work is going to use them in the work dishwasher and leave the booklet by the dishwasher and the whiteboard. On the whiteboard we are asking people to tally if they have noticed a difference from the usual detergent!</p></blockquote>
<p>Can&#8217;t wait to hear how it goes! So give it a shot &#8211; perhaps your colleagues will be able to spot the difference.<br />
<strong><br />
@all &#8211; What are your plans to spread the word about Fairy Platinum at work?<br />
</strong></p>

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		<slash:comments>76</slash:comments>
		</item>
		<item>
		<title>Dishwashing Tips: Solving common stains.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/25/solving-common-stains/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/25/solving-common-stains/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 11:20:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dishwashing tips]]></category>
		<category><![CDATA[Fairy Platinum]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=136</guid>
		<description><![CDATA[

Many common machine dishwashing problems can be solved by using a good-quality detergent like Fairy Platinum. However, there are always ways we can help keep our dishes looking their best! Last week, we focused on tips for stacking and loading a dishwasher; today, we&#8217;ll share the Fairy team&#8217;s top hints for avoiding common stains and [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Many common machine dishwashing problems can be solved by using a good-quality detergent like Fairy Platinum. However, there are always ways we can help keep our dishes looking their best!</strong></p>
<p>Last week, we focused on tips for <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/15/stacking-and-loading/">stacking and loading a dishwasher</a>; today, we&#8217;ll share the Fairy team&#8217;s top hints for avoiding common stains and residue.</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/Feverpassion.png" alt="Fairy Platinum removes grease from dishes whilst cleaning dishwasher." title="Fairy Platinum cleans Savvy Circle member Feverpassion&#039;s baking dish." width="455" height="238" class="aligncenter size-full wp-image-674" /><br />
<em>Savvy Circle member <strong>Feverpassion</strong>&#8216;s baking tray before and after Fairy Platinum. </em></p>
<p><strong>Orange and pink discolorations on plastic surfaces</strong> generally occur when Tupperware is used to store red-coloured food, or when those food particles are dislodged from other dishes during washing. Fairy tabs contain a high surfuctant level to keep red stains in the wash, not on dishes; however, to really keep Tupperware pristine, scrape excess food off all dishes before they&#8217;re loaded into the machine.</p>
<p><strong>Tarnished silverware</strong> occurs because of air oxidation. To prevent silverware being exposed to air, keep it in a closed box or drawer. Tarnishing can also occur when silver oxide reacts with foods like egg, so if you&#8217;re washing the good silver, it&#8217;s best to remove food residue from cutlery before running the dishwasher.</p>
<p><span id="more-136"></span></p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/kiltymasher.jpg" alt="Testing and reviewing Fairy Platinum on the Savvy Circle" title="Before and after: kiltymasher&#039;s stained coffee glass." width="455" height="238" class="aligncenter size-full wp-image-679" /><br />
<em>Savvy Circle member <strong>kiltymasher</strong> cleaned her coffee glass with the help of Fairy Platinum. </em></p>
<p><strong>Coffee and tea stains</strong> &#8211; those sticky brown rings around cups and saucers &#8211; usually happen when cups sit for awhile before being washed. (We&#8217;ve all been there; it seems they&#8217;re easy to forget!) If you won&#8217;t be running the dishwasher for awhile, give them a quick rinse before sticking them inside.<br />
<strong><br />
Spotting and filming </strong>on glassware occurs in hard water areas, i.e. much of the UK. To defeat those spots, use plenty of dishwasher salt and be sure not to overdose with rinse aid. </p>
<p><strong> @all &#8211; What&#8217;s your favourite tip for stain-free dishes?</strong></p>

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			<wfw:commentRss>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/25/solving-common-stains/feed/</wfw:commentRss>
		<slash:comments>103</slash:comments>
		</item>
		<item>
		<title>Using product research sheets to start conversations.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/22/product-research-sheets/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/22/product-research-sheets/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 11:00:01 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=613</guid>
		<description><![CDATA[

The product research sheets included in our starter kits are a great way to get family and friends talking about Fairy Platinum. We can use the insider information we&#8217;ve acquired from the project handbook to tell our friends and family about these dishwasher tablets, then ask them to take a second or two to fill [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>The product research sheets included in our starter kits are a great way to get family and friends talking about Fairy Platinum.</strong></p>
<p>We can use the insider information we&#8217;ve acquired from the <a href="http://circle.supersavvyme.co.uk/en/media/fairy/project-handbook_fairy.pdf">project handbook</a> to tell our friends and family about these dishwasher tablets, then ask them to take a second or two to fill in a research sheet, even if they haven&#8217;t yet tested Fairy Platinum for themselves.</p>
<p>Remember: in each Savvy Circle project, our goal is to <strong>collect as much information and as many opinions as possible</strong>. Let’s work together to tell the Fairy team exactly what everyone thinks of Fairy Platinum!</p>
<p><a href="https://circle.supersavvyme.co.uk/en/m/p/market_research.php?project=fairy-platinum" style="border-bottom:none" ><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/mafo.jpg" alt="Savvy Circle members discuss and review Fairy Platinum dishwasher tablets" title="Product research sheets for our Fairy Platinum project." width="455" height="238" class="aligncenter size-full wp-image-618" /></a><br />
<em>Click this picture to send in family and friends&#8217; feedback.</em><br />
<span id="more-613"></span><br />
After the sheets have been filled out, we can easily <a href="https://circle.supersavvyme.co.uk/en/m/p/market_research.php?project=fairy-platinum">enter the answers online</a> so that the feedback reaches the brand.</p>
<p>Tip: If you happen to be running low on research sheets (good for you!) simply photocopy a few so that you don’t run out.</p>
<p><strong>@all: How far have you managed to spread the word using your product research sheets? Who have you told &#8211; friends, family, work colleagues, strangers? What were their impressions of the project?</strong></p>

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		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>Fairy answers our questions.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/20/fairy-answers-our-questions/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/20/fairy-answers-our-questions/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 12:45:16 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Product information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=563</guid>
		<description><![CDATA[

Welcome to the first of our question-and-answer sessions with the Fairy product development team! We&#8217;ve been asking some good questions over the past few weeks via email, conversation report, and blog comment&#8230; and now it&#8217;s the Fairy team&#8216;s turn to deliver their expert answers. Savvy Circle member Redpath7&#8216;s first look at her Fairy Platinum tablets. [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Welcome to the first of our question-and-answer sessions with the Fairy product development team! </strong></p>
<p>We&#8217;ve been asking some good questions over the past few weeks via email, <a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">conversation report</a>, and blog comment&#8230; and now it&#8217;s the <a href="http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/29/fairy-team-says-hell/">Fairy team</a>&#8216;s turn to deliver their expert answers. </p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/Redpath7.jpg" alt="Test Fairy Platinum tablets - degreasing for dishes and machine." title="Savvy Circle member Redpath7 explores Fairy Platinum." width="455" height="238" class="aligncenter size-full wp-image-590" /><br />
<em>Savvy Circle member <strong>Redpath7</strong>&#8216;s first look at her Fairy Platinum tablets.</em></p>
<ul>
<li><strong>Sometimes my drinking glasses emerge from the dishwasher with dried debris and residue on them. How do I avoid this?</strong>
<p>Fairy Platinum has been designed to provide great results on all of your items including glasses.  If you are experiencing residue on glasses, check that the dishwasher filter is clean.  Also, follow the dishwasher manufacturer’s instructions for loading the dishwasher.  This means loading glasses on the upper tray and ensuring the spray arm is not obstructed.  If the problem continues, contact the dishwasher manufacturer.</li>
<p><span id="more-563"></span></p>
<li><strong>If I don&#8217;t have a dishwasher &#8211; but would still like to test Fairy Platinum &#8211; is it okay to simply put my dishes in the sink along with a tab?</strong>
<p>The tablets are designed specifically for use in a dishwasher so should not be used for hand washing.  Luckily, Fairy Platinum is available as a <a href="http://www.fairy-dish.co.uk/uk/fairy/product/5410076393169">hand dish liquid</a>, and offers &#8220;the power of an overnight soak in just ten minutes&#8221;.</li>
<li><strong>If I&#8217;m using Fairy Platinum dishwasher tablets, can I wash lead crystal glassware in the dishwasher without clouding it, or wash plates with thin gold rims around the edges without fading them?</strong>
<p>Crystal glasses and gold-edged plates should always be washed by hand with Fairy Hand Dish Liquid.  The composition of crystal means that it can be susceptible to damage with washing in a dishwasher. The same goes for gold-edged plates, as the high heat of dishwashers may fade the edging.</li>
<li><strong>Do the tablets remove limescale?</strong>
<p>Fairy is very effective at preventing lime-scale build up but does not remove it.  To remove limescale we recommend using <a href="http://www.fairy-dish.co.uk/uk/fairy/product/5413149246843">Fairy Dishwasher Cleaner</a>. </li>
</ul>
<p><strong>@all &#8211; If you can think of a question you don&#8217;t see answered here, just post it in the comments section below&#8230; chances are good it&#8217;ll appear in our second question-and-answer session in a few weeks!</strong></p>

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		<slash:comments>103</slash:comments>
		</item>
		<item>
		<title>Getting creative spreading the word.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/18/getting-creative-spreading-the-word/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/18/getting-creative-spreading-the-word/#comments</comments>
		<pubDate>Mon, 18 Jun 2012 09:00:30 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=536</guid>
		<description><![CDATA[

It&#8217;s really impressive how enthusiastic everyone on the project is! In the past week, we’ve been overcoming all obstacles to tell the world about Fairy Platinum. Whilst waiting for our Annabel Karmel recipe books and vouchers to arrive in the post, we’ve been doing a fab job of drumming up enthusiasm among our friends and [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>It&#8217;s really impressive how enthusiastic everyone on the project is! In the past week, we’ve been overcoming all obstacles to tell the world about Fairy Platinum.</strong></p>
<p>Whilst waiting for our Annabel Karmel recipe books and vouchers to arrive in the post, we’ve been doing a fab job of drumming up enthusiasm among our friends and relatives.</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/bluehullaballoo.jpg" alt="Jubilee celebrations with Fairy Platinum" title="Bluehullaballoo&#039;s Fairy Jubilee photo." width="455" height="238" class="aligncenter size-full wp-image-538" /><br />
<em><strong>Bluehullaballoo&#8217;s</strong> gorgeous Jubilee celebration snapshot</em>.</p>
<p>Some of us have taken our Fairy Platinum tablets into work and generously shared them with the office dishwasher, but Savvy Circle member <strong>Benjaminday</strong> went one further:</p>
<p><span id="more-536"></span></p>
<blockquote><p>I present the daytime show on Touch FM, Rugby FM and Banbury Sound and have a combined weekly listenership of 140,000 listeners. </p>
<p>Mentioned the product trial online and that I had become a &#8216;product tester&#8217;. I mentioned that I&#8217;d been sent a trial of dishwasher tablets and used them for the first time last night &#8211; and that I was very impressed with the results. </p></blockquote>
<p>Impressive! Savvy Circle member <strong>Betty2012 </strong>took her Fairy Platinum tablets along to her sister’s house and organised what must have been a fab Saturday night meal, specially designed to put the tablets to the test.</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/betty20121.jpg" alt="Dinner parties spread the word about Fairy Platinum. " title="Betty2012&#039;s delicious evening spreading the word." width="455" height="238" class="aligncenter size-full wp-image-549" /><br />
<em><strong>Betty2012</strong>&#8216;s sticky meal helped spread the word about Fairy Platinum. </em></p>
<blockquote><p>
(…) We had some quite sticky dishes like spare ribs, pot sticker dumplings and bananas in a toffee sauce with ice cream. </p>
<p>My sister did a load after we had eaten and we showed them how sparklingly clean everything was &#8211; even the rib tray… (Our guest) Ian’s since reported back that he used (Fairy Platinum) after a huge roast dinner and, like me, was extremely impressed with the results.</p></blockquote>
<p>We&#8217;ve done excellently so far &#8211; I can&#8217;t wait to hear what we&#8217;ll do with our extra recipe books!</p>
<p><strong>@all &#8211; Any great plans for spreading the word about Fairy Platinum?</strong></p>

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		<slash:comments>265</slash:comments>
		</item>
		<item>
		<title>Dishwasher Tips: Stacking and loading.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/15/stacking-and-loading/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/15/stacking-and-loading/#comments</comments>
		<pubDate>Fri, 15 Jun 2012 09:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dishwashing tips]]></category>
		<category><![CDATA[Fairy Platinum]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=123</guid>
		<description><![CDATA[

Our Fairy Platinum tablets are lovely, but they can only do so much! We&#8217;ve got to load and unload our dishwashers properly to help Fairy get the job done. The experts at Fairy were kind enough to share some tips with me &#8211; I&#8217;m posting them here so that we can all get the most [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Our Fairy Platinum tablets are lovely, but they can only do so much! We&#8217;ve got to load and unload our dishwashers properly to help Fairy get the job done.</strong></p>
<p>The experts at Fairy were kind enough to share some tips with me &#8211; I&#8217;m posting them here so that we can all get the most out of our Fairy Platinum tabs.</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/foodielover_kells81.jpg" alt="Ten thousand testers and Fairy Platinum in our Savvy Circle project" title="Happy dishwashers... foodielover and kells81" width="455" height="238" class="aligncenter size-full wp-image-524" /><br />
<em>The dishwashers of Savvy Circle members <strong>foodielover</strong> and <strong>kells81</strong> are up to the challenge!</em><br />
<strong><br />
Tips for Loading</strong></p>
<p>The most crucial part of loading one&#8217;s dishwasher is to be sure that the mechanical arm at the top isn&#8217;t blocked. If the arm can&#8217;t move, dishes won&#8217;t get clean!</p>
<p>Therefore, glasses &#8211; especially tall ones &#8211; should be put into the dishwasher upside down at an angle. This is a bit of a tricky business: if tall glasses block the arm, nothing will get clean, but if they&#8217;re set on their sides, water may pool inside them and leave stains.</p>
<p>Mixing silver and steel cutlery in the basket can cause rusting, so be sure to keep them separate.</p>
<p><span id="more-123"></span></p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/Juzi_dishwasher.jpg" alt="Testers share opinions on Fairy Platinum." title="Savvy Circle Juzi_&#039;s dishwasher" width="455" height="238" class="aligncenter size-full wp-image-519" /><br />
<em>Can you spot the Fairy in Savvy Circle member <strong>Juzi_</strong>&#8216;s dishwasher?</em></p>
<p><strong>Tips for Emptying</strong></p>
<p>When emptying the dishwasher, be sure to avoid scratching the squeaky-clean dishes. China items should be removed one by one so that they don&#8217;t rub against each other and leave marks.</p>
<p>I know it&#8217;s not always possible to unload the dishwasher immediately after running it. However, it&#8217;s important to make this a priority when washing cutlery that tends to rust, since it could be affected by the moist atmosphere in the dishwasher. </p>
<p>Unloading the bottom basket first can help avoid getting pesky drips from above on the bottom dishes.</p>
<p><strong>@all &#8211; I&#8217;m sure everyone has their own personal dishwasher-loading tips! Why don&#8217;t we share them below? What other advice would you like to see on the blog?</strong></p>

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		<slash:comments>99</slash:comments>
		</item>
		<item>
		<title>Look at our photos!</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/13/photo-gallery-live/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/13/photo-gallery-live/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 09:00:58 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=14</guid>
		<description><![CDATA[

Wow! We’ve received over five hundred pictures over the past week… it seems like the time is right to post our Fairy Platinum photo gallery for everyone to see! Lots of us have been busy snapping away while unpacking and spreading the word. Have a look in our photo gallery now and see if you [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Wow! We’ve received over five hundred pictures over the past week… it seems like the time is right to post our Fairy Platinum photo gallery for everyone to see!</strong></p>
<p>Lots of us have been busy snapping away while unpacking and spreading the word. Have a look in our <a href="http://circle.supersavvyme.co.uk/en/p/fairy/photo-gallery/">photo gallery</a> now and see if you can spot your shots!</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/Fairy_platinum_photo_gallery.jpg" alt="Pics of Savvy Circle members with Fairy Platinum." title="Savvy Circle members with starter kits." width="455" height="238" class="aligncenter size-full wp-image-484" /><br />
<em>Savvy Circle members <strong>facepainter</strong>, <strong>jina01 </strong>and <strong>wazzyjan </strong>with their starter kits.</em></p>
<p>Don’t worry – if you haven’t sent any in yet, you can of course join in with our photo fun and share your experiences by <a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">writing a conversation report</a> and attaching your photos there.</p>
<p>Just click on Savvy Circle member <strong>Mandasaxo</strong>&#8216;s very artistic pic below to head to the gallery and see what everyone&#8217;s been up to!</p>
<p><a href="http://circle.supersavvyme.co.uk/en/p/fairy/photo-gallery/ "style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/Mandasaxo.jpg" alt="Fairy Platinum photo gallery on Savvy Circle" title="Savvy Circle member Mandasaxo&#039;s artistic Fairy Platinum tablets." width="455" height="238" class="aligncenter size-full wp-image-479" /></a></p>
<p><strong>@all: Have you sent in some photos yet? When is the best time to dig the camera out for our Fairy Platinum project?</strong></p>

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		</item>
		<item>
		<title>Taking the Filter Challenge</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/11/filter-challenge/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/11/filter-challenge/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 11:30:04 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Product information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=403</guid>
		<description><![CDATA[

As we all know, Fairy Platinum tablets clean not only dirty dishes, but the machine itself. Take the Filter Challenge: inspect your dishwasher filter before using Fairy Platinum, then check back later in the trial to see the difference! You&#8217;d be surprised to find how greasy a dishwasher filter can get. Now, when we&#8217;re at [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>As we all know, Fairy Platinum tablets clean not only dirty dishes, but the machine itself. Take the Filter Challenge: inspect your dishwasher filter before using Fairy Platinum, then check back later in the trial to see the difference!</strong></p>
<p>You&#8217;d be surprised to find how greasy a dishwasher filter can get. Now, when we&#8217;re at the beginning of our Fairy Platinum trial, let&#8217;s all take a look inside our dishwashers to examine the oft-forgotten filter and see what unexpected residue lurks! </p>
<p><script type='text/javascript' src='http://circle.supersavvyme.co.uk/en/media/videoplayer/swfobject.js'></script></p>
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<em>The Fairy team sent in a video for us; click here to view it, then tell them what you think of it below in the comments section!</em></p>
<p>So let&#8217;s do it: check our filters now, then check them again after using Fairy Platinum to see if it&#8217;s made a difference. If we&#8217;re convinced, we can use this as a starting point when speaking to friends or passing them an Annabel Karmel recipe book (which should arrive by the end of the week).</p>
<p>I can&#8217;t wait to read everyone&#8217;s <a href="https://circle.supersavvyme.co.uk/en/m/p/reports.php">conversation reports</a> and see all the before-and-after filter photos! Here&#8217;s to cleaner filters and cleaner dishes.</p>
<p><strong>@all &#8211; Have you taken the Filter Challenge yet? How impressed have you been by Fairy&#8217;s machine-cleaning power?</strong></p>

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			<wfw:commentRss>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/11/filter-challenge/feed/</wfw:commentRss>
		<slash:comments>238</slash:comments>
<enclosure url="http://circle.supersavvyme.co.uk/en/media/fairy/consumer-testimonial.flv" length="13118089" type="video/x-flv" />
		</item>
		<item>
		<title>How to give feedback.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/08/how-to-give-feedback/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/08/how-to-give-feedback/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 08:00:43 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=7</guid>
		<description><![CDATA[

In Savvy Circle projects, we&#8217;ve got more than a few ways to let the folks at Fairy know exactly what everyone&#8217;s been saying about Fairy Platinum. Here&#8217;s a handy how-to guide. Whether this is your first Savvy Circle project or you&#8217;ve been around for ages, I think it&#8217;s always useful to go over the various [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>In Savvy Circle projects, we&#8217;ve got more than a few ways to let the folks at Fairy know exactly what everyone&#8217;s been saying about Fairy Platinum. Here&#8217;s a handy how-to guide.</strong></p>
<p>Whether this is your first Savvy Circle project or you&#8217;ve been around for ages, I think it&#8217;s always useful to go over the various tools we can use to collect and share feedback. </p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/tweetiepie.png" alt="Savvy Circle members spread the word about Fairy Platinum" title="Savvy Circle member tweetiepie and her starter kit." width="455" height="238" class="aligncenter size-full wp-image-413" /><br />
<em><strong>Savvy Circle member tweetiepie </strong>enjoys her Fairy Platinum starter kit. </em></p>
<ul>
<li><strong> </strong><strong>Conversation reports:</strong></li>
</ul>
<p>The folks at Fairy want to hear what people really think of Fairy Platinum, so they&#8217;ve got to rely on us, the project participants, to be active reporters. Luckily, it&#8217;s pretty easy to send in a quick <a href="https://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">conversation report</a> whenever we talk to anyone about Fairy Platinum!</p>
<p>Just put down who you&#8217;ve told and what they said; snazz it up by adding more details or attaching clever photos (which we&#8217;ll put up in our photo gallery soon).</p>
<p>Here at the Savvy Circle offices, we will be waiting to respond personally to each report, and to award Savvy Circle stars (which mark how active you&#8217;ve been). Why not try writing one now?</p>
<p><span id="more-7"></span></p>
<ul>
<li><strong> </strong><strong>Surveys:</strong></li>
</ul>
<p>In Savvy Circle surveys, our personal opinions of the product and project take center stage. <a href="https://circle.supersavvyme.co.uk/en/m/p/survey.php?qs=50">Click here</a> to fill out our first survey, and there&#8217;ll be two more coming &#8211; I&#8217;ll notify you via email when you can take part!</p>
<p>None of them take very long to fill out, and all of them are critical to the project&#8217;s success. I&#8217;m excited to hear how our opinions of Fairy Platinum evolve!</p>
<ul>
<li><strong>Comments:</strong></li>
</ul>
<p>As you might have noticed, commenting on this and other entries on the project blog is a great way to share your opinions and questions with the rest of the Savvy Circle community. Looking forward to seeing you there -  the comments section can be lots of fun!</p>
<ul>
<li> <strong>Product research sheets:</strong></li>
</ul>
<p>Product research sheets, which have been included in your starter kit, are fun and quick ways to poll our friends and family and get a conversation started about Fairy Platinum. And there&#8217;s no need to mail them in &#8211; just click in everyone&#8217;s answers by logging into your Savvy Circle profile and clicking on “<a href="https://circle.supersavvyme.co.uk/en/m/p/market_research.php">Submit a product research sheet</a>”.</p>
<ul>
<li><strong>Email:</strong></li>
</ul>
<p>I&#8217;m your project manager, and I&#8217;m always here for you (well, unless I&#8217;ve gotten up to get yet another cup of coffee). Shoot me an email at viola@savvycircle.co.uk if you&#8217;ve got questions or quibbles that won&#8217;t fit in a conversation report! If I can&#8217;t answer product-related questions, I&#8217;ll send them on to our Fairy representatives and then we&#8217;ll share their excellent answers on the blog.</p>
<p><strong> </strong></p>
<ul>
<li><strong> Videos:</strong></li>
</ul>
<p>If you record a video of yourself spreading the word about Fairy Platinum, testing out the product, or doing a before-and-after makeover on your dishwasher filter, just upload it to youtube or another hosting platform and send us the link via a conversation report. Chances are good that you&#8217;ll see it on our blog!</p>
<p><strong>@all &#8211; Looking forward to hearing, seeing and reading everyone&#8217;s feedback about Fairy!<br />
</strong></p>
<p><strong> </strong></p>

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		<slash:comments>316</slash:comments>
		</item>
		<item>
		<title>The first Fairy Platinum starter kits have arrived.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/06/first-fairy-starter-kit/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/06/first-fairy-starter-kit/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 08:00:38 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=5</guid>
		<description><![CDATA[

Hooray &#8211; some starter kits for our Fairy Platinum project have already made their way to their new homes! However, it sounds like some of the starter kit materials will be arriving a bit later &#8211; read below for an update. Last week, as kits were being prepared, the computer at the distributors&#8217; (probably eagerly [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Hooray &#8211; some starter kits for our Fairy Platinum project have already made their way to their new homes! However, it sounds like some of the starter kit materials will be arriving a bit later &#8211; read below for an update.</strong></p>
<p>Last week, as kits were being prepared, the computer at the distributors&#8217; (probably eagerly anticipating its Jubilee weekend) experienced a glitch. As a result, most of us received only one recipe book instead of ten!  </p>
<p>We&#8217;re sorry this happened, but rest assured the remaining ones will be sent out <strong>as soon as possible</strong> so that we can really get started spreading the word about Fairy Platinum. We&#8217;ll keep you posted as to when they should arrive at your home!</p>
<p><a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum" style="border-bottom:none"><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/05/happyhand.jpg" alt="Savvy Circle members spreading the word about Fairy Platinum." title="Savvy Circle member nuttynatty100 gives Fairy Platinum a thumbs-up." width="455" height="238" class="aligncenter size-full wp-image-357" /></a></p>
<p><span id="more-5"></span></p>
<p>In the meantime, here are some fab stories from our fellow Savvy Circle members, who have used the <a href="http://circle.supersavvyme.co.uk/en/m/p/reports.php?project=fairy-platinum">conversation report link</a> to tell us that their Fairy Platinum starter kits have arrived and to attach pictures of the results.</p>
<p><strong>Savvy Circle member nuttynatty100</strong> shared Fairy Platinum with her boyfriend&#8217;s family at a barbeque this weekend. She says,</p>
<blockquote><p>
I gave the product to my boyfriend&#8217;s mum as basically we eat at theirs a lot so they use their dishwasher loads!! Having the talk in the kitchen in front of the dishwasher was the best place and with 5 women was the best group as we all know women do all the cleaning!!</p></blockquote>
<p>Other Savvy Circle members were equally busy. Here&#8217;s a great photo of <strong>Savvy Circle member Mop-rag</strong> telling her daughter about Fairy Platinum during a commercial break in the Jubilee proceedings.</p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/06/spreadingword.jpg" alt="Word-of-mouth marketing for Fairy Platinum" title="Mop-rag spreading the word about Fairy Platinum." width="455" height="238" class="aligncenter size-full wp-image-363" /></p>
<p>Can&#8217;t wait to hear everyone&#8217;s tales of unwrapping and experiencing Fairy Platinum.</p>
<p><strong>@all: What are your first thoughts and opinions about the cleaning power of Fairy Platinum?<br />
</strong></p>

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		<slash:comments>888</slash:comments>
		</item>
		<item>
		<title>Happy Jubilee from Fairy!</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/04/happy-jubilee-from-fairy/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/04/happy-jubilee-from-fairy/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 13:45:28 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=304</guid>
		<description><![CDATA[

The Queen’s Diamond Jubilee is fast approaching, and here at the Savvy Circle we’re planning on joining in all the fun of the holiday whilst showcasing Fairy Platinum. Fairy Platinum washing-up liquid and dishwasher tablets have received a stylish Jubilee-themed makeover to mark the occasion, and are already available to buy in stores. With street [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>The Queen’s Diamond Jubilee is fast approaching, and here at the Savvy Circle we’re planning on joining in all the fun of the holiday whilst showcasing Fairy Platinum. </strong></p>
<p><img src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/05/jubilee_image.jpg" alt="Special Jubilee Fairy Platinum packaging on the Savvy Circle." title="Happy Jubilee from the Fairy team!" width="455" height="238" class="aligncenter size-full wp-image-305" /></p>
<p>Fairy Platinum washing-up liquid and dishwasher tablets have received a stylish Jubilee-themed makeover to mark the occasion, and are already available to buy in stores.<br />
<span id="more-304"></span></p>
<p>With street parties and celebrations lined up all over the country for the holiday, dirty dishes are going to pile up quickly – and that’s where Fairy Platinum comes in. Together we want to use Fairy Platinum dishwasher tablets to help clean up after our celebrations, in order to spread the word and to showcase the cleaning power of Fairy to friends, neighbours and family. </p>
<p><iframe width="455" height="256" src="http://www.youtube.com/embed/9p62XJnvT4c?rel=0" frameborder="0" allowfullscreen></iframe> </p>
<p>As always, we’re excited to collect all our experiences with Fairy Platinum, so let us know how you get on &#8211; and most of all have fun! </p>
<p><strong>@all – What are your plans? Where and how will you use Fairy Platinum during the celebrations? </strong></p>

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		<slash:comments>56</slash:comments>
		</item>
		<item>
		<title>Green cleaning tips.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/01/green-cleaning-tips-2/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/06/01/green-cleaning-tips-2/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 08:50:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dishwashing tips]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=160</guid>
		<description><![CDATA[

Julia Hailes, an environmentalist whom Fairy consults, says, &#8220;The largest environmental impact of dishwashing, whether it&#8217;s by machine or hand, is the energy needed to heat the water, followed by the amount of water you use.&#8221; To save energy, Hailes advises using fewer dishes: one plate for two courses, for example. And she says that [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Julia Hailes, an environmentalist whom Fairy consults, says, &#8220;The largest environmental impact of dishwashing, whether it&#8217;s by machine or hand, is the energy needed to heat the water, followed by the amount of water you use.&#8221; </strong></p>
<p><img class="alignnone size-full wp-image-164" style="float: right; margin: 5px 5px 5px 25px;" title="Julia Hailes environmentalist" src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/05/Julia-Hailes-environmentalist1.jpeg" alt="" width="130" height="145" /></p>
<p>To save energy, Hailes advises using <strong>fewer dishes</strong>: one plate for two courses, for example.  And she says that you shouldn’t rinse your dishes before putting them into the dishwasher, as “this is not only unnecessary, but creates a significant amount of water waste – it’s even worse if the water is hot“.</p>
<p>Also, <strong>fully load</strong> the dishwasher before running it, without cramming it so full that you have to run it twice.</p>
<p>For greenest cleaning, <strong>use your dishwasher’s eco mode</strong> (&#8220;eco&#8221; stands for either &#8220;economy&#8221; or &#8220;ecology&#8221; mode) since, environmental benefits aside, you can save roughly 30% by using eco mode. As Hailes says, soft tablets like Fairy Platinum are more suitable for the eco mode setting than hard tablets, as they dissolve more readily in colder water and with shorter cycles. They also use less packaging than hard tablets, as they don&#8217;t require extra wrappers.</p>
<p><span id="more-160"></span></p>
<p>When ordering a new dishwasher, look for one that’s <strong>A+-rated for energy and water efficiency – or even higher. </strong>And when placing it in your kitchen, be sure not to put it next to your fridge, as the heat from your dishwasher will mean your fridge will have to work harder to compensate.</p>
<p><strong>@all- How do you and your family work to help the environment in your everyday activities? Got any green cleaning tips?</strong></p>

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		<slash:comments>155</slash:comments>
		</item>
		<item>
		<title>The Fairy team says hello!</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/29/fairy-team-says-hell/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/29/fairy-team-says-hell/#comments</comments>
		<pubDate>Tue, 29 May 2012 15:45:10 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Product information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=213</guid>
		<description><![CDATA[

Fairy is delighted to welcome you to this exciting project! Congratulations on being selected &#8211; we’re thrilled to have you on our team. With your help, this can be the most fun campaign yet. Fairy Platinum dishwasher tablets are our premium range of dishwashing products, and we can’t wait to hear your opinions on how [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Fairy is delighted to welcome you to this exciting project! Congratulations on being selected &#8211; we’re thrilled to have you on our team. With your help, this can be the most fun campaign yet. </strong></p>
<p>Fairy Platinum dishwasher tablets are our premium range of dishwashing products, and we can’t wait to hear your opinions on how they work for you. The liquid-topped formula is specifically designed to make both your dishes and machine sparkle, so hopefully we can help you get rid of those nuisance stains and hidden grease in your dishwasher – because a cleaner machine means cleaner dishes. </p>
<p>The Fairy team has already had some great results with Fairy Platinum.</p>
<p><img class="aligncenter size-full wp-image-216" title="The Fairy team says hello!" src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/05/Fairy_team.jpg" alt="Word-of-mouth campaign for Fairy Platinum on the Savvy Circle." width="455" height="238" /></p>
<p>•	<strong>Anne Noreen</strong> needs to run her dishwasher about 3 times a day in her house and says Fairy Platinum never lets her down.<br />
•	<strong>Sarah </strong>loves the way her dishes come out of her dishwasher so clean and shiny …. even when she’s burnt the food onto the dish!<br />
•	<strong>Alex </strong>finds it cleans her dishes brilliantly and leaves her dishwasher smelling lovely too.<br />
•	<strong>Paul </strong>says it cleans his dishwasher as well as his plates&#8230; and gives him one less job to do!<br />
•	<strong>Holly </strong>is delighted that she no longer has to clean the filter in her dishwasher!<br />
•	<strong>Laura </strong>finds her dishes and glasses are much less cloudy than they used to be… and that even really greasy dishes come clean the first time. </p>
<p>So here’s to making our dishes and machine gleam with Fairy Platinum, and having lots of fun along the way. We’re really looking forward to your input on this project!</p>
<p><strong>- The Fairy team.</strong></p>

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		<slash:comments>725</slash:comments>
		</item>
		<item>
		<title>Applications close Tuesday!</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/25/applications-close-tuesday/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/25/applications-close-tuesday/#comments</comments>
		<pubDate>Fri, 25 May 2012 10:00:55 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=250</guid>
		<description><![CDATA[

We&#8217;ve got the weekend left to apply for a spot on the team of Savvy Circle members testing Fairy Platinum dishwasher tablets. If you&#8217;d like to join, send in your application soon. It&#8217;s official: our Fairy Platinum application deadline is 10:00 am on Tuesday May 29th! Applications must make it in by the deadline to [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>We&#8217;ve got the weekend left to apply for a spot on the team of Savvy Circle members testing Fairy Platinum dishwasher tablets. If you&#8217;d like to join, send in your application soon.</strong></p>
<blockquote><p>It&#8217;s official: our Fairy Platinum application deadline is <strong>10:00 am on Tuesday May 29th! </strong> Applications must make it in by the deadline to be considered. </p></blockquote>
<p>Once the deadline passes we’ll need 24 hours to go through all of the applications. On Wednesday, we&#8217;ll be able to reveal who has made it into the project team, and all applicants will be notified by email. Best of luck!</p>
<p><em><strong>Update:</strong> the Fairy Platinum application phase is now closed. I&#8217;m looking forward to reading all your applications!</em></p>
<p><strong>@all &#8211; Thanks for applying, everyone! </strong></p>

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		<slash:comments>127</slash:comments>
		</item>
		<item>
		<title>Share your Fairy memories.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/23/share-your-fairy-memories/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/23/share-your-fairy-memories/#comments</comments>
		<pubDate>Wed, 23 May 2012 09:45:40 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Product information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=233</guid>
		<description><![CDATA[

While we’re waiting for our application phase to close, let’s take a few moments to reminisce about our Fairy memories! Since the Fairy name first appeared in 1898 on a bar of soap, generations of families have used Fairy products in their homes. Many of us remember Fairy featuring in our childhoods – along with [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>While we’re waiting for our application phase to close, let’s take a few moments to reminisce about our Fairy memories!</strong></p>
<p>Since the Fairy name first appeared in 1898 on a bar of soap, generations of families have used Fairy products in their homes. Many of us remember Fairy featuring in our childhoods – along with iconic Fairy television adverts – and continue to use them in our own homes today.</p>
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<p>Do you remember singing along to  “Hands that do dishes can feel soft as your face, with mild green Fairy Liquid”? Perhaps when you were a little one you assisted with the dishes. Some of us may recall that unique Fairy softness on our hands, or splashing around in the bubbles as we &#8216;helped&#8217; clean up! </p>
<p>We’d love for you to share your memories with us, and also to let us know how you’ve carried on the Fairy tradition in your own homes.</p>
<p><strong>@all: Let’s reminisce – what are your special Fairy memories? </strong></p>

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		<slash:comments>77</slash:comments>
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		<title>Fabulous dinner parties with Fairy Platinum.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/18/dinner-parties-with-fairy-platinum/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/18/dinner-parties-with-fairy-platinum/#comments</comments>
		<pubDate>Fri, 18 May 2012 11:00:48 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Dinner parties]]></category>
		<category><![CDATA[Fairy Platinum]]></category>

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		<description><![CDATA[

Applications for our Fairy Platinum project have been rolling in, and participants will be selected soon! It&#8217;s never too soon to start thinking about spreading the word, though: here are our top tips for crafting dinner parties powered by Fairy. In this project, our aim is not only to test out and get the word [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Applications for our Fairy Platinum project have been rolling in, and participants will be selected soon! It&#8217;s never too soon to start thinking about spreading the word, though: here are our top tips for crafting dinner parties powered by Fairy.</strong></p>
<p>In this project, our aim is not only to test out and get the word out  about Fairy Platinum automatic dishwashing tabs, but to throw some  really lovely dinners. If you&#8217;re interested in being part of the team of  10,000 testers, be sure to <a href="https://circle.supersavvyme.co.uk/en/m/p/fairy-platinum/apply/">fill out an application</a> if you haven&#8217;t already!</p>
<p><strong><img class="aligncenter size-full wp-image-226" title="Dinner parties with Fairy Platinum." src="http://circle.supersavvyme.co.uk/en/p/c//uploads/fairy/2012/05/fairy_parties1.jpg" alt="Savvy Circle project with Fairy Platinum and dinner parties" width="455" height="238" /></strong></p>
<p><strong>Orchestrate a great evening</strong></p>
<p>The first step in planning a dinner party is to figure out how many people your dinner table can fit, then go from there. It&#8217;s fine to have the usual group round, but sometimes it can be interesting to invite a combination of old friends and new acquaintances. Ring them up to invite them, and while you&#8217;ve got them on the line, be sure to ask about any dietary restrictions.</p>
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<p><strong>Plan the food and mood<br />
</strong></p>
<p>When planning the menu, stick to the tried and tested &#8211; it&#8217;s best to cook dishes you know you do well, which can be prepared beforehand and simply popped in the oven.</p>
<p>On the day of the party, have fun making your place look magical! Candles create a lovely ambiance, and soft music in the background will dull any awkward silences.</p>
<p><strong>Create great conversation</strong></p>
<p>To keep things light and break the ice, start off by serving appetisers and cocktails. It&#8217;s okay to have guests assist by collecting empty glasses or helping you chop in the kitchen &#8211; you&#8217;ll be grateful for the help, and they&#8217;ll like having something to do.</p>
<p><strong>End on a smooth note</strong></p>
<p><strong> </strong> After dinner is finished, invite your guests to help bring the dishes to be washed. If you&#8217;re accepted to the project, you can show off your shiny bag of Fairy Platinum tabs and project research materials while you load the dishes into the dishwasher. Then serve coffee or after-dinner liqueur alongside a light dessert &#8211; and when the dishwasher&#8217;s done, have everyone crowd around and view the clean dishes and sparkling filter!</p>
<p><strong>@all &#8211; What are your top tips for throwing successful dinner parties? Got any other ideas for spreading the word about Fairy Platinum if you&#8217;re selected to be part of the project team? Do share below!<br />
</strong></p>

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		</item>
		<item>
		<title>Next up on the Savvy Circle: Fairy Platinum.</title>
		<link>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/03/coming-up-fairy-platinum/</link>
		<comments>http://circle.supersavvyme.co.uk/en/p/fairy/2012/05/03/coming-up-fairy-platinum/#comments</comments>
		<pubDate>Thu, 03 May 2012 09:00:00 +0000</pubDate>
		<dc:creator>Savvy Circle member viola</dc:creator>
				<category><![CDATA[Fairy Platinum]]></category>
		<category><![CDATA[Project information]]></category>

		<guid isPermaLink="false">http://circle.supersavvyme.co.uk/en/p/fairy/?p=50</guid>
		<description><![CDATA[

Welcome to our largest-ever Savvy Circle project! This time around, we&#8217;ll be testing out Fairy Platinum dishwashing tabs in 10,000 homes. Your dishwasher&#8217;s going to love this one! Fairy Platinum tabs are specially formulated to degrease your hardworking dishwasher and its filter, all while removing even the hardest-to-clean food residue and leaving dishes gleaming. Do [...]]]></description>
			<content:encoded><![CDATA[

<p><strong>Welcome to our largest-ever Savvy Circle project! This time around, we&#8217;ll be testing out Fairy Platinum dishwashing tabs in 10,000 homes.</strong></p>
<p>Your dishwasher&#8217;s going to love this one! Fairy Platinum tabs are specially formulated to degrease your hardworking dishwasher and its filter, all while removing even the hardest-to-clean food residue and leaving dishes gleaming.</p>
<p>Do you own a dishwasher? Would you enjoy <strong>spreading the word about Fairy Platinum by throwing some excellent dinner parties?</strong> If so, visit our <a href="https://circle.supersavvyme.co.uk/en/m/p/fairy-platinum/">Fairy Platinum project page</a>, where you can <a href="https://circle.supersavvyme.co.uk/en/m/p/fairy-platinum/apply/">apply to participate</a>.</p>

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